Ntchito yatsopano yotsatsa a Holiday Inn yakhazikitsidwa

ChizindikiroInn_1560185795716-HR
ChizindikiroInn_1560185795716-HR
Avatar ya Dmytro Makarov
Written by Alireza

IHG Hotels & Resorts yalengeza kukhazikitsidwa kwa kampeni yapadziko lonse yotsatsa malonda amakampani awiri akulu kwambiri, Holiday Inn ndi Holiday Inn Express. Tili kumeneko, njira yatsopano yolumikizirana, imakondwerera nthawi yeniyeni yolumikizana ndi anthu komanso ntchito yomwe zithunzi ziwirizi zakhala zikugwirizanitsa anthu padziko lonse lapansi kwa zaka pafupifupi makumi asanu ndi awiri.

Tili komweko ku U.S. pa June 10, 2019, komanso padziko lonse lapansi chilimwechi. Kampeni ya madola mamiliyoni ambiri imayang'ana zomwe Holiday Inn ndi Holiday Inn Express nthawi zonse zimayika mwamphamvu pachimake - kulumikizana kwa anthu. Chiyambireni hotelo yoyamba kutsegulidwa ku Memphis mu 1952, Holiday Inn yatenga gawo lofunikira pakusonkhanitsa anthu kudzera paulendo.

Tsopano banja la mahotela pafupifupi 4,000 padziko lonse lapansi, mitunduyi imakhalabe yogwirizana ndi cholinga chawo choyambirira - kukhala malo omwe aliyense amalandiridwa, ndipo alendo amatha kuganizira kwambiri kugwiritsa ntchito nthawi yabwino ndi ena - kuthandiza kuti dziko lapansi likhale laling'ono. Cholowa ichi, kudalirika komanso kupezeka kulikonse ndizomwe zimayambitsa kukhazikitsidwa kwa Tilipo. Uthengawu ndi wapanthawi yake tsopano, popeza kuphatikizika ndi kufunikira kolumikizana pamlingo wamunthu ndizofunikira kwambiri pamalingaliro abwino komanso mgwirizano wapadziko lonse lapansi.

M'dziko lomwe ukadaulo ukukula kwambiri momwe anthu amalumikizirana, kukondwerera zochitika zenizeni, zomwe zili pamunthu ndizofunikira kwambiri kuposa kale. Kafukufuku wopangidwa ndi IHG ku U.S. anapeza:

  • M'miyezi 12 yapitayi, anthu ambiri aku America alankhulana pafupipafupi pakompyuta kuposa pamasom'pamaso, kuphatikiza:
    • 67 peresenti adachitapo ndi bwenzi lapamtima kudzera pamakina a digito
    • Anthu 59 pa 39 alionse amavomereza kuti amalankhulana kwambiri ndi achibale awo pogwiritsa ntchito zipangizo zamakono kusiyana ndi pamaso pa munthu (kuphatikizapo XNUMX peresenti ndi makolo kapena owalera)
  • 88 peresenti ya apaulendo amalonda amanena kuti angakonde kukhala ndi msonkhano payekha kusiyana ndi pafupifupi

Mitundu yodalirikayi imakhala ndi gawo lalikulu pakupangitsa kuti nthawi zamunthu zichitike. Ndi magulu a mahotela omwe amalandira alendo mamiliyoni ambiri pakhomo pawo, mahotela a Holiday Inn ndi Holiday Inn Express amapangitsa kuti maulendo azitha kupezeka mosavuta ndipo ali ndi mwayi wapadera wothandiza apaulendo kuthetsa kusiyana kwa digito ndikulumikizana ndi omwe amawafunikira kwambiri.

Claire Bennett, Global Marketing Officer wa IHG, anati: “Kukhala komweko kumafunika. Tikudziwa chifukwa chomwe anthu amayendera sichimangokhudza malo omwe; pafupifupi nthawizonse za anthu. Kuyenda kumabweretsa mabanja ndi abwenzi pafupi, kumapanga maubwenzi olimba pakati pa ogwira nawo ntchito ndikugwirizanitsa dziko lapansi.

"Kumahotela athu onse, timagawana nthawi zofunika kwambiri pamoyo wa alendo athu - kuyambira masiku akubadwa ndi maukwati kupita ku maulendo ofunikira abizinesi ndi zoyankhulana zantchito. Mbiri ndi cholowa cha mitundu iwiriyi makamaka zikutanthauza kuti takhalapo nthawi zonse, kotero alendo athu akhoza kukhala, nawonso. Kukhazikitsidwa kwa Tili kumeneko kumatikumbutsa zonse za kufunikira kwa maulendo a 'anthu'wa komanso momwe tingathandizire kuti izi zichitike m'malo ambiri, kwa anthu ambiri, nthawi zambiri.

Kuti musungitse kulumikizana kwanu kwanuko ku Holiday Inn kapena Holiday Inn Express, pitani ku HolidayInn.com kapena HIExpress.com.

Holiday Inn ndi Holiday Inn Express ndi mamembala a banja la IHG Hotels & Resorts lamitundu 17. Pokhala ndi mahotela 5,600 m'maiko 100, alendo ali ndi mndandanda wazinthu zomwe angasankhe, zomwe zimathandizidwa ndi pulogalamu yoyamba padziko lonse yokhulupirika kuhotelo, IHG Rewards Club.

Zambiri Za Kampeni:

  • Kupyolera mu mndandanda wa ma vignettes osiyanasiyana, malonda awiri a ngwazi amafufuza malingaliro osasefedwa omwe anthu amakumana nawo akakumananso ndi omwe amawakonda kwambiri, payekha komanso mwaukadaulo.
  • Kuphatikiza apo, Holiday Inn ndi Holiday Inn Express aliyense azitulutsa zotsatsa ziwiri za 30- ndi 15-sekondi zomwe zimayang'ana pa uthenga wamtundu umodzi.
  • Kuthandizira zotsatsa ndizolipira komanso kutsegulira kwapa media komwe kumawonetsa momwe mitundu iyi ingathandizire apaulendo #BeThereIRL (m'moyo weniweni) munthawi zofunika pamoyo.
  • Kampeni yazaka zambiri idzayambikanso pawailesi, digito ndi media media ku U.K. CanadaMexico, Chapakati ndi South America kenako chilimwechi.

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