- Chizindikiro chatsopano cha pulogalamu chimayenera kuwonetsa bokosi la bulauni la Amazon lokhala ndi chidutswa cha tepi yokhota pamwamba pa chithunzi cha kumwetulira kwa kampaniyo.
- Chizindikiro chatsopano cha pulogalamuyo chinakhala chofanana kwambiri ndi masharubu a Hitler
- Amazon idasintha mwakachetechete mapangidwe a logo ya pulogalamu yake pambuyo pa mkangano wapa media
Mu Januware 2021, Amazon idatulutsa logo yatsopano ya pulogalamu yomwe imayenera kuwonetsa bokosi lakuda la Amazon ndi chidutswa cha tepi yokhotakhota pamwamba pa chithunzi chakumwetulira kwa kampaniyo. Koma izi sizinayende bwino ndi ogwiritsa ntchito ma social media.
Ogwiritsa ntchito ambiri ochezera a pa TV adanena kuti kuphatikiza kumwetulira ndi tepi kumatha kufanana ndi masharubu odziwika bwino a Hitler, ndipo chithunzi cha bokosi lokhala ndi tepi chimafanana kwambiri ndi wolamulira wankhanza wa Nazi Germany.
Amazon anasintha mwakachetechete kapangidwe ka logo ya pulogalamu yake, ndikusiya tepi yokhotakhota kuti ipange tepi yokulirapo yokhala ndi ngodya yopindika.
Sizikudziwika kuti Amazon idasintha liti chizindikirocho, koma ogwiritsa ntchito pazama TV adayamba kuwona kusinthako sabata yatha, pomwe ma TV ambiri adatseka lero.
Kampaniyo idanenanso kuti "nthawi zonse imayang'ana njira zatsopano zosangalatsira makasitomala athu," ndipo "inapanga chithunzi chatsopanocho kuti chikhale ndi chiyembekezo, chisangalalo, komanso chisangalalo makasitomala akayamba ulendo wawo wogula pafoni, monga momwe amachitira akawona. mabokosi athu pakhomo pawo."