Malingaliro Ogulitsa M'nthawi ya Mliri

February 6, 2021
by Dr. Peter E. Tarlow
7 min yowerengedwa
M'badwo wa Mliri: Zina mwazifukwa zomwe mafakitale aku Tourism alephera
Dr. Peter Tarlow, Purezidenti, WTN
Avatar ya Dr. Peter E. Tarlow
Written by Dr. Peter E. Tarlow

Ndi katemera wa COVID-19 womwe ukuchitika padziko lonse lapansi, kubwerera kwa maulendo ndi zokopa alendo zikuyandikira. Ndiye njira iti yomwe ingakhale njira yobweretsera alendo atakhala kuti akuchita zonse kwanthawi yayitali mdziko lapansi?

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  1. COVID-19 sizinangobweretsa matenda ndi imfa ku miyoyo ya anthu, komanso kuwonongeka kwa maulendo ndi zokopa alendo ndi zinthu zake.
  2. Momwe mungalimbikitsire apaulendo omwe azolowera kukhala m'malo oyera kuti abwerere komwe amapitako.
  3. Njira zopangira malingaliro ndi malingaliro kwa amalonda apaulendo komanso oyang'anira zokopa alendo.

Ngakhale kubwera kwa katemera komanso chiyembekezo chodzaza matenda, atsogoleri oyang'anira ntchito zokopa alendo akudziwa kuti miyezi ingapo ikubwerayi sikhala yophweka. M'madera ambiri, kwakhala mafunde achiwiri kapena achitatu, ndipo mayiko ena tsopano akulimbana ndi mitundu ina ya kachilomboka. Mpaka mliriwu utatha, tikufunika kuwonjezera luso lathu logulitsa malonda pazinthu zogwirika komanso pazinthu zomwe sizigwirika koma makamaka gawo laulendo komanso zokopa alendo. Chifukwa cha kusokonekera kwachuma kwa COVID-19 padziko lonse lapansi, momwe timagulitsira ndi kugulitsa zimatha kusiyanitsa pakati pa chaka chovomerezeka chobwezeretsa ndi chaka cholephera kubizinesi. Kuposa kale mabizinesi ambiri. nthawi iyi (kumpoto kwa hemisphere) yolumikizana masika itha kukumana ndi vuto lopanga-kapena-kupuma.

Kusakhazikika kwachuma kudadziwonetsera m'njira zambiri - misika yambiri yamasheya ikuyenda pang'onopang'ono, kuchuluka kwa ulova ndi vuto lalikulu, ndege sizinapezenso bwino, ndipo misonkho ikupezeka padziko lonse lapansi. Pulogalamu ya mafakitale oyenda komanso zokopa alendo ali ndi gawo lofunikira kwambiri lothandiza pakuwongolera chuma chakomweko komanso mayiko.

Pamapeto pake, Ma Tidbits Oyendera imapereka chidziwitso pakuchita malonda. Nthawi zonse ndibwino kukumbukira kuti kutsatsa sikutsatsa ndipo patadutsa nthawi yomwe kugula kuchokera m'masitolo kupita kumakompyuta, eni malo ogulitsa ndi oyang'anira ntchito zokopa alendo amayenera kugwira ntchito modabwitsa kuti apezenso makasitomala.

Kutsatsa kumangotengera kasitomala kapena kasitomala kuti abwere m'sitolo kapena malo azamalonda, ndipo kutsatsa malonda ndi zomwe zimachitika munthuyo atangoganiza zokalowa m'malo mwake. 

Chifukwa kugula kumachita mbali yofunika kwambiri pakukopa alendo, ndikofunikira kuti onse ogwira ntchito zokopa alendo adziwenso kena kake kokhudza kugulitsa ndikugwira ntchito ndi eni masitolo komanso ogulitsa. Ogwira ntchito zokopa alendo sangaiwale kuti ngati kugula ndi masewera akuluakulu okopa alendo ndipo ngati kugula kwachepetsedwa kugula pa intaneti, ndiye kuti ataya osati gawo lofunikira chabe lazopindulitsa zokopa alendo komanso ntchito yofunika yokopa alendo. 

Nthawi zambiri akatswiri azokopa alendo amawononga ndalama zambiri pakufufuza, zaluso, ndi ndalama kutsatsa komanso zochepa kwambiri momwe amapangira malonda awo kapena zomwe zimachitika mlendo akafika. N'chimodzimodzinso ndi akatswiri ophunzira zokopa alendo omwe amatha kutsindika zomwe sizingathandize anthu ogwira ntchito zokopa alendo nthawi zonse. Kuthandiza ndi njira zamalonda, Ma Tidbits Oyendera imapereka mfundo ndi malingaliro oyambira:

-Kumbukirani kuti mutha kugulitsa osati zinthu zokha, komanso malingaliro, ndi malingaliro. Ntchito zokopa alendo ndizokhudza malingaliro ndikupanga zokumbukira. Izi ziyenera kugulitsidwanso mosamala. Ziribe kanthu zomwe zokopa alendo zimachita, ziwonetseni m'malo osiyanasiyana ndi malingaliro kuti lingaliroli likhale losazindikira ndipo mlendoyo azikhala kwanuko kwanthawi yayitali.

