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Imwani Vinyo Wambiri. Thandizani Kukulitsa Chuma Padziko Lonse Lapansi

Imwani vinyo wambiri

Chaka chinali 2020, ndipo ine, mwa ena, ndidawononga US $ 326.6 biliyoni kugulitsa vinyo. Chifukwa cha mliriwu, ife omwe timamwa vinyo timapeza chilimbikitso pomwa vinyo wambiri, kukankhira ndalama ku US $ 434.6 biliyoni pofika 2027, kuyimira kuchuluka kwa 4.3% pakati pa 2020-2027.

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  1. US ikuyimira msika wamphesa wokwana $ 88 biliyoni (2020) pomwe China (chuma chachiwiri padziko lonse lapansi) ikuyembekezeka kufikira US $ 93.5 biliyoni pofika 2027.
  2. Japan ndi Canada akuyembekezeka kukula pa 1.3 peresenti ndi 3.1 peresenti motsatana pakati pa 2020-2027.
  3. Germany ikuyenera kukula pafupifupi 2.2% panthawiyi.

Vinyo wa zipatso (ie, Sauternes / France; Tokaji Aszú / Hungary; Muscat / Italy) ndi gulu lomwe likukula ku USA, Canada, Japan, China ndi Europe ndipo akuyembekezeka kukula 2.8 peresenti. Msika wam'derali ukuyimira kukula kwa US $ 43 biliyoni (2020) ndipo utha kukula mpaka US $ 53 biliyoni pofika kumapeto kwa 2027 (businesswire.com).

Ngakhale ma winery ena amayenera kutseka chifukwa cha mliriwu, pafupifupi gawo limodzi mwa magawo atatu aliwonse amakhala ndi malonda abwino kuposa chaka chatha. Opanga zazikuluzikulu adalimbikitsana ndikuwonjezera luso lawo loti apange vinyo m'mabotolo, m'mashelufu, komanso m'manja mwa ogula.

Tikuphunzirapo

Zovuta zakugulitsa ndi kugawa zinali zochulukirapo: Opanga oyambira komanso apamwamba sanakhalenso ndi malo odyera komanso malo odyera m'mahotelo, zipinda zolawa zinali zotsekedwa, ndipo opanga zazikulu anali ochepa pantchito kuti azitsogolera kugolosale ndi malo ogulitsa mankhwala. Gombe lakumadzulo lidakumana ndi moto womwe udayambira ku California ndikufalikira kudera lakumwera kwa Oregon kuwononga matani mazana mazana a mphesa m'maiko amenewa.

Nkhani zoyipazi zidakwaniritsidwa ndi uthenga wabwino ndi ogulitsa mabanja ambiri omwe amalemba malonda aku intaneti akuwonjezeka kuchokera pansi pa 1% ya malonda mpaka kupitirira 10 peresenti ya malonda onse. Ma wineries omwe anali ndi ubale wabwino ndi makasitomala anali kuyitanidwa kuti agulitse malonda ndi mafoni kukhala chinthu chofunikira kwambiri popezera ndalama pafupifupi usiku umodzi ndi kugulitsa makanema adijito m'malo mwa zokumana nazo zambiri.

Nkhani zopitilira mafakitale sizinathe. Gulu lolimbana ndi mowa lidapitilira, ogula achinyamata okonda zaumoyo Anapitiliza kukhala pambali, ndipo kusowa kwa ndalama zogulitsa zama digito kumafunikira chidwi. Palinso nkhawa zakukwera mitengo kwa zinthu zowuma, kuchepa kwa zinthu kudutsa, kukweza mitengo ndi nthawi yobweretsera mabotolo agalasi, mabokosi amitengo, mabokosi ndi ma pallet.

Ogulitsa ena akupempha makasitomala kuti asinthe matabwa kupita pamakatoni; komabe, pali kukakamizidwa pamapepala ndi makatoni zikafika masiku omaliza ndi mitengo. Nthawi zina, zopangira zawonjezeka ndi 50 peresenti. Opanga magalasi adachepetsa kuthamanga kwa zinthu mu 2020, ndipo sakuyembekezera kuti adzachira nthawi ina iliyonse posachedwa. Ndi ma boomer opuma pantchito chifukwa cha Covid, kufunika kofunsa anyamata ndi atsikana kuti azigwiritsa ntchito vinyo kwakhala kovuta. 

Crystal Ball Kuyang'ana

Pali tsogolo lowala pamakampani opanga vinyo, komabe, zowona pamsika wama morphing ziyenera kuthandizidwa. Kuyambira 2020 kupita mtsogolo, anthu ambiri azikhala akugwira ntchito kunyumba, ogula akusamukira kumidzi ndipo izi zomwe zikukula zikutanthawuza kuti kugula pa intaneti kumachotsera ogula njira zina zomwe zilipo kale. Kugulitsa malo odyera kudzabwerera chifukwa zoletsa zimayamba kukhala zopanikiza pomwe anthu am'malo odyera; komabe, kudikira kubweranso kwa alendo kudzatenga chipiriro. Malo odyera atha kukonzanso ntchito, akuchoka pamachitidwe okhala ndi anthu onse kupita ku njira zatsopano zopezera ndalama makamaka zoperekera kunyumba ndi mitundu ya curbside to-go; Komabe, mitundu iyi siyikulimbikitsa kugