2008 ndizovuta kwa bizinesi yaku hotelo yaku US

Los Angeles, California (eTN) - Pamsonkhano wa Americas Lodging Investment Summit (ALIS) womwe unachitika sabata yatha ku LA, akatswiri apamwamba a hotelo amalosera za kugwa kwamakampani m'masiku amasiku ano, kapena kugwa kwachuma komwe kukubwera. Zotsatira zazikulu za 2008 zikuwonetsa kuchuluka kwa anthu okhalamo; wapakati mitengo ndi ndalama zofewa pang'ono ku US, malinga ndi Oxford Economics. Kawonedwe kazachuma ka mahotelo ku United States mwina sangawoneke bwino, koma atha kuyenda bwino. Chaka cha 2007 chatsika kwambiri, koma 2008 ikhoza kubwereranso m'misika ina ndi mizinda ikuluikulu pambuyo pa zovuta zingapo.

Malinga ndi Mark Lomanno, pulezidenti wa Smith Travel Research, makampani awona anthu otsika pa 0.1 peresenti ndipo chiwerengero cha tsiku ndi tsiku kapena ADR chinatsika ndi 5.9 peresenti mu August 2007. Kampani ya Lomanno inanena kuti mfundo zazikulu za hotelo zimakhalabe zolimba ndi mitengo ya anthu ndipo a RevPAR akadali athanzi ngakhale kuti ali ndi ngongole. zinasokonekera mu 2007. Chiwopsezo cha CMBS m'malo ogona chinali chotsika kwambiri ndi 0.6 peresenti mpaka chigawo chachitatu cha 2007. Iye anakumbukira kuti, "Kufuna m'misika yapamwamba 25 isanafike Sept. 11 kudakwera kwambiri, mitengo isanafooke zomwe zidapangitsa bizinesi m'misika 25 kukhala yaulesi ngakhale 2001 isanakwane." Kutsatira kuviika mwachangu komanso kukwera kwadzidzidzi pambuyo pa 9-11, kufunikira kwapamwamba 25 kudachepa. Supply sanatengenso.

"Kutsika kwachuma masiku ano kukhudza misika 25 yapamwamba kwambiri ku US kuyambira pansi kupita m'mwamba m'malo motsika pansi. Magawo osiyanasiyana amsika adzakhudzidwa mosiyana ndi kutsika kuchokera pansi-mmwamba kachiwiri. Kupereka ndi kufunikira kudzakula m'magawo onse koma mitengo ikhalabe yaulesi pamsika. Zofuna za hotelo zapamwamba komanso zapamwamba zaka zapitazo zidayamba kuchepa mwachangu kuposa mahotela azachuma omwe akuwonetsa chithunzi chokhazikika, "atero Lomanno. Koma masiku ano zofuna zapamwamba ndi zapamwamba ndizokhazikika; mitengo ndi ADRs ndi amphamvu; ndipo katundu wachuma akukula komabe pang'onopang'ono.

Ndi chithunzi chowoneka chosiyana pakali pano, chowonetsa nthawi yapang'onopang'ono mumakampani ahotelo. Misika 25 yapamwamba komanso malo apamwamba idzakhudzidwa koma osati monga misika yachiwiri ndi yapamwamba kapena yomwe ili kumapeto kwenikweni kwa mtengo wamtengo wapatali. "Pali zipinda 211,000 zomwe zikumangidwa ku US, pafupifupi 166,000 zikuyenera kutsegulidwa mu 2008; koma 65 peresenti okha adzatsegula. Padzakhala kuwonjezeka kwa zipinda zotsekedwa, kuwonjezeka kokwanira kwa 2.2 peresenti kufika pa 2.3 peresenti; kufunikira kudzakwera mpaka 1.4 peresenti, "adatero.

R. Mark Woodworth, pulezidenti wa PKF Hospitality Research, adati pankhani ya nyumba, misika yambiri yayamba kale kuchepa kwambiri. Ogula akupanga zisankho zovuta zolemedwa ndi kugwa kwa nyumba, chisokonezo chachikulu, chophatikizidwa ndi kukwera kwamitengo yamafuta ndi gasi. “Nkhawa, musachite mantha. Ndivuto lazachuma lapadziko lonse lapansi. Kumene tili kwenikweni ndiko kukhumudwa kwabwino pamsika komanso kupezeka ndi kufunikira, "adatero.