Ziwonetsero -Design ndi zofuna za ogula mu malingaliro. Phatikizani pazowonetsa zanu zolemba ndi zidziwitso zomwe zili zothandiza m'malo mongokhala zokongola. Mwachitsanzo, ngati mukugulitsa bulosha lamuloli ndi: zosavuta ndizabwino. Mabuku ambiri okopa alendo amakhala ndi chidziwitso kotero kuti pamapeto pake palibe amene amawerenga chilichonse.

Pewani zosokoneza ndikukhazikitsa mitu. Zochuluka sizabwino konse! Ngati pali zambiri zowonetsedwa kapena zopereka zambiri malingaliro amasokonezeka nthawi zambiri. Sankhani mutu wankhani, pangani momveka bwino, ndipo lolani anthu kuti awone zomwe muli nazo osakokomeza malingaliro awo. Anthu ambiri amatha kuyang'ana pa chinthu chimodzi popanda zosokoneza koma mitu yambiri pamalo amodzi imapanga malingaliro amisala.

-Tengani nthawi kuti muziyang'ana malo anu abizinesi ndi ofesi yanu ngati mukugulitsa. Unikani momwe mwapangira malo anu, kukhala malo ogulitsira, ofesi ya alendo, zokopa kapena sukulu. Kodi chinthu choyamba chomwe kasitomala wanu kapena mlendo akuwona ndi chiyani? Kodi mwapanga zokongoletsa zamtundu wanji, ndipo zimakulitsa zomwe mukugulitsa? Kodi pakhomo panu pamadzaza kapena mwazizira kwambiri? Kodi dera lanu limanunkhiza? Kodi pali maluwa ochuluka kapena malo ake ndi odetsedwa? Musaiwale kufunikira kwa zimbudzi. Anthu amatha kugula m'malo omwe zimbudzi ndizoyera.

-Zilibe kanthu kuti mankhwala anu ndi ati, fufuzani njira zokopa m'maso. Nthawi zambiri zinthu zazikulu ndi zokongola zimakopa makasitomala kuwalola kuti ayang'ane malonda ozungulira. Chinsinsi cha malonda abwino ndi luso. Ngati malonda anu kapena malonda sanaperekedwe bwino, kasitomala amanyalanyaza. Tsatanetsatane ndi chisamaliro ndizofunikira. Kumbukirani kuti mfundo iyi imagwiranso ntchito osati pazinthu zogwirika monga sitolo komanso zinthu zosagwirika, zochitika ngakhale maphunziro.

-Kuunikira kuyenera kukwaniritsa cholinga chanu m'malo mongotsutsana nacho. Pali nthawi ya kuyatsa kwamtundu uliwonse. Ganizirani zomwe mukuyesera kukwaniritsa. Kodi cholinga chanu ndikupangitsa kuti malonda anu azitha kuwona mosavuta kapena mukufuna kukondana? Kuunikira kudzakhudza momwe makasitomala anu amadzionera kapena inu? Kodi makasitomala anu amafuna kuwona zomwe akugula, kapena angakonde njira yocheperako? Ganizirani momwe mungagwiritsire ntchito kuyatsa kuwongolera anthu m'malo osiyanasiyana m'sitolo, hotelo kapena malo omwe mumawakopa.

-Pangani mawonetseredwe anu a chilimwe konsekonse. Tikukhala m'dziko lazikhalidwe zosiyanasiyana. Khalani anzeru mokwanira kuzindikira zipembedzo zosiyanasiyana ndi tchuthi ndi mayiko. Ntchito zokopa alendo ndizokhudza kukondwerera kwa "ena," ndipo zimangofuna kuphatikizira m'malo mongopanga. Gwiritsani ntchito zowonetsera nyengo kuphatikiza magulu ambiri a anthu momwe zingathere komanso zida zophunzitsira komanso maphunziro. Pangani mawonedwe okhala ndi maholide angapo mu malingaliro. Mwachitsanzo, mutha kugwiritsa ntchito mutu wazachilengedwe kulimbikitsa matchuthi omwe nthawi zambiri samakhudzana ndi mutuwo. Zokongoletsa zomwe zimawonetsa wogula njira yolembera posonyeza zomwe akupanga zingapangitsenso mlendo kuti azingoganiza zongobwerera, komanso auzeni abwenzi komanso abale za komwe mumakhala.

