Asia imagunda mafashoni ku New York

… Ndipo opambanawo akuchokera ku Taiwan

Pokhapokha mutakhala a Rihanna (omwe adavala Beijing, wopanga zovala waku China wopanga zovala wachikaso wa Guo Pei ku Met Gala chaka chatha)…

… Ndikutha kukhala ndi mwayi wopanga mafashoni apamwamba kwambiri padziko lonse lapansi, ndizotheka (mwina) kuti opanga OMG / odabwitsa aku Asia sakulendewera kwanu. Titha kupita ku Taiwan, Thailand, Malaysia, Japan ndi Singapore, kapena titha kutsatira omwe aku Asia omwe akupezeka ku USA.

Kuwononga kapena Kuwononga?

Ogwiritsa ntchito aku Asia amawononga ndalama zawo zambiri pamafashoni apamwamba ndipo gulu ili likuyimira 50 peresenti ya onse ogula zinthu zapamwamba. Chiwerengero cha anthu? Pansi pa 35, Internet savvy ndikusaka zomwe zili zabwino, zapadera, ndipo mukufuna kuti muwone.

Malingaliro azaka zikwizikwi za ku Asia za mafashoni ndizosiyana kotheratu ndi makolo awo, malinga ndi kafukufuku waposachedwa ndipo, chifukwa cha nsalu zabwino, kapangidwe kake, ndi malingaliro apadera, mitundu yaku Asia imakopa chidwi cha ogula anzeru (komanso olemera).

molimba mtima

Wopanga waku Asia ali wofunitsitsa kuyesa nsalu, mitundu, kapangidwe ndi masitayilo atsopano ndipo chidwi ichi choyeserera chimathandizidwa ndi opanga kwanuko ndi ogula omwe akufuna zovala WOW!

Tsalani bwino ndi New York Fashion District

Malinga ndi Bizinesi Yapulogalamu Yamafashoni (McKinsey & Company 2017), "West sichidzakhalanso malo achitetezo padziko lonse lapansi ogulitsa mafashoni." Mu 2018 (koyamba), "zopitilira theka la zovala ndi nsapato zidayambira kunja kwa Europe ndi North America," momwe mayiko omwe akutukuka kudera la Asia-Pacific, Latin America ndi madera ena akuchulukirachulukira.

Ogwiritsa ntchito ku Asia-Pacific asanduka gawo lofunikira la anthu apakatikati ndipo amawona zovala ngati zowonjezera komanso kuwonetsa moyo wawo watsopano. Gulu ili likuyenda ndikugula zakunja. Anthu okhala m'maiko aku Asia-Pacific amawononga ndalama pafupifupi $ 600 biliyoni kunja kwa mayiko awo. Mgawo lazinthu zapamwamba, 75% yazogulitsa zonse zichokera kwa ogula aku China, ndipo theka la ndalama zomwe zimagwiritsidwa ntchito kunja kwa China.

Pitani Kwakukulu kapena Pitani Kunyumba

Makampani azovala zapadziko lonse lapansi amafunikira kuti ogwira ntchito mwachangu komanso mwachangu. Mafashoni ndi chandamale chosunthira ndipo mayankho mwachangu pazochitika ndizofala; ndinu oyamba kapena omaliza! Ogwiritsa ntchito mafashoni amafuna kuti zomwe akugula komanso zovala zikhale zatsopano, zatsopano komanso zamphamvu. Makampani ayenera kunena kuti, "Tandiyang'anani!" ndipo “INE NDINE!” Uthengawu uyenera kukhala wolimba mtima - pamapulatifomu onse, kuyambira ma iPads mpaka malo ogulitsa njerwa / matope.

Msika waku China wazinthu zamtengo wapatali sungapeputsidwe. Chiwerengero cha mamiliyoni aku China chikuyembekezeka kupitilira cha mayiko ena chaka chino (2018) ndipo pofika 2021 China ikuyembekezeka kukhala ndi mabanja olemera kwambiri padziko lapansi.

Tsalani bwino ku Europe. Moni China

Mu 2016, akuti mabanja aku China 7.6 miliyoni adagula zinthu zapamwamba, kuchuluka kwakukulu kuposa mabanja onse ku Malaysia kapena Netherlands. Banja lililonse la 7.6 miliyoni limagwiritsa ntchito $ 10,304 (RMB 71,000) yaku US pazinthu zapamwamba pachaka, kuwirikiza kawiri zomwe mabanja aku France kapena aku Italy akuwononga. Ogulitsa aku China amawerengera ndalama zoposa $ 7.4 biliyoni pakagwiritsidwe ntchito pachaka, kuyimira pafupifupi gawo limodzi mwa magawo atatu amsika wapamwamba padziko lonse lapansi.

Kuyenda Kwapaulendo ku China

Mizinda 20 mwa yomwe zovala zogulitsa zovala zikukula mwachangu ndi kunja kwa misika yakumadzulo, m'malo ngati Chongqing ndi Guangzhou. Ku China, chinthu chimodzi mwazofunikira kwambiri ndikukula kwa kugula kwa amuna chifukwa amuna achi China ambiri amakonda zovala ndi mafashoni.

Mafashoni Apadera aku Asia

AsiaInNY posachedwapa yapereka chiwonetsero chapamwamba cha mafashoni amakono ochokera kwa omwe amapanga ku Taiwan omwe akuphatikizapo Alexandra Peng Charton, Chelsea Liu, Jessica Chen, Joe Chan ndi Pai Cheng. Othandizira pamwambowu anaphatikizira: Tiyi a NOYU, Singha Beer, Cakra Fashion Makeup & Skincare, Zodzikongoletsera za Yuan ndi Facto.

Pai Cheng, Wopanga

   

Chelsea Liu, Wopanga

Andre Kao, Wopanga

Jessica Chan, Wopanga

Okonza Mbiri

Kuchokera ku Taipei Taiwan Pai Cheng adaphunzira kapangidwe ka mafashoni ku Shih Chien University ndipo adapatsidwa digiri ya Fashion Design Master kuchokera ku Istituto Maragoni, Milano. Adayamba mtundu wake ku Taiwan (2014). Cheng amaphatikiza maphunziro ndi zokumana nazo zaku Italiya mu hi owns persona, ndikupanga mitundu yowala ndi kusindikiza kwa digito, ndikupanga zovala zoyambirira komanso zapadera za azimayi ndi abambo ndipo zimavala ojambula ndi oimba.

Tsung Yu Chan adayamba ntchito yake ku Taiwan. Mtundu wake wamamuna amadziwika bwino ngati mafashoni apamwamba owuziridwa ndi mafashoni amisewu ndi zaluso zamakono. Anaphunzira ku France ndipo anaphunzitsidwa ndi Rick Owens (American Retro) komanso mtundu wa French femenswear Koche ngati wothandizira. "Kupanga kapangidwe kathu mwangwiro ndikuwona ntchito yonse yobweretsa katundu wabwino ndiye njira yabwino kwambiri yosonyezera anthu tanthauzo labwino la zovala."

Chelsea Liu

Wophunzira wazaka 27 ku Chung Ang University, Liu anali katswiri wamaphunziro a kanema ndipo akupitiliza maphunziro ake mu bizinesi yapadziko lonse pamene akumaliza digiri ya master wake. Masitudiyo ake amakhala ku Seoul ndi New York. Wopanga makanema odziwika ntchito yake, "mkanda" (2008) komanso "amakukondanibe" (2011) adawonetsedwa ku Busan International Film Festival.

Amalumikizidwa ndi H&M Tokyo ngati wolemba zolembera komanso wopanga. Adagwiranso ntchito pakapangidwe kazithunzi za Forever 21 ku NYC ndipo adalumikizana ndi Dolce & Gabbana ngati Fashion Intern. Mu 2013 adadziwika kuti ndi Wopanga Mafashoni Wofunika Kwambiri ku Asia (London) ndipo mu 2014 adadziwika kuti Wopanga Zovala Zachikwati Chaka.

Ndi Jessica Chen

Jessica Chen anabadwira ku Taipei ndipo amakhala ku NYC kuyambira 1994. Wokonzekera zamankhwala wamkulu ku Baylor University, Texas, adaphunzira ku FIT ndi BS mu Design Design. Adatumikira ku Geoffrey Beene, Carolina Herrera ndikuphunzitsidwa ndi Pauline Trigere.

Iye ndiwopanga mutu wopanga zovala zapamwamba Andrew Andrew ndi zojambula zake zimapezeka ku Saks Fifth Ave, Neiman Marcus, Bloomingdale's ndi Nordstrom's. Wakhala Director of Leather Design ku S. Rothschild wopanga Ralph Lauren, Eli Tahari, DKNY, Zac Posen ndi Victoria's Secret.

Pakadali pano ndi Director and Marketing waopanga zikwama zapamwamba zaku Italy, FVCINA. Zojambula zake ndizopangidwa mwaluso komanso zopangidwa kuchokera ku nsalu zapamwamba zokhala ndi utoto wofatsa komanso chidwi chazosokedwa bwino komanso tsatanetsatane. Amapanga kuchokera kuzinthu zopangira njinga kuti achepetse zinyalala zomwe zimapangidwa ndi mafashoni.

Tsogolo la Mafashoni aku Asia

Tinayamba kuvala zovala pakati zaka 50,000 - 100,000 zapitazo. Pogwiritsa ntchito makina oluka, nsalu ndi zovala zopangidwa mwaluso kuti zisapangidwe ndikupanga misa. Pakadali pano timavala nthawi ya tsikulo, tsiku la sabata, nyengo, zochitika, chilengedwe, tokha, ndi ena ofunika. Anthu ochokera konsekonse padziko lapansi amapanga zosankha zawo tsiku ndi tsiku ndikugula zinthu zomwe amakonda, zimawapangitsa kumva bwino ndikupereka mawu osalankhula omwe tikuganiza kuti ndife.

Zaka khumi zapitazi, bizinesi yapadziko lonse yasintha ndipo malonda azovala asintha kuchokera kutsatsa-unyinji mpaka makonda. Zogulitsa zosiyanasiyana, zomwe zimayikidwa pamisika yamsika, ndizofunikira pamsika womwe umakhala ndi mpikisano wowopsa - kumenyera kuti mudziwe yemwe angakondweretse ndikukhutiritsa kasitomala.

Zakale, kugula zovala kumakonzedwa ndikukhudzidwa ndi chuma; komabe, pamene kasitomala amakula ndikukula, masiku ano anthu amagula zovala mwachangu (zogula zosakonzekera), ndikupanga zovuta zatsopano pamsika.

Malingana ngati wopanga waku Asia atha kupereka njira yatsopano, yapadera, yodulira (ndi yaukali) ya mafashoni (ya abambo ndi amai), mphamvu zawo ndi malo awo pazowoneka bwino sizikhala zopanda mphotho.

Kuti mumve zambiri komanso malo ogulira opanga aku Asia, kulumikizana [imelo ndiotetezedwa] .

© Dr. Elinor Garely. Nkhani yakulemba, kuphatikiza zithunzi, sizingatengeredwe popanda chilolezo cholemba kuchokera kwa wolemba.