America idayamba zaka khumi izi bwino. Woodworth ali ndi chiyembekezo chamtsogolo chamtsogolo cha chaka chatsopanochi. "Nthawi zabwinoko zidawoneka m'zaka 2 mpaka 3 zapitazi. Lero tikulowera uku. Ubwino wa chuma cha 2008 ndi chiyani? Tiona kutsika kwa chiwongola dzanja zomwe zipangitsa kuti ngongole ikhale yotsika. Dola yofooka imatanthawuza kuwonjezeka kwa maulendo olowera mkati (omwe akukwera kuyambira 2006); kukwera mitengo kwa zinthu kunathandiza kusiya kukwera kwa ulova komwe kunathandiza kuchepetsa ndalama zogulira anthu ogwira ntchito m’mahotela.” Ndipo ngakhale nthawi zidapangitsa kuti zikhale zovuta kuti mahotela amangidwe, omanga mahotela ochepa ndi omwe adakwanitsa kumanga ndikuchita ngakhale kutsika kwatsika, adatero Woodworth.

Si zonse zabwino. Ndi chiyani chomwe sichili bwino mu 2008? Kusatsimikizika uku kumawononga zofuna; mtengo wamayendedwe ukukwera; ndi kuti akatswiri amayembekezera kukwera kwa zaka 10.

"Tikuwona kuwonjezeka kwa mfundo 100 kuyambira kotala lachitatu la 2006, koma zofuna zakhala zikutsalira kuyambira '06. Tidakhala ndi zaka ziwiri zakuchepera pang'ono mu 2-2001, zomwe zidasintha ntchito yonse - njira yabwino kwambiri yopezera malo ogulitsa mafakitale," adatero Woodworth. Anachenjeza kuti, gawo lachitatu la 03 lidzawona malo otsika kwambiri. Mu 3, kupezeka kudzaposa kufunikira; komabe kufunikira kudzafika mu 2008. Malo adzakhala pansi pang'ono pamwamba pa avareji kuyambira chaka chamawa, koma kukula kwa mlingo ndi RevPARs zidzakhala zabwino mu 2008, anawonjezera Woodworth.

Kuti apindule ndi mafakitale, ndondomeko yotsitsimula idzalowetsa ndalama zatsopano ku chuma monga zomwe zakhala zikuchitika mu 2001-2002. "Jekeseni ya $ 150 B idzathandiza anthu a ku America pa ntchito ya nthawi yaitali. Kukondoweza kwa ndalamazo kumalepheretsa kutsika kwa psychology. Komabe, si njira yothetsera vuto la nyumba, "atero a Gene Sperling, mlangizi wakale wa White House National Economic Advisor panthawi ya Purezidenti wakale Bill Clinton, komanso mkulu wakale wa National Economic Council. Ananenanso kuti Federal Reserve idawonetsa m'masiku otsiriza kuti imatha kuchita "molimba mtima komanso mwachangu" itadula mfundo 75 pansi. "Feds idabwezanso chidaliro pamsika. Koma sindikuwona mitengo ikusunthanso mwachangu. Funso lenileni ndilakuti mitengoyo ingapite pati. Lingaliro la kuzimitsa mitengo yokwera ngati yosasinthika lipangitsa kuti anthu asonkhane pamodzi. Ndi dola ndi ndalama zomwe zili zofooka monga momwe zilili, mafunso akutsalira ngati Fed ikhoza kukhala yaukali ndipo ikhoza kulimbikitsa Washington kuti aphatikize mlingo wodulidwa ndi kukula, "adatero akudandaula, palibe kusinthasintha kwakukulu kunja uko.

