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Ulendo waku Puerto Rico: Kutuluka ndi akale, mkati ndi zatsopano

alireza
alireza
Written by mkonzi

"Kuyambira pomwe tidakhazikika mu Julayi watha, tidayamba kugwira ntchito zothamangitsa chuma," atero a Brad Dean, CEO wa Discover Puerto Rico. "Ntchito yodziwitsa anthu izi ikutsatira kuyesetsa kwachangu komwe kudakhazikitsa Puerto Rico ngati malo abwino kukafikako mu 2019 komanso tsamba lokonzanso posachedwa, DziwaniPuertoRico.com.

"Zolembazi zikuwonetsa zinthu zathu ziwiri zamphamvu kwambiri - chikhalidwe chathu ndi anthu athu - ndipo zitithandizira kulimbikitsa oyenda kuti adziwe zomwe zimapangitsa Chilumba chathu kukhala chamtundu wina." Kampeniyi ikhazikitsa lero kudzera muma digito kudzera pa zikwangwani zapa digito, zachitukuko, pre-roll komanso malo owonera a TV omwe akhazikitsidwa m'masabata akudza m'misika yayikulu. Thandizo lowonjezera lazamalonda likuyembekezeka chaka chonse cha 2019, kuti akope alendo obwera ku Chilumbachi nthawi yachilimwe. ”

Dziwani Puerto Rico, Destination Marketing Organisation (DMO) yatsopano ku Puerto Rico, yalengeza lero za kukhazikitsidwa kwa kampeni yaku Puerto Rico yotchedwa "Kodi Takhala Tikumanabe?" yomwe imalimbikitsidwa ndi zopereka zachilengedwe ndi zachilengedwe ku Puerto Rico ndipo makamaka, imayang'ana kwambiri kuchereza ndi kulandira anthu ake. Mwa kufunsa funso lakuti "Kodi Takhala Tikumanabe?" kulenga kumayambitsanso Chilumbachi padziko lapansi ndikuwonetsa ku Puerto Rico zosowa koma zodziwika bwino. Pokhala "oyandikana nawo kumwera" ku US, kampeni yatsopanoyi ikuwonetsa zitseko zodziwika bwino za Puerto Rico momwe Chilumbachi chimalandirira alendo ndi manja awiri.

Kutsatira kafukufuku wambiri yemwe akuwonetsa kuti dzina la Puerto Rico sililowerera ndale zaomwe akuyenda, kampeni yatsopanoyi ndi gawo lotsatira la njira yobwezeretsanso mtundu wa Puerto Rico, zomwe zimathandiza kuti Chilumbachi chizitha kugwiritsa ntchito bwino zinthu zokopa alendo ndikukhala mtsogoleri Malo opita ku Caribbean. Zolemba pachilumbachi monga mnansi yemwe munthu amalota za - ndi chisangalalo cha kukondwerera, kuwonera nyanja, zojambulajambula zodabwitsa, chakudya chokoma. Puerto Rico ndi mnansi yemwe ungaseke naye, kukondwerera naye, ndipo mwina mpaka kukondana naye.

"Anthu aku Puerto Rico, chikhalidwe chawo chambiri komanso zopereka zachilengedwe zosayerekezeka, kuphatikiza kuti ndi gawo laku US komanso lopezeka mosavuta, ndizo zomwe zidapangitsa kuti izi zitheke. Ndife okondwa kuyambitsa ntchito yolalikirayi chifukwa ikutsegulira khomo, kuthekera kosatha komwe kukuwonetsa mzimu wa anthu aku Puerto Rico ndi zonse zomwe Chilumbachi chimapereka, "atero a Leah Chandler, CMO a Discover Puerto Rico.

Apaulendo omwe adziwonetsa nawo kampeni yatsopanoyo adzakopedwa nthawi yomweyo ndi zitseko zokongola komanso zithunzi zokongola zomwe zimapezeka pachilumbachi. Zojambulazi zikuwonetsa zinthu zambiri zomwe zimapangitsa Puerto Rico kukhala kopita kwapadera-kuyambira anthu ake, zakudya zake, chisangalalo chake, zokopa zake zachilengedwe, ndi zina zambiri.

"Kampeniyi ikuyitanitsa apaulendo kuti apite ku Puerto Rico ndikukumana nafe, oyandikana nawo omwe simungakhale opanda," atero a Chandler. "Puerto Rico adasankhidwa kukhala # 1 Malo Ochezera ku 2019 ndi New York Times ndipo adalemba pamndandanda wazambiri zopitilira 20 zamalo oyendera chaka chino," adaonjeza. "Tikufuna kutumiza uthenga kwa onse apaulendo kuti chaka chino ndi KUCHEZA Puerto Rico. Chilumba chonsecho chikuwakonda. ”

Zopangidwazo zidapangidwa ndikuwapanga ndi Malo Opita Kokongola, mothandizidwa ndi gulu lazopanga lomwe lidayenda pachilumbachi kuti lizijambula zokongola, zitseko zokongola masauzande, ndikulandila nkhope za anthu aku Puerto Rico.

Kuti tiwone mutu wakuti “Kodi Takhala Tikumanabe?” kulenga pa intaneti, ulendo YouTube.com/DiscoverPuertoRico ndipo yang'anani kampeni yowonjezera yowonjezera ikubwera posachedwa.