Magawo a Thomas Cooks alibe phindu pakali pano. Zikwizikwi za alendo odzawona ku Britain omwe akuyembekezera tchuthi chawo sakutsimikiza ngati akupita kulikonse. Lamlungu woyendetsa alendo ku Britain anali kuyesera kukweza chidaliro. Thomas Cook akufuna kuti makasitomala awo azikhala ndi chidaliro kuti ayenda monga momwe adasungidwira nyengo yachilimweyi, komanso a Thomas Cook akufuna kulimbikitsa chidaliro kwa omwe akuwathandiza kuti alipidwa ntchito.

Malingaliro omwe kampani yoyendamo amapeza ndi yoyipa kuposa momwe amayembekezera ndipo kuchuluka kwa ngongole yomwe idasungidwa kumachotsa ndalama zokwana mapaundi 738 miliyoni ($940 miliyoni) za oyendera komanso zida zandege, akutero Citi. Izi "zikutanthauza zero mtengo wamtengo wapatali," ofufuza motsogozedwa ndi James Ainley adalemba m'makalata, kudula masheya kuti agulitse.

Ndi chilengezo chochititsa chidwi cha kugulitsa kwa chimphona chachikulu choyenda ndi malonda a Thomas Cook kutsatira kutayika kwawo kwa $ 1.5 biliyoni kumabweretsa vuto la anthu oyendetsa maulendo munkhani. Sabata yatha banki ya Wall Street Citigroup idalangiza osunga ndalama kuti agulitse magawo mu kampani yoyendera. Chidaliro choti othandizira apaulendo atha kukhalabe ndi moyo m'zaka za DIY zosungitsa pa intaneti ndizochepa.

Kusavuta komanso kosavuta kufufuza, kusungitsa maulendo apandege ndi tchuthi pa intaneti, ndi okondedwa anu omwe akugwira nawo ntchito kunyumba, pa nthawi yabwino kwa inu nokha, ndizokopa kwambiri kwa ambiri aife.

Apita masiku omwe mumapanga ulendo nthawi yantchito, kupita kwa wothandizira paulendo wamsewu waukulu. Tinkadziwa kuti ndiyo njira yokhayo yosungitsira tchuthi m'masiku oipa akale. Kusungitsa malo pa intaneti ndiye kunali kodabwitsa komanso kosamveka komanso kopezeka pamakompyuta oyendetsedwa ndindege pogwiritsa ntchito ma code apadera ndi ogwira ntchito ophunzitsidwa bwino. Ambiri aife sitinkadziwa kuti tiyambire pati. Tsopano yatuluka ndi laputopu, mutakhala pabedi muzovala zanu, kapena pa seti ndi kapu ya tiyi ndipo ndizosavuta ngati 1-2-3.

Ena a m'banja langa ali ndi kampani yoyendera maulendo. Bizinesi sichinthu chomwe chinali kale. Anzanga amagwira ntchito m'ma DMC - sizomwe zinali kale.

Mtolankhani wodziwika bwino wa BBC polankhula pamwambo wamakampani oyendayenda, posachedwapa adachenjeza makampani opanga maulendo kuti ma brand akulu, odziwika bwino sakhalanso ndi chidaliro chomwe amakhala nacho kale. Ndithudi zimenezo nzoona. “Tikukhala m’vuto la kukhulupirirana,” mtolankhaniyo anachenjeza motero. Masiku ano m'malo momvera 'akatswiri' kapena 'mabungwe', tsopano timakhulupirira kwambiri malingaliro a anzathu, kapena anzathu pa Facebook.

Mtolankhani wa BBC adatinso, "Tikukhala m'nthawi yomwe malingaliro amamveka kwambiri kuposa zenizeni. Anthu tsopano amayamikira chifundo kuposa ukatswiri. Nonse muyenera kudziwa momwe izi zikutanthauza momwe mungalankhulire ndi makasitomala. ”

Chifukwa chake zikuwonekeratu kuti kugulitsa maulendo kwasintha kwambiri, monga momwe adaneneratu. Mantha anga pamodzi ndi ena ambiri ndikuti sitingathe ngati makampani, kuti tisinthe bwino izi ndikupempha kusintha kwakukulu kuti tipeze momwe tingalankhulire ndi anthu m'njira yoyenera kwa iwo. Pali ngozi pamakampani aliwonse omwe sasintha mwachangu kuti agwirizane ndi anthu atsopano. Kumbukirani Kodak.

Thomas Cook akuwoneka ngati kulephera kwaposachedwa, koma m'miyezi yapitayi ya 18, pakhala zolephera zambiri zamalonda kuposa kuyambira chiyambi cha zana. Mitundu yambiri yataya luso loyankhulana ndi msika. Sakudziwa momwe angagwirizanitse ndi makasitomala.

Banja langa likulankhula kale za kusiyanasiyana ndikusamukira kumadera ena okopa alendo ndi maulendo. Ndikuyembekeza kuti sikunachedwe.

ZOMWE MUNGACHITE PA NKHANIYI:

Kusavuta komanso kosavuta kufufuza, kusungitsa maulendo apandege ndi tchuthi pa intaneti, ndi okondedwa anu omwe akugwira nawo ntchito kunyumba, pa nthawi yabwino kwa inu nokha, ndizokopa kwambiri kwa ambiri aife.
My fear along with many others is that we will be unable as an industry, to successfully make these enormous changes and invoke huge paradigm shifts to work out how to speak to people in a way that’s relevant to them.
Now it's out with the laptop, sitting in bed in your pajamas, or on the settee with a cup of tea and it's as easy as 1-2-3.