Sperling adatsindika kuti anthu ambiri amakhala mnyumba zawo ngati atha kukhala ndi zaka 30 zokhazikika pamlingo wina woyenerera. Kutseka, kokhazikika m'deralo, kwakhala ndi zotsatira zoyipa pamitengo yanyumba kwa wina aliyense. "Hillary Clinton ndi Gov. Arnold Schwarzenegger adanena kuti kutsekedwa kwa mitengo kumakhala kosasintha kwa zaka zingapo. Koma anthu ambiri anadandaula. Vuto tsopano ndilakuti tikulowa munyengo yokonzanso,” adatero.

Kusungitsa mapulojekiti a Lomanno kutengera mitengo chifukwa cha intaneti kumakhala kofewa. Iye adati mitengo mu 2008 idzakhala 5.2 peresenti kutsika pang'ono kuchokera ku 2007; komabe, izi sizidzamveka m'misika yayikulu kapena magawo apamwamba. "Ngati kupezeka & kufunikira ndi manambala amtsogolo a ADR ali olondola, REVPAR iwona kukula kwa 4.4 peresenti," adatero.

"Kutsika kotsika mtengo kwakhala bwenzi lamakampani ogulitsa hotelo chaka chatha. Kusungitsa malo ku Expedia ndi ADR's 4th quarter 2007 kunali kwabwino. Tikasintha ndalama za anthu aku Canada kapena aku Australia omwe amakacheza ku US, amalipira ndalama zochepa ngati abwera ku US pomwe mahotela amalandila zonse. Tikuwona mwachitsanzo, banja lachijeremani limawononga Euro 26 yochulukirapo akabwera (palibe kanthu kwa iwo), koma ndizovuta kwa wogulitsa yemwe amalandira zochulukirapo," atero a Paul Brown, Purezidenti wa Expedia North America. Ananenanso kuti kuwonjezeka kwa 20 peresenti ya kuchuluka kwa mpweya ndi mitengo ya ndege, kusiyana kwa ndalama zakunja komwe 'kunaliko' anthu aku America omwe akupita kunja ndikukakamiza maulendo apanyumba kuti achuluke, zimapanga zinthu zofunika kwambiri zomwe zimakhudza kufunika kwa malo ogona.

Mitengo ya hotelo ya katundu wapamwamba imakhalabe yowonjezereka. Brown adati, makasitomala akadali ndi lingaliro la mtengo; zimayendetsedwa ndi malonda, malonda ndi zopereka. Mahotela mu 2008 adzachulukitsa nthawi yosungitsa ndi 4 peresenti potsatsa malonda. Makasitomala nthawi zonse amalabadira zotsatsa. Makasitomala, m'chuma chaulesichi, akutenga mwayi pakugulitsa kwamitengo yotsika kwambiri.
"Ngati zolosera zathu zopezeka ndi zofunikira zili zolondola, anthu adzakula 63.2 peresenti mu 2008 mpaka 63.7 peresenti mu 2009," adatero Lomanno.

Woodworth anati: “Ngati zoneneratu zathu zili zolondola, theka la misika 50 yapamwamba kwambiri ku United States, itsika chaka chino chifukwa cha kusowa kwa zinthu komanso kufunikira kwa zinthu. Mu 2009, kupezeka kudzakwera kwambiri poyerekeza ndi kufunikira. Kukula kwa RevPAR kudzakhala kwabwino chaka chino. Kukwera kwa mitengo sikungabweretse mavuto pa ntchito. Kufewa kwa msika kudzakhala kwakanthawi kochepa. Mitengo ya mahotela ndi yotsika kwambiri ndipo 2007 ili pansi pa mlingo; komabe, padzakhala chiwonjezeko cha 160-points kutengera msika mpaka kumapeto kwa zaka khumi. "

M'chaka cha zisankho, zopereka zidzakula 2.3 peresenti yowonjezera, adatero Lomanno.
Kutsatira zotsatira zawo m'chaka cha zisankho kuyambira 1929, anthu atachepa, 2/3 ya nthawiyo, woimira Republican adapambana zisankho. "Pamene anthu m'chaka cha zisankho atsika pansi pa avareji yomwe yakhala nthawi yayitali, 55 peresenti yanthawiyo, woyimira Democratic adapambana. Tikukhulupirira kuti tikhala ndi anthu ochepera nthawi yayitali, "adatero Woodworth.