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Kulinganiza zotsatsa zokopa alendo ndi zosowa zachitetezo

M'badwo wa Mliri: Zina mwazifukwa zomwe mafakitale aku Tourism alephera
Dr. Peter Tarlow amagawana malingaliro ake pakuwongolera kutsatsa kwa alendo ndi zosowa zachitetezo

Chilimwe chatha, makampani opanga zokopa alendo sanangokhala ndi kusintha kwakukulu kwamalonda, koma adadzipeza okha ali pamavuto akulu kwambiri m'mbiri yawo.

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  1. Ngakhale chakumapeto kwa zaka khumi zapitazi, sizinali zachilendo kumva akuluakulu oyang'anira zokopa alendo akunena nkhawa zawo poopa kuti zochuluka, kapena zowoneka bwino, zachitetezo cha zokopa alendo zitha kuchititsa mantha alendo ndi kutsitsa phindu.
  2. Kenako COVID-19 idakwaniritsidwa, ndipo chitetezo chilichonse chimakhala chofunikira.
  3. Zaka makumi awiri mphambu zisanu ndi chimodzi zoyambirira za zaka khumi zapitazo zidasintha malingaliro onse am'mbuyomu. 

M'dziko loopsa kwambiri, alendo ndi alendo amafunsa kuti adziwe njira zachitetezo komanso zaumoyo, njira zachitetezo chawo, ndi omwe angatembenukire kwa iwo pakagwa tsoka.

Oyang'anira zokopa alendo amakono azindikira kuti pali kusintha kosintha komwe kukuchitika munsika zamaulendo ndikuti malingaliro akale sadzakhalaponso. Chifukwa boma lidayimitsa kangapo ndikufunika kugwira ntchito kunyumba, kukhala ndi malingaliro azamalonda zaka zochepa zapitazo ndi kowopsa ndipo kumatha kusiyanitsa kupulumuka kwa bizinesi ndi kulephera. 

Mabungwe ndi mabungwe omwe akuchita nawo ntchito zapaulendo komanso zokopa alendo omwe amakumbatira ndikutsindika chitetezo adzakhala ndi mwayi wopulumuka ndipo izi zikuphatikizira magawo ena a mafakitole, monga mapaki, omwe amalumikizidwa ndi boma. Malo omwe amapereka chitetezo chabwino chosakanikirana ndi makasitomala abwino amakhala ndi mwayi wopirira komanso kupulumuka. Ngakhale palibe amene angateteze kotheratu, komanso sitikudziwa zovuta zomwe zikubwera, maluso omwe apezeka pansipa atha kukuthandizani kuti muchepetseko ndikuchira mwachangu. Amatha kukuthandizani kugwiritsa ntchito chitetezo, chitetezo, ndi thanzi ngati zida zotsatsira. Chofunikira ndikuyamba ndi kuchita bwino kokhako ndikugwiritsa ntchito zomwe zapambana kuti mulimbikitse.

•             Chitetezo ndi chitetezo, komanso thanzi la anthu atha kukhala ndi tanthauzo losiyana kwa akatswiri komanso m'boma la US, koma mdziko lamaulendo ndizofanana. Pambuyo-Covid Nthawi ndikofunikira kuti tizindikire kuti madzi owopsa, kusowa kwaukhondo, ndi kuwomberana ndi mfuti kuli ndi zotsatira zofananira: kuwonongeka kwa bizinesi yanu yokopa alendo. Ndikofunikira kuti makampani azoyenda komanso zokopa alendo amvetsetse mgwirizano womwe ulipo pakati pa kasamalidwe ka zoopsa ndi chitetezo. Iwo ndi mbali ziwiri za ndalama imodzi. Malo omwe amalandiridwa zoipa zambiri, mwachilungamo kapena mopanda chilungamo, adzafunika kugwira ntchito kuti asinthe malingaliro ngati akuyembekeza kupulumuka.

•             Kukongoletsa ndi chitetezo zimayendera limodzi. Chilengedwe chikakhala chotetezeka, mlendo amadzimva kuti ndi wotetezeka. Ogwira ntchito zachitetezo cha zokopa alendo amadziwa kuti chitetezo chabwino chimayamba ndi a lingaliro la chitetezo. Mwa kuyeretsa misewu yanu, kubzala maluwa, mitengo ndi minda yaying'ono mozungulira mzinda wanu, sikuti mukuchepetsa mwayi woti umbanda ungachitike komanso mukukulitsa chidwi cha alendo kuti azicheza mderalo. Onetsetsani kuti mukakhazikitsa malo kuti muchite malinga ndi mfundo za CPTED (kupewa milandu kudzera pakupanga zachilengedwe).

