Hilton 1, Hyatt 2, Marriott 5 okha pamalonda a COVID

Hilton 1, Hyatt 2, Marriott 5 okha pamalonda a COVID
Hilton 1, Hyatt 2, Marriott

Kodi maunyolo akulu amahotelo adapulumuka bwanji kugwa kwa COVID-19, zikafika pakusunga mtengo ndi mitengo yamasheya. Gawo la hotelo layimitsidwa m'chaka chathachi, zomwe zotsatira zake zikuwonekera ndi kutsika kwamtengo wapatali kwa pafupifupi mahotela onse 50 apamwamba kwambiri.

  1. Mtengo wonse wa mahotelo 50 apamwamba kwambiri padziko lonse lapansi watsika ndi 33% (US$22.8 biliyoni) pomwe gawoli likukambirana zakugwa kuchokera ku COVID-19 mliri.
  2. Hilton amasungabe dzina la hotelo yamtengo wapatali kwambiri padziko lonse lapansi, ngakhale akutsika mtengo ndi 30% mpaka US $ 7.6 biliyoni.
  3. Hyatt ndiye mtundu womwe ukukula mwachangu mu Top 10 ndi imodzi mwa mitundu iwiri yokha yomwe ingajambule kukula kwa mtengo mu 50 pamwamba, kukwera 4%.

Gawo la hotelo ndi lokhazikika. Pamene dziko likuyambanso kutsegulanso, tikuwona kale kusintha kwakukulu pakusungitsa malo ndi kuchuluka kwa anthu pagulu, kuwonetsa mphamvu zama brand ngakhale panali chipwirikiti cha chaka chatha.

Hilton ilinso mtundu wa hotelo wamtengo wapatali kwambiri padziko lonse lapansi, ngakhale kujambula kutsika kwa 30% kwa mtengo wamtengo wapatali kufika ku US $ 7.6 biliyoni. Ngakhale ndalama za Hilton zafika pachiwopsezo chachikulu kuyambira mliriwu udayamba, mtunduwo ukuwonetsa chidaliro munjira zake zakukulira, kulengeza zipinda zina 17,400 pamapaipi ake, zomwe zikubweretsa zipinda zatsopano zopitilira 400,000 zomwe zidakonzedwa - kukwezedwa kwa 8% chaka chatha. Hilton alinso ndi mbiri ya hotelo yamtengo wapatali kwambiri, yokhala ndi ma hotelo asanu ndi awiri omwe ali pamndandanda omwe amafika pamtengo wokwanira $13.8 biliyoni.

Mwotsutsa (kutsika ndi 60% mpaka US $ 2.4 biliyoni), yatsika mpaka 5th pawo pa 2nd, atataya oposa theka la mtengo wake wamtengo wapatali. Chaka chatha, ndalama zapadziko lonse lapansi zomwe zidapezeka pachipinda chilichonse zidatsika ndi 60% kuchokera mu 2019 ndipo kukhala padziko lonse lapansi kunali 36% yokha pachaka.

Hyatt fufuzani pa 2nd banga Hyatt (4% mpaka US $ 4.7 biliyoni). Ngakhale mliriwu wakhudza kwambiri magwiridwe ake, kukula kwa zipinda za Hyatt kwakhala kolimba, ndikutsegula mahotela 72 ndikulowa m'misika yatsopano 27. Kuphatikiza apo, mtunduwo ukupitilizabe kusaina zatsopano kuti zisungidwe, zomwe zikuyimira kukula kopitilira 40% kwa zipinda za hotelo zomwe zilipo mtsogolomo.

Taj ndiye amphamvu kwambiri pagawo

Kuphatikiza pa kuyeza mtengo wamtundu wonse, Brand Finance imawunikanso mphamvu yamtundu wamtundu, kutengera zinthu monga kugulitsa malonda, kudziwa kwamakasitomala, kukhutitsidwa kwa ogwira ntchito, komanso mbiri yamakampani. Malinga ndi mfundo izi, taj (mtengo wamtengo wapatali US$296 miliyoni) ndi hotelo yamphamvu kwambiri padziko lonse lapansi, yokhala ndi Brand Strength Index (BSI) ya 89.3 mwa 100 ndi mphamvu yamtundu wa AAA yofananira.