-Konzani mawonedwe anu kuti muphatikize china kapena umunthu kwanuko kapena kwanuko. Mawonedwe apadera amakopa mwa iwo okha ndipo nthawi zambiri amawonjezera zomwe makasitomala amakumana nazo ndikuwona kuti mumamukonda. Yesetsani kuwonetsa pazowonetsa zanu kuti makasitomala / alendo anu ndiofunika kwa inu. Pangani mawonedwe anu mosamala. Zinthu zazikulu zokhala ndi mitundu yolemera zimakonda kukopa chidwi. Nthawi zonse yesetsani kulimbikitsa makasitomala anu. 

-Mukakonza zowonetsera mwasankha mitundu yanu mwanzeru ndikugwiritsa ntchito mitundu ndi mitundu yambiri! Mitundu yosangalatsa imatha kusunga chiwonetsero kapena kupanga kukumbukira. Ngakhale ma racks kapena mashelufu amabuku amatha kusinthidwa kukhala zokumana nazo zogwiritsa ntchito utoto wowoneka bwino. Gwiritsani ntchito mitundu kuti muwonetse mawonekedwe aliwonse. Sankhani mitundu yomwe imatsimikiziranso uthenga wanu. Chifukwa chake, ana asukulu amaphunzira bwino kwambiri utoto utawabweretsanso kuzinthu zanzeru, pomwe zipinda zogona ku hotelo zitha kugwiritsa ntchito mitundu yabata yolimbikitsa kugona. Kuwonjezera mitundu sikuyenera kukhalaokwera mtengo. Mwachitsanzo, pepala lokutira logwiritsidwa ntchito kushelufu limatha kusintha mawonekedwe onse owonekera.

-Osamangogulitsa zinazake komanso kuperekanso zina. Anthu amakonda kulandira china chake pachabe. Pangani nyumba zotseguka, khalani ndi zopereka ndikusintha kukhala m'malo anu azamalonda osangokhala kugula koma chochitika. Zikumbutso zimakhalanso ngati zotsatsa zaulere zomwe sizimangopanga kung'ung'udza pakamwa komanso zimalimbikitsa kulimbikitsa kubwereza.

- Lolani malonda azilankhula okha. Pali chinthu chonga ntchito yabwino ndipo palinso chinthu chambiri, kapena kupitirira ntchito. Mwachitsanzo, palibe amene amakonda woperekera zakudya amene nthawi zonse amasokoneza chakudya kuti afunse za izo. Lolani kuti munthu adziwe kuti mulipo koma osangoyang'ana pa makasitomala anu.

#kumanga

ZOMWE MUNGACHITE PA NKHANIYI:

  • No matter what the tourism product, display it in a variety of places and circumstances so that the idea sinks into the subconscious and the visitor remains in your locale for a longer period of time.
  • It is always a good idea to remember that merchandising is not marketing and after a period where shopping moved from stores to computers, store owners and tourism officials will have to work extraordinarily hard to regain clientele.
  • Tourism professionals dare not forget that if shopping is a major tourism sport and if shopping is reduced to buying online, then they have lost not only an important part of the tourism profits but also an important tourism activity.
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Avatar ya Dr. Peter E. Tarlow

Dr. Peter E. Tarlow

Dr. Peter E. Tarlow ndi wokamba nkhani wodziwika padziko lonse lapansi komanso katswiri wodziwa bwino za zotsatira za umbanda ndi uchigawenga pa ntchito zokopa alendo, zochitika ndi kayendetsedwe ka ngozi zokopa alendo, ndi zokopa alendo ndi chitukuko cha zachuma. Kuyambira 1990, Tarlow wakhala akuthandizira gulu lazokopa alendo pazinthu monga chitetezo ndi chitetezo paulendo, chitukuko cha zachuma, kutsatsa kwaluso, komanso malingaliro opanga.

Monga mlembi wodziwika bwino pankhani yachitetezo cha zokopa alendo, Tarlow ndi mlembi yemwe amathandizira m'mabuku angapo okhudzana ndi chitetezo cha zokopa alendo, ndipo amasindikiza zolemba zambiri zamaphunziro ndi zogwiritsa ntchito zokhudzana ndi chitetezo kuphatikiza zolemba zosindikizidwa mu The Futurist, Journal of Travel Research and Security Management. Zolemba zambiri za Tarlow zaukatswiri komanso zamaphunziro zili ndi nkhani monga: "zokopa alendo zakuda", malingaliro achigawenga, ndi chitukuko chachuma kudzera muzokopa alendo, chipembedzo ndi uchigawenga komanso zokopa alendo. Tarlow amalembanso ndikusindikiza kalata yodziwika bwino yoyendera alendo pa intaneti Tourism Tidbits yowerengedwa ndi masauzande ambiri azambiri komanso akatswiri oyendayenda padziko lonse lapansi m'mabaibulo ake a Chingerezi, Chisipanishi, ndi Chipwitikizi.

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