•             Samalani ndi omwe mwasankha kuyitanitsa mdera lanu kuti mudzapereke upangiri. Akatswiri azachitetezo cha zokopa alendo ayenera kudziwa zonse zokopa alendo komanso chitetezo. Pali mayunivesite ambiri omwe amaphunzitsa maphunziro azokopa alendo koma owerengeka ndi omwe amamvetsetsa ubale womwe ulipo pakati pa zotsimikizira zokopa alendo ndi zokopa alendo. Pemphani anthu omwe angathandize gulu osati kungothetsa mavuto koma kulimbikitsa masomphenya. Chitetezo cha alendo chikhoza kungokhala chida chotsatsira ngati ndi gawo limodzi lamalingaliro am'mudzimo. Izi zikutanthauza kuti masomphenyawo ayenera kuvomerezedwa ndi zokopa zakomweko, andale, madipatimenti apolisi, oyankha koyamba, oyang'anira mahotela, eni malo odyera, komanso oyang'anira zokopa alendo. 

•             Osapanga malingaliro abodza achitetezo, chitetezo pankhani yazaumoyo wa alendo. Osalonjeza zomwe sungakwaniritse. Masoka otsatsa malonda amachitika pomwe zenizeni sizikugwirizana ndi ziyembekezo. Phunzitsani ndikukonzekeretsa dera lanu kuti likhale lotetezeka. Chitetezo chabwino sichinthu chokhudza masikiti a gasi, koma lingaliro losavuta. Onetsetsani kuti zikwangwani zanu ndi zolondola, onaninso momwe magalimoto akuyendera, ndikupatsanso zambiri zaposachedwa pa zokopa alendo ndi manambala azadzidzidzi.

•             Limbikitsani mgwirizano ndi apolisi am'deralo ndi madipatimenti ozimitsa moto, opereka chithandizo choyamba, ogwira ntchito zachipatala ndi zipatala. Onetsetsani kuti oyankha anu oyamba, onse pagulu komanso phindu akudziwa kufunikira kwakutetezedwa kwa zokopa alendo ndikofunika pantchito zokopa alendo. Mwachitsanzo, apolisi ambiri sanaphunzitsidwepo zachitetezo cha zokopa alendo. Ndikofunikira kuti munthu azigwira ntchito ndi apolisi akomweko, achitetezo apadera, magulu a ambulansi, ndi magulu othandizira oyamba omwe angathe "kumasulira" pakati pa zokopa alendo ndi chitetezo. Oyang'anira ntchito zokopa alendo ambiri sazindikira kuti apolisi ndi maofesi azamoto amatsatira malamulo okhwima ku Weberian. Ngati oyang'anira dipatimenti yanu ya apolisi sagwirizana ndi mfundo zachitetezo cha zokopa alendo komanso kuphunzitsidwa kwa oyang'anira, ndiye kuti pali mwayi wochepa wogwirizana ndi apolisi. Thandizani mfumu yanu kumvetsetsa kuti chitetezo cha zokopa alendo ndi bizinesi yabwino osati kwa anthu okhawo komanso ku dipatimenti yake. Mwachitsanzo, madipatimenti ambiri apolisi amakhulupirirabe kuti ntchito yawo ndikupeza ndalama mdera lawo kudzera pakupereka matikiti apamsewu. Uzani boma lanu mumzinda kuti liperekere ku dipatimenti yanu ya apolisi kuti mfundozi sizachikale zokha koma ndizopanda pake.

•             Perekani masemina kwa omwe akukhala nawo pazachitetezo komanso zachitetezo. Madipatimenti oyankha oyamba adzakhala ofunitsitsa kuthandiza zachitetezo cha zokopa alendo ngati nawonso awona maubwino ake. Awonetseni momwe phindu kuchokera ku zokopa alendo lingathandizire kugula zida zatsopano, kupeza ndalama zatsopano kapena kuthandiza bajeti yawo.

