Kuchuluka kwa zokopa alendo: Apaulendo amapita ku Puerto Rico mosadabwitsa

Al-0a
Al-0a

Dziwani za Puerto Rico, bungwe loyamba la Destination Marketing Organisation (DMO) ku Puerto Rico, lalengeza lero kuti kufunikira kwa malo ogona a 2019 Q1 akufanana ndi magawo a 2017 Q1 patangotha ​​​​miyezi khumi ndi inayi pambuyo pa chimphepo chamkuntho Maria, zomwe zikuwonetsa kuthamanga komwe sikunachitikepo kuchira komwe akupita. Kufunika kokwanira kwa renti paokha kwakwera 72 peresenti kuchokera pamiyezo ya Q2017 ya 1, kutsimikizira kukula kwakukulu kwa alendo1. Zoneneratu za chaka chonse zimawoneka zolimbikitsa chifukwa chotsala cha 2019 chikusungitsa 24.1% kuposa 2018 level2. Izi zikuyembekezeka kupitiliza kukwera popeza kusungitsa kwapakati pawindo lofika kuli pafupifupi miyezi 2.5.

"Puerto Rico ikuwoneka ngati mbiri yakale yobwereranso, ndipo ndine wonyadira kuwona ntchito yapaulendo ndi zokopa alendo pachilumbachi ikuchita mbali yofunika kwambiri," adatero Roger Dow, Purezidenti ndi CEO wa US Travel Association. "Discover Puerto Rico yatsimikizira kuti malonda a komwe akupita ndi gawo lofunikira kwambiri pakusintha bwino."

“Tinaphunzira zambiri kuchokera kwa anzathu oyendera alendo m’madera ena amene anakumanapo ndi mavuto, ndipo zimenezi zinatithandiza kuika maganizo athu pa zimene tikuchita. Tidapeza zidziwitso ndi mbiri yakale yokhudzana ndi malingaliro, ndikuwona bwino momwe atolankhani amagwirira ntchito pakubwezeretsa. Tinakonza mapulani athu kuti tipeze zotsatira zabwino, "atero a Brad Dean, CEO wa Discover Puerto Rico.

Chiyambireni mu Julayi 2018, Discover Puerto Rico yayamba ntchito yolimbitsa malonda a Puerto Rico ndikupititsa patsogolo chuma cha alendo, kupatsa mphamvu chilumbachi kuti chipindule mokwanira ndi malonda ake okopa alendo ndikuchita bwino ngati malo otsogola ku Caribbean. Dziwani ku Puerto Rico kukhala ndi cholinga chachifupi chowongolera liwiro la kuchira ndikufikira milingo ya Maria asanakwane pokumbukira zaka ziwiri za mkuntho. Kutengera zotsatira za Q2019 za 1, Discover Puerto Rico yakwaniritsa cholingachi posachedwa kuposa momwe timayembekezera, ndikuwonetsetsa kuti ndi imodzi mwazochita bwino pachilumbachi pochita zachinsinsi.

"DMO inakhazikitsidwa kuti iziyika kopita ndi chuma patsogolo, poonetsetsa kusasinthasintha ndi njira zabwino zogulitsira malonda kuti awonjezere malonda ndi maulendo ochezera," adatero Dean. “Ino ndi nthawi yosangalatsa kwa azachuma aku Puerto Rico, ndipo ndizosangalatsa kuwona bwino msanga. Komabe, iyi ndi sitepe yoyamba - cholinga chathu chachikulu ndikuyika mphamvu zosinthira zoyenda kukagwira ntchito ku Puerto Rico pochulukitsa kuchuluka kwachuma cha alendo, kupindulitsa okhala pachilumbachi ndi mabizinesi, "adawonjezera.

Makampani opanga zokopa alendo ku Puerto Rico apita patsogolo kwambiri munthawi yake. Zowonjezera zazikuluzikulu ndi izi:

•2019 Q1 imatsogolera ndikusungitsa malo mu Misonkhano, Zolimbikitsa, Misonkhano ndi Zochitika (MICE) kuposa zaka zitatu zapitazi ndi zaka 3. Okonza misonkhano akupeza kuti Puerto Rico ili chisankho chabwino kwambiri chifukwa chosavuta kuchita bizinesi ngati gawo la US komanso kukopa kopita ku Caribbean.

• Kufikira kwa ndege kwakula m'ma eyapoti onse. Ndege ya San Juan International (SJU) inawona kuwonjezeka kwa 23.8 peresenti ya chaka ndi chaka kuwonjezereka kwa ndege m'gawo loyamba la 2019 poyerekeza ndi miyezi itatu yoyamba ya 2018. Ichi ndi chizindikiro champhamvu cha kukula, monga onyamula ambiri akuwonjezera mphamvu ndikuwonjezera njira zatsopano.

