2020: Chaka chovuta ku Tourism ya Cologne

• Ulendo waku Cologne udawonetsa kuchepa kwakukulu kwa manambala a alendo chifukwa cha mliri wa coronavirus ku 2020
• Cologne Tourism idalembetsa obwera 1.44 miliyoni ndi 2.56 miliyoni usiku wokhala mu tchalitchi chachikulu
• Atayamba bwino kwambiri mu 2020 ndikukhala ndi February wabwino kwambiri nthawi zonse, zokopa alendo zidatha ku Cologne chifukwa cha zoletsa zoyendera padziko lonse lapansi zomwe zidakhazikitsidwa chifukwa cha mliri wa coronavirus komanso kutsekedwa komweku mu Marichi / Epulo ndi Novembala. / Disembala

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Bizinesi yokopa alendo ku Cologne idakumana ndi zovuta mu 2020 chifukwa cha Covid 19 mliri. State Statistical Office ya North Rhine-Westphalia, IT.NRW, idalembetsa anthu okwana 1.44 miliyoni ndi 2.56 miliyoni usiku wonse mu mzinda wa cathedral. Ziwerengerozi zikuyimira kuchepa kwa 62.3% ya omwe adalembetsa ku hotelo za Cologne ndi 61.1% pogona usiku wonse.

“Kutsika kwa ntchito zokopa alendo kwakhala kwakukulu, ndipo zomwe zakhudza gawo lonse zakhala zowopsa. Komabe, zinthu zikadaipiraipira ku Cologne, ”akutero a Dr Jürgen Amann, CEO wa Cologne Tourist Board, pomwe akuwona momwe zinthu ziliri. "Nthawi yoyamba kutseka, tidachitapo kanthu mwachangu kuti tiwonetsetse kuti anthu akupitilizabe kudziwa za Cologne ndi ife, ndipo tidagwira ntchito limodzi ndi oyang'anira mzindawo kukhazikitsa kampeni yochira # inKöllezeHus (ndikumverera kwathu ku Cologne)," adaonjeza. “Khama ili lidapindula pomwe zoletsa zidamasulidwa m'miyezi yotentha. Tidatha kukopa alendo ambiri opumira m'misika yapafupi kupita kumzinda wathu wa Rhine. Tipitiliza ndi lamuloli mu 2021. Takonza zochitika zambiri zomwe zidzasangalatse anthu ku Cologne. ”

Atayamba bwino kwambiri mu 2020 ndikukhala ndi February wabwino kwambiri nthawi zonse, zokopa alendo zidatha ku Cologne chifukwa cha zoletsa zoyendera padziko lonse lapansi zomwe zidakhazikitsidwa chifukwa cha mliri wa coronavirus komanso kutsekedwa komweku mu Marichi / Epulo ndi Novembala. / Disembala. Izi zidakhudza moyo wawo wonse ku Cologne, komwe kumagwiritsa ntchito amuna ndi akazi oposa 30,000. Kutseguka pang'onopang'ono mwa miyezi inayi yachilimwe kudalimbikitsa bizinesi ndikutibweretsera nthawi yayitali.

Ngakhale zili choncho, bizinesi yamalonda ndi yamisonkhano yofunikira kwambiri ku Cologne, komanso gawo lalikulu la zokopa alendo zokhudzana ndi bizinesi, idayima pafupifupi kwathunthu. Kuphatikiza apo, chifukwa cha zoletsa alendo ochokera kumisika yapadziko lonse lapansi nthawi zambiri samatha kuyenda. Izi zidadzetsa kusintha kosakanikirana kwa alendo, ndikuwonjezeka kwa alendo azisangalalo ochokera kumsika waku Germany, komanso zotsatira zabwino zakukhalitsa kwa masiku 1.8.