•             Limbikitsani akatswiri ogwira ntchito zachitetezo cha zokopa alendo komanso ogwira nawo ntchito zachitetezo kuti akakhale nawo pamisonkhano yapa zokopa alendo yapamtunda komanso yapadziko lonse lapansi. Msonkhano wakale kwambiri komanso wodziwika bwino wachitetezo cha zokopa alendo umachitika chaka chilichonse ku Las Vegas. Pakadali pano misonkhano yambiriyi ikukhalanso ndi moyo patatha chaka chimodzi kulibe chifukwa cha mliriwu. CVB yayikulu iliyonse iyenera kukhala ndi nthumwi pamsonkhano wachitetezo cha zokopa alendo limodzi ndi m'modzi m'modzi wa bungwe loyang'anira zamalamulo.

•             Dziwani zomwe zili zosatetezeka mdera lanu ndipo gwirani ntchito ndi maboma akwanuko kukonza izi. Kodi eyapoti yakwanuko ndiyotetezeka bwanji? Kodi anthu ogwira ntchito ku hotelo ndi malo odyera amafufuzidwa? Kodi timayang'ana kangati kuti tipeze malamulo atsopano azaumoyo? Kodi oyendetsa taxi amayendetsa kangati kapena samachotsa magalimoto awo? Kodi makampani opanga maulendo amapatsa makasitomala awo zomwe amawalonjeza? Kodi kangati manambala a kirediti kadi amabedwa ngati gawo la zachinyengo zabodza? Ndi mavuto ati otetezedwa ndi cyber omwe alipo kapena omwe angakhalepo?

•             Dziwani yemwe akuphunzira kuyunivesite yakwanuko, makamaka pamaphunziro aukadaulo ndipo ndani akugwiritsa ntchito maphunziro ake ngati maziko azondi. Ophunzira aku University amachita mogwirizana ndi chikhalidwe chawo ngati kuti achezera kwakanthawi. Amayunivesite ambiri amakhala ndi ophunzira ochokera kumayiko ena, omwe sadziwa zambiri za iwo. Kodi ophunzira aku yunivesite amakhala abwino kapena olakwika m'dera lanu? Kodi ophunzira akunja amapezeka kungophunzira zamaphunziro kapena alinso pamisonkhano yobisa? Ogwira ntchito zaukadaulo akuyenera kukhala akugwira ntchito ndi oyang'anira mayunivesite komanso akatswiri achitetezo kuti asapitirire malamulo, komanso kuti akhale ndi lingaliro labwino kuti ndi ndani mdera lawo komanso pazifukwa ziti.

#kumanga

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Ponena za wolemba

Dr. Peter E. Tarlow

Dr. Peter E. Tarlow ndi wokamba nkhani wodziwika padziko lonse lapansi komanso katswiri wodziwa zaumbanda ndi uchigawenga pamakampani opanga zokopa alendo, zochitika pamayendedwe ndikuwongolera ngozi, komanso zokopa alendo ndi chitukuko chachuma. Kuyambira 1990, Tarlow wakhala akuthandiza anthu okopa alendo ndi zovuta monga kuyenda ndi chitetezo, chitukuko cha zachuma, kutsatsa kwanzeru, ndi malingaliro opanga.

Monga wolemba wodziwika pantchito zachitetezo cha zokopa alendo, Tarlow ndi wolemba nawo mabuku angapo okhudzana ndi chitetezo cha zokopa alendo, ndipo amasindikiza zolemba zambiri zamaphunziro ndi kugwiritsa ntchito pazokhudza chitetezo kuphatikiza zolemba zomwe zidafalitsidwa mu The Futurist, Journal of Travel Research ndi Management kasamalidwe. Zolemba zambiri za akatswiri ndi zamaphunziro a Tarlow zimaphatikizaponso zolemba pamitu monga: "zokopa zakuda", malingaliro achigawenga, komanso chitukuko cha zachuma kudzera pa zokopa alendo, zachipembedzo komanso zauchifwamba komanso zokopa alendo. Tarlow amalembanso ndikufalitsa nkhani yodziwika bwino yapaulendo yapaulendo ya Tourism Tidbits yowerengedwa ndi akatswiri zikwizikwi ndi maulendo apaulendo padziko lonse lapansi m'zinenero zawo za Chingerezi, Chisipanishi, ndi Chipwitikizi.

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