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Makampani oyendetsa maulendo aku US akuyenera kuthana ndi mipata yodalirika pakuwonekera pamitengo, chitetezo cha COVID-19

Makampani oyendetsa maulendo aku US akuyenera kuthana ndi mipata yodalirika pakuwonekera pamitengo, chitetezo cha COVID-19
Makampani oyendetsa maulendo aku US akuyenera kuthana ndi mipata yodalirika pakuwonekera pamitengo, chitetezo cha COVID-19
Written by Harry Johnson

Ku US, zinthu ziwiri zofunika kwambiri pakulimbikitsa kudalira ogula m'mabungwe azoyenda ndi omwe akuyenda maulendo, monga ndege, alibe 'zobisika' komanso 'zinthu zosinthika kwathunthu kapena zobwezeredwa'.

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  • Oyenda ambiri aku US omwe adatenga nawo gawo phunziroli ati makampani azoyenda achita bwino pokhazikitsa njira zaumoyo ndi chitetezo za COVID-19.
  • 35% yapaulendo aku US akuti pakadali pano amakhulupirira makampani oyenda kuti agwiritse ntchito zidziwitso zawo m'njira yoyenera.
  • Kafukufukuyu apezanso umboni woti kudalira kumakhudza mwachindunji zomwe amagula.

Malinga ndi kafukufuku watsopano wodziyimira pawokha, msika wamaulendo ungalimbikitse kuyambiranso kwa dziko lonse polimbana ndi mipata yakukhulupilira ogula pakuwonekera kwamitengo, njira zaumoyo za COVID-19, chinsinsi cha deta komanso kudalirika kwazidziwitso.

Mipata Inayi Yodalirika

  1. Mtengo Wosasintha

Kafukufuku wa oyenda 11,000 m'maiko 10, kuphatikiza 1,000 ku United States, adachitidwa ndi Edelman Data & Intelligence (DxI), kafukufuku ndi kulingalira kwa Edelman, yemwe adaphunzira kudalirika kwazaka zopitilira 20 kudzera mu Edelman Trust Barometer. Ku US, idawulula zinthu ziwiri zofunika kwambiri pakulimbikitsa kudalira ogula m'mabungwe oyendera ndi omwe akuyenda maulendo, monga ndege, alibe 'ndalama zobisika' (64%) komanso 'zogulitsa zosinthika kwathunthu kapena zobwezeredwa' (55%). Tsoka ilo, apaulendo ambiri pano akuwona kuti magwiridwe antchito m'mizinda yonseyi ndi osauka (67% ndi 61% motsatana). Oyenda aku US anali m'gulu lokhumudwitsidwa kwambiri padziko lapansi, pomwe panali kusiyana pakati pa 31 ndi 16 peresenti pakati pakufunika ndi magwiridwe antchito pamalingaliro awiriwa.

2. COVID-19 Zaumoyo & Chitetezo

Ambiri (52%) aulendo aku US omwe adatenga nawo gawo phunziroli adati makampani azoyenda achita bwino pokhazikitsa njira zaumoyo ndi chitetezo cha COVID-19. Kupitabe patsogolo, komabe, pafupifupi theka adati akufuna kulimbikitsidwanso momwe njira zina zikukhudzidwira, makamaka, kusefera kwamlengalenga, kutalikirana kwa anthu komanso kuyang'anira kukwera ndi kupanga mizere.

3. Zachinsinsi

Zachinsinsi cha data ndichinthu chinanso chofunikira kwambiri chomwe kafukufukuyu adachita. Ochepera ochepera anayi paulendo aku US (10%, poyerekeza ndi 35% padziko lonse lapansi) akuti pakadali pano amakhulupirira makampani apaulendo kuti azigwiritsa ntchito zidziwitso zawo m'njira yoyenera. Padziko lonse lapansi, izi zimawonekera makamaka pakati pa ana a Baby Boomers (40%) ndi a Gen Z (33%).

Pankhani yogwiritsa ntchito zidziwitso pakusintha zokumana nazo, apaulendo aku US ati ali omasuka kwambiri ndi makampani ogwiritsa ntchito zomwe adagawana nawo mwakukambirana kwa m'modzi ndi m'modzi (46%), machitidwe osungitsa zakale (44%) ndi ntchito zokhulupirika (44%). Sakhala omasuka, komabe, chidziwitso chikamapezeka mosalunjika, mwachitsanzo, kudzera pazanema (26%), zolembedwa pagulu monga ziwongola dzanja (31%) ndi kugula zakale, kusaka ndi kusungitsa malo ndi makampani ena (35%).

4. Kudalirika Kwazidziwitso

Malinga ndi kafukufukuyu, gwero lodalirika kwambiri lazokhudzana ndi maulendo lomwe apaulendo aku US amagwiritsa ntchito pofufuza zaulendo ndi omwe amadziwika kuti ali ndi zofuna zogwirizana: abwenzi ndi abale (73%), ndi gwero lodalirika lotsatira pawebusayiti kubwera kumbuyo kwambiri (46%). Mosiyana ndi izi, anthu osadalirika ndi omwe ali ndi chidwi chotsimikiza pakugulitsa, monga othandizira pazanema (23%) ndi otchuka (19%). Apanso, a Z Z adawululidwa kuti ndi osadalirika pafupifupi m'mbali zonse padziko lonse lapansi.

Nkhani yofananira yomwe idaseweredwa pofufuza kudalirika kwamitundu yosiyanasiyana yazokhudzana ndiulendo. Mavoti amakasitomala (52%) ndi ndemanga zamakasitomala zolembedwa (46%) ndi ena mwa odalirika pakati paulendo ku US. Komabe, chitsimikizo cha chipani chachitatu (34%), zithunzi za zinthu monga zipinda zama hotelo zoperekedwa ndi makampani oyenda (37%), ndi magawo ena achitatu monga nyenyezi zama hotelo (39%) adawululidwa kuti ndi osadalirika. 

Kulimbitsa Chuma

Kuphatikiza pakuzindikira mipata pakudalira, kafukufukuyu adavumbulutsanso umboni kuti kudalira kumakhudza mwachindunji machitidwe ogula. Chifukwa cha COVID-19, pafupifupi theka (49%) yaomwe aku US masiku ano, mwachitsanzo, adawonetsedwa kuti amayika patsogolo kukhulupirika pazinthu zina zonse posankha wogulitsa. Oyenda ambiri adatinso, kukhulupilira kulipo, adzaganiza zogula zinthu zingapo zoyenda (50%), kukweza phukusi lawo (40%) ndikugula zinthu zosafunikira monga ma kirediti kadi (29%).

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Ponena za wolemba

Harry Johnson

Harry Johnson wakhala mkonzi wa ntchito ya eTurboNews pafupifupi zaka 20. Amakhala ku Honolulu, Hawaii, ndipo kwawo ndi ku Europe. Amasangalala kulemba ndikulemba nkhani.