Cholinga: Kusamalira ndi kulimbikitsa zomangamanga

Mu 2021 Cologne Tourist Board ipitilizabe njira zake zothanirana ndi mavuto. Cholinga chachikulu ndikuthandizira othandizana nawo ndikusamalira zomangamanga ku Cologne. Ntchito yokonzanso # inKöllezeHus (akumva kuti ali kunyumba ku Cologne) idzawonjezeredwa kudzera pakuwonjezera njira zingapo, kuphatikiza makanema pazanema, kampeni yojambulidwa ya "Out of Home" pagulu lodziwika bwino lachijeremani, OTA kampeni ndi nsanja zazikulu zoyendera m'misika yapafupi ya Germany, Switzerland ndi France, komanso "Discover Cologne Day".

Mu gawo la MICE, ntchito yoyambiranso "Cologne. Okonzeka mukakhala ”athandizira mzindawu ngati malo opangira malonda ndi nyumba zamisonkhano. Pogwirizana ndi Europäisches Institut für Tagungswirtschaft (European Institute for Conference Sector - EITW) kafukufuku wofufuza zakampani yaku Cologne ya MICE ikuchitika pofuna kuzindikira komwe angayambitsire ntchito mzindawu pambuyo poti mliri wa coronavirus watha.

Kusintha kwa bungwe loyang'anira komwe akupita kukuchitika mofulumira

Kuphatikiza pa zochitika zofunikira pakuwongolera zovuta, kukonzanso kwa kampaniyo m'tsogolo mwa bungwe loyang'anira komwe akupita, lomwe lidayamba mu 2020, lipitilizabe. Njirayi imaphatikizaponso kusintha kwamapangidwe, monga kachitidwe kantchito kakhazikitsidwe katsopano komanso kulumikizana kwamakampani. Ntchito yowonjezera ya Cologne Tourist Board idzawonekeranso bwino mtsogolo. Kuwunikiridwa kwa omwe akuchezera ku Cologne ndi gulu lomwe akuyembekeza kutengera kusanthula kumeneku kudzapereka chidziwitso pamitu yomwe ingagwiritsidwe ntchito kudzutsa chidwi cha alendo mtsogolo ku Cologne.

Ponena za kukhazikitsidwa kwa misika yakunja, Cologne Tourist Board iyang'ana kwambiri madera apadera omwe angakhale ndi chiyembekezo. Mwachitsanzo, dera lazokopa alendo azachipatala lidzagwira ntchito yofunikira ku Cologne m'kupita kwanthawi malinga ndi phindu lomwe likugwirizana ndi zokopa alendo. Pogwiritsa ntchito njira zowonjezeretsa digito, njira zapa media zakampani zizikulitsidwanso ndikulimbikitsidwa pogwiritsa ntchito mgwirizano wamgwirizano ndi omwe amasankha. Podcast yokhudzana ndi Cologne ipezeka pa intaneti nthawi yachilimwe.

Pofuna kulimbitsa Cologne ngati malo a MICE, Cologne Convention Bureau (CCB) ya Cologne Tourist Board idzawonjezera zochitika zake zamtsogolo kuphatikiza zomwe zingapezeke. Izi zithandizidwa ndi mgwirizano ndi Germany Convention Bureau (GCB) ku tank yolingalira "Future Meeting Space" ndi "Virtual Venue".

`` Kudzera pantchitoyi kuchokera pakutsatsa komwe tikupita kukafika komwe tikupita tikupanga Cologne Tourist Board kukhala yoyenera m'tsogolo. Umu ndi momwe tithandizira gawo yayitali pakukhazikitsa Cologne ngati malo opitilira mpikisano wathu. 2021 ikhala chaka chosinthira, "akutero Dr Jürgen Amann ponena za chiyembekezo chamtsogolo ichi. "Tikulingalira kuti ntchito zokopa alendo kupita ku Cologne zidzayambiranso bwino, ndikubwera kuchokera kumadera oyandikira ndi Germany yonse, kenako kumsika wapafupi monga Belgium ndi Netherlands. Akatswiri azigawo akuyembekeza kuti ntchito zokopa alendo ziziwonekeratu kuyambira 2023/24. M'kupita kwanthawi, nafenso tidzaonanso mbiri yodziwika bwino. ”