European Travel Commission: Zaka makumi asanu ndi awiri zakulimbikitsa kopita ku Europe

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Pamwambo wokumbukira zaka 70, European Travel Commission (ETC) yatulutsa buku, lomwe limapereka mwatsatanetsatane mbiri yazaka makumi asanu ndi awiri zoyamba za ETC. Bukuli, lotchedwa "History of the European Travel Commission (1948-2018)", limatengera owerenga ake ulendo wodutsa mbiri ya mgwirizano pofuna kulimbikitsa Ulaya ngati malo amodzi kunja kwa dziko komanso kupanga maulendo opita ku Ulaya ndi mkati mwa Ulaya mosavuta komanso osangalatsa. .

"ETC yalongosola zaka makumi asanu ndi awiri za mbiri ya zokopa alendo ku Ulaya ndi imodzi mwa mabungwe akale kwambiri oyendera alendo padziko lonse lapansi", adatero Pulezidenti wa ETC Bambo Peter De Wilde. "Ndi ulendo wosangalatsa womwe ukuwonetsa momwe dziko lathu lokondedwa ku Europe lidakumana ndi zovuta. Malingana ngati titha kusonkhana pamodzi monga anthu a ku Ulaya ndikufotokozera maloto athu omwe timafanana, utsogoleri wathu pazambiri zokopa alendo udzatsegula zitseko za dziko labwino lomwe anthu aziwona kuyenda ngati njira yogawana zomwe tikufunikira komanso kulemekeza zomwe zingasinthe miyoyo " , anawonjezera Bambo De Wilde.

Bukuli, lomwe lili ndi mitu isanu ndi umodzi yotsatizana, likuwonetsa chitukuko cha gawo la zokopa alendo ku Europe kuyambira kukhazikitsidwa kwa European Travel Commission mu 1948 mpaka pano. Ikufotokoza zaka za kumangidwanso pambuyo pa nkhondo ku Ulaya ndi ntchito ya Marshall Plan pa chitukuko cha zokopa alendo ku Ulaya. Bukhuli likuwonetsanso kampeni yoyamba yotsatsira ku Europe kumayiko akunja komanso momwe kufalikira kwa ETC ku America kudakhalira gawo lalikulu la bungwe. Kuphatikiza apo, ntchitoyi imayang'ana pazovuta zatsopano zandale zokopa alendo ambiri zomwe zidawonekera mwamphamvu m'ma 1960s. Zaka za m'ma 1970 & 1980 zinabweretsa zochitika zazikulu zomwe zinagwedeza makampani oyendayenda, monga ndege zatsopano ndi matekinoloje opangidwa ndi makompyuta, ndi zovuta zazikulu (kutsika kwachuma, ngozi ya nyukiliya ndi zigawenga), zomwe zinafuna kuyankha kwa ETC. Zaka za pambuyo pa Cold War zidakulitsa kwambiri umembala wa ETC ku Central ndi Eastern Europe ndikuwonjezera mgwirizano wake ndi mabungwe aku Europe. Kukhazikitsidwa kwa visiteurope.com mu 1996 kunali kuyamba kwa kukwezedwa kwa digito ku Destination Europe. Mutu womaliza umayang'ana zomwe ETC yachita pambuyo pa kusintha kwa utsogoleri mu 2012 mpaka lero, kukulitsa ntchito zake ndikutsimikizira udindo wake monga liwu la zokopa alendo ku Ulaya m'zaka za zana la makumi awiri ndi limodzi.

"History of the European Travel Commission (1948-2018)" idafufuzidwa ndikulembedwa ndi akatswiri a mbiri yakale atatu mu gawo la zokopa alendo - Dr Igor Tchoukarine (University of Minnesota), Dr Sune Bechmann Pedersen (Lund University), ndi Dr Frank Schipper ( Foundation for the History of Technology, Eindhoven).

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