• Makampani oyendetsa maulendo a ku Puerto Rico aphwanya mbiri. Ziwerengero za Januware 2019 zikuwonetsa chiwonjezeko kuchokera zaka zam'mbuyo za 28.9 peresenti ya alendo obwera kudoko ndipo pakhala chiwonjezeko cha 56.6 peresenti ya okwera pamadoko akunyumba poyerekeza ndi Januware 2018.

•Pali pafupifupi mahotelo 156 akuvomera kusungitsa malo. Kubwereka kwakanthawi kochepa kumapatsa apaulendo zosankha zopitilira 8,000 pachilumba chonse cha Vieques ndi Culebra.

Mabungwe akuluakulu oyenda pa intaneti monga Priceline, Kayak ndi Expedia Group adanenanso poyera kuti kuchuluka kwa kufunikira kwa malo ogona pachilumbachi. Priceline yanena kuti kusungitsa zipinda usiku kwakwera 125 peresenti mu Q1. Kayak.com idasanthula kuchuluka kwakusaka kwa Spring Break m'maboma onse a 50 ndipo idawona kuchuluka kwakusaka kwa 115% poyerekeza ndi 2018. Malo otentha omwe amafufuzidwa kwambiri m'maiko 30 mwa 50 anali San Juan. Malipoti aposachedwa kwambiri a Expedia Group akuti kufunikira kwawonjezeka ndi 440 peresenti ndi 40 peresenti, motsatana, mu Q4 2018 poyerekeza ndi nthawi yomweyi mu 2017.

Mu Julayi 2018, Discover Puerto Rico idayamba mwachangu kukhazikitsanso mtundu kuti ziwonetsetse kuti chuma cha alendo chikuyenda bwino. Pamene bungweli likuyandikira chaka chimodzi chokumbukira mphepo yamkuntho Maria, kampeni yake ya #CoverTheProgress idatsutsa atolankhani kuti aganizire za kupita patsogolo kwabwino kwa ntchito zokopa alendo. Kusuntha kolimba mtima komwe sikunatengedwe ndi komwe kunkakumana ndi zovuta, kampeniyo idasintha malingaliro a Puerto Rico, ndikuyika chilumbachi m'malo owerengera apaulendo ndi okonzekera misonkhano. Bungweli lidayambitsanso Google Content Initiative, kusinthira mwachangu ndikuwongolera zowonera zomwe zimapezeka kwa apaulendo pa intaneti.

Mu Q4 ya 2018, Discover Puerto Rico idayang'ana kwambiri pakupeza zovomerezeka ndi anthu ena kudzera pawailesi yakanema ndi olimbikitsa, kufalitsa uthenga waku Puerto Rico. Kupeza malo #1 pamndandanda wa New York Times "Malo 52 Oyenera Kupita", mwazinthu zina zodziwika bwino zomwe adalandira, zidathandizira chilumbachi kukhala chimodzi mwamalo otentha kwambiri kuyendera mu 2019. "Hamilton" ndi Tonight Show yomwe ili ndi gawo lapadera la Jimmy Fallon ku Puerto Rico, zophatikizidwa ndi kukankhana koopsa kuti Puerto Rico ndiye koyenera kopita ku Spring Break, zidathandizira kupititsa patsogolo.

Mwezi wathawu, Discover Puerto idakhazikitsa chizindikiritso chatsopano, kuphatikiza logo yatsopano, ndi tsamba losinthidwa, lokhala ndi zinthu zamphamvu zopangidwira kukopa alendo pamitundu yonse ya digito. Ndipo sabata yatha, bungweli lidayambitsa kampeni yatsopano yotchedwa "Kodi We Met yet?" Kampeni yatsopanoyi ikubweretsanso dziko la Puerto Rico padziko lonse lapansi ndipo imakopa chidwi kuchokera ku chikhalidwe ndi chilengedwe cha pachilumbachi - kuphatikizapo zitseko zake zodziwika bwino, kuchereza alendo ndi kulandiridwa kwa anthu ake, komanso malo ake monga gawo la United States lomwe limapezeka mosavuta. kum'mwera kwa dziko.

"Ndife okondwa kuwona momwe ntchito za DMO zikukhudzira anthu amdera lanu. Puerto Rico ili ndi mwayi wodabwitsa wokweza kukula kwake, padziko lonse lapansi, ndipo ichi ndi chiyambi chabe, "atero Leah Chandler, CMO wa Discover Puerto Rico.

Kupyolera mu kafukufuku, luso lamakono, mgwirizano ndi machitidwe abwino kwambiri otsatsa malonda, Discover Puerto Rico ikupitiriza kugwira ntchito ndi ogwira nawo ntchito m'makampani ndi atsogoleri omwe akupita kukalimbikitsa Puerto Rico ngati malo oyamba padziko lonse lapansi. Chilumbachi posachedwapa chinasankhidwa kukhala malo ochitirako msonkhano wa World Travel and Tourism Council (WTTC) Msonkhano Wapadziko Lonse wa 2020 - umboni winanso wosonyeza kuti ntchito zokopa alendo ku Puerto Rico zikuyenda bwino.

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