Wodziwika bwino chifukwa cha makasitomala apamwamba kwambiri padziko lonse lapansi, mahotela apamwamba kwambiri amapeza bwino kwambiri mu Global Brand Equity Monitor yathu kuti tiganizirepo, kuwadziwa bwino, kuyamikiridwa, komanso kutchuka makamaka pamsika waku India.  

Taj yakhazikitsa bwino dongosolo lake lazaka 5 - lomwe limayang'ana kwambiri kugulitsa zinthu zomwe sizili zofunika kwambiri, kukhala umwini wochepa komanso kuchepetsa kudalira malo apamwamba - kutsatiridwa ndi kukhazikitsidwa mwachangu kwa njira yake yatsopano ya R.E.S.ET 2020, yomwe imapereka njira yosinthira kuti ithandizire. mtunduwo uthana ndi vuto la mliriwu, wathandizira kuti mtunduwo ulowenso muudindo kwa nthawi yoyamba kuyambira 2016 mu 38.th banga.

Ngakhale booking.com kujambula kutayika kwa mtengo wa 19% mpaka US $ 8.3 biliyoni, yadutsa Airbnb (kutsika 67% mpaka US $ 3.4 biliyoni) ndi Gulu la Trip.com (kutsika ndi 38% kufika ku US $ 3.5 biliyoni) kuti akhale mtundu wamtengo wapatali kwambiri wapadziko lonse lapansi. Mtundu womwe ukutsika kwambiri chaka chino, Airbnb, idachepetsa gawo limodzi mwa magawo anayi a anthu ogwira ntchito chaka chatha, ndipo idakakamizika kuyambiranso njira zatsopano zomwe idakhazikitsidwa, kuphatikiza malo opumira komanso ndege.

Chigwa Chodala (kutsika ndi 37% kufika ku US $ 1.2 biliyoni) ndiye mtundu wamphamvu kwambiri m'gawoli, wokhala ndi BSI 84.1 mwa 100 komanso mphamvu yamtundu wa AAA-.

Olowa atatu atsopano pamndandanda

Pali atatu atsopano omwe alowa nawo chaka chino, AMC Theaters (mtengo wamtengo wapatali US $ 1.8 biliyoni) mu 7thPriceline (mtengo wamtengo wapatali US $ 1.5 biliyoni) mu 8thndipo Shenzhen Overseas Chinese Town (mtengo wamtengo wapatali ku US $ 1.3 biliyoni) mu 9th.

Makanema akulu kwambiri padziko lonse lapansi, AMC, avutikira pomwe malo owonera makanema adatsekedwa pomwe kutsekedwa kwapadziko lonse lapansi. Chizindikirocho chikuyembekeza kuti chuma chawo chidzasintha pamene makasitomala amayamba kubwerera pang'onopang'ono pawindo lalikulu ndipo ma blockbusters omwe adachedwa atulutsidwa. 

Otsatira atatuwa atulutsa mitundu itatu yapamadzi, yomwe yatsika paudindo chaka chino: Royal Caribbean International, Norwegian Cruise, ndi Carnival Cruise Lines.

Mahotela onse adakhalabe osinthika popereka Hotel Elite Benefits kwa mamembala.

Source: Brand Finance Leisure & Tourism 10 2021

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Avatar ya Juergen T Steinmetz

Wachinyamata T Steinmetz

Juergen Thomas Steinmetz wakhala akugwirabe ntchito zapaulendo komanso zokopa alendo kuyambira ali wachinyamata ku Germany (1977).
Iye adayambitsa eTurboNews mu 1999 ngati nkhani yoyamba yapaintaneti yantchito zapaulendo padziko lonse lapansi.

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