Malinga ndi World Travel and Tourism Council (WTTC) ndalama zoyendayenda (zolowera ndi zapakhomo) zinapanga 66.5% ya Travel & Tourism GDP mwachindunji mu 2017 (GHC6, 854.3mn) poyerekeza ndi 33.5% ya ndalama zoyendetsera bizinesi (GHC3, 455.2mn). Ndalama zoyendera maulendo zikuyembekezeka kukula ndi 6.1% mu 2018 mpaka GHC7, 272.1mn, ndikukwera ndi 4.7% pa GHC11, 486.8mn mu 2028. Ndalama zoyendetsera bizinesi zikuyembekezeka kukula ndi 2.3% mu 2018 mpaka GHC3, 535.9mn, 2.6mn. ndi kukwera ndi 4% pa mpaka GHC569.6, 2028mn mu XNUMX.
"Kukula kwachuma komwe kukupitilira m'maiko ambiri aku Africa kukuyendetsa chidwi kwambiri ku kontrakitala chifukwa cha zokopa alendo koma ndizosangalatsa kuwona kuti Ghana, makamaka, ikuwoneka bwino ngati malo azisangalalo," atero a Wayne Troughton, CEO wa akatswiri ochereza alendo padziko lonse lapansi ndi upangiri wa zokopa alendo ku HTI Consulting.
"M'njira zambiri izi sizodabwitsa," akutero, "makamaka poganizira za kukongola kwachilengedwe ku Ghana komanso gombe losawonongeka, chikhalidwe chake komanso mbiri yakale komanso chitetezo chandale pansi pa boma latsopano lomwe lidasankhidwa mu Disembala 2016," akutero. "Koma, m'mbuyomu, chuma ichi sichinkaganiziridwa kwenikweni ndi alendo ochokera kumayiko ena, ambiri mwa iwo omwe amapita ku Ghana kukafufuza mwayi wamabizinesi omwe akhalabe limodzi lamayiko omwe akutukuka kumene pachuma."
"Komabe, kusiyana ndikuti, pakadali njira zingapo zotsatsira, akuluakulu aboma mdzikolo akuyesetsa kuti asandutse Ghana kukhala malo azisangalalo," akufotokoza a Troughton. "Ntchito zingapo zomwe zikuchitika, monga malo omangidwira kumene 3 pa Kotoka International Airport komanso kukonzanso misewu yayikulu, zikuyembekezeranso kulimbikitsa."
Posachedwa, Banki Yadziko Lonse idavomereza malo a USD 40 miliyoni ku Ghana Tourism Development Project. Ntchitoyi ipititsa patsogolo gawo lazokopa alendo kumadera omwe akulowera; kusiyanitsa zomwe zimakhudza ndikuthandizira kukulitsa zopereka za zokopa alendo ku chuma cha ku Ghana. Ntchitoyi ithandizanso gawo lazoyendetsa ndege komanso mabizinesi ang'onoang'ono, ang'onoang'ono, komanso apakatikati, omwe apindule ndi kupititsa patsogolo misika, kupereka katundu waboma m'malo omwe akukopa alendo, komanso ogwira ntchito aluso.
Uwu ndi uthenga wabwino m'derali, ndipo makamaka ku Ghana, chifukwa chakhazikika pazandale komanso anthu ochezeka. Ngakhale sanadziwike ndi zochitika zazikuluzikulu zofananira ndi ziwopsezo zoyandikira Burkina Faso ndi Côte d'Ivoire ku 2016, njira zachitetezo ku Ghana zalimbikitsidwa.
"Kutha kukopa ndalama zabizinesi zambiri ndikuwonetsetsa kuti ndalama zikuyendetsedwera pazinthu zomangamanga ndizofunika kwambiri. Kuyankha pamitengo ndichinthu china choyambirira, "akufotokoza a Troughton," kulola Ghana kukhala malo okwera mtengo poyerekeza ndi anzawo aku Africa. "
"Malinga ndi kafukufuku yemwe bungwe la HTI Consulting ku Ghana lachita posachedwapa, pomwe cholinga chake chinali kumvetsetsa kuchuluka kwa malo ogulitsira alendo mdziko muno, Ghana siyenera kupanga misewu yolimba pamsika wapadziko lonse lapansi, komabe, zofuna zakomweko , alendo ochokera kumayiko ena komanso akumadera akumaulendo akuchulukirachulukira, makamaka chifukwa zachuma ku West Africa zikukula, ”akutero.
Troughton anati: "Ngakhale kuti ntchito zokopa alendo ku Ghana zidakalibe zachikale, zikuyerekeza kuti pafupifupi 20% mwa alendo pafupifupi miliyoni miliyoni omwe amapita ku Ghana, amapita kukapuma," akutero. "Alendo ambiri amachokera ku Nigeria yoyandikana nayo, makamaka chifukwa choti dziko la Nigeria lili ndi zoperewera zochepa m'malo opumira ndipo Ghana imapereka njira yabwino, yoyandikira pakati pa anthu aku Nigeria omwe akufuna kupeza tchuthi kupitirira malire awo," akufotokoza. "Accra imayimiliranso tchuthi chabwino kumapeto kwa sabata kwa anthu aku Nigeria omwe akufuna kupuma pang'ono m'mizinda yayikulu monga Lagos, ndipo zokonda pagombe kapena pafupi ndi likulu zimakondedwa," akutero. "Chifukwa chake anthu aku Nigeria ndiye gwero lalikulu kwambiri lazipinda zakunja usiku."
"Kuthekera kokulitsa zokopa alendo ndikofunika," akutero a Troughton. “Pakhala kuwonjezeka kwa hotelo yabwino m'zaka zaposachedwa, chifukwa cha kubwera kwa ma hotelo angapo apadziko lonse lapansi monga hotelo yotchedwa Kempinski, nyenyezi zisanu ku Gold Coast City ndi Accra Marriott Hotel, yomwe idatsata anthu ena ochokera kumayiko ena monga Mövenpick, Holiday Inn ndi Golden Tulip. ”
Kuphatikiza apo, malo a Ramada akugwiranso ntchito m'chigawo cha Coco Beach, pomwe malo osungiramo nyenyezi asanu akuyembekezeka kupangidwa pafupifupi mphindi 90 kuchokera ku Accra mkati mwa nthawi yayitali mpaka yapakatikati. ” A Hilton pakadali pano akupangidwa ku Ada Foah, pomwe posachedwapa Marriott Group yalengeza zakutsegulidwa kwa Protea Hotel ndi Marriott Accra, Kotoka Airport, hotelo yachiwiri ya mtunduwu ku Ghana ndi Protea Hotel yoyamba ku Marriott mumzinda wa Accra.
"Malo omwe amapitidwa akuphatikizapo Ada Foah (adasankha malo okopa alendo omwe ali ndi madera omwe adzagwire ntchito zazikulu zokopa alendo posachedwa) ndi dera la Volta. Malo ogulitsira malowa ali pafupifupi maola awiri pagalimoto kuchokera ku Accra, njira yolowera kudzikoli, ndipo amapereka zosangalatsa zosiyanasiyana kuphatikiza magombe, zochitika pagombe, maiwe osambira, makalabu a ana, makhothi a tenisi. Kuphatikiza pamwambapa, malo ena otchuka ndi Labadi Beach ku Accra momwemo. ”
"Kafukufuku wasonyeza kuti malo okhala awa ali pa 60% yokha komanso ndalama zochulukirapo m'malo opangira malo, omwe amapereka miyezo yapadziko lonse lapansi ndi ntchito, ndichofunikira kwambiri pakukula mtsogolo kuchokera kumsika wakunja," akutero a Troughton. "West Africa ili pafupi kwambiri ndi Europe ndipo chifukwa chogwiritsa ntchito bwino zinthu, chitukuko cha zomangamanga ndi kutsatsa, zitha kukopa anthu ambiri, makamaka munthawi yachisanu ku Europe.
Ghana pakadali pano ikudziyesa ngati 'The Center of the World' malinga ndi Unduna wa Tourism, Arts and Culture, a Catherine Abelema Afeku omwe ati chidwi chatsopanocho chatumizidwa kudera la zokopa alendo kudzera mu mgwirizano, kutsatsa mwamphamvu, komanso kulumikizana Makomiti aunduna kuonetsetsa kuti zipilala zonse zakwezedwa kuti zitukule gawoli.
"Ghana ikuyang'ana mwachangu kugwiritsa ntchito mwayi womwe dziko latsopanoli likuyang'ana pa zokopa alendo ndipo, monga malo achitetezo, zosangalatsa, misewu ndi ndege zikupitilirabe bwino, kuchuluka kwa zosangalatsa ku Ghana zikuwoneka kuti zikukwaniritsidwa ndipo zikuwoneka," atero a Troughton .
ZOMWE MUNGACHITE PA NKHANIYI:
- "Malinga ndi kafukufuku yemwe bungwe la HTI Consulting ku Ghana lachita posachedwapa, pomwe cholinga chake chinali kumvetsetsa kuchuluka kwa malo ogulitsira alendo mdziko muno, Ghana siyenera kupanga misewu yolimba pamsika wapadziko lonse lapansi, komabe, zofuna zakomweko , alendo ochokera kumayiko ena komanso akumadera akumaulendo akuchulukirachulukira, makamaka chifukwa zachuma ku West Africa zikukula, ”akutero.
- “There's been an increase in quality hotel supply in recent years, driven by the arrival of a number of international hotel chains such as the Kempinski-branded, five-star Gold Coast City hotel and the Accra Marriott Hotel, which followed on the heels of other international entrants such as Mövenpick, Holiday Inn and Golden Tulip.
- “Continued economic growth in many African countries is driving greater interest in the continent from a tourism perspective but it's interesting to see that Ghana, in particular, is proving increasingly attractive as a leisure tourism destination,” says Wayne Troughton, CEO of specialist global hospitality and tourism consultancy HTI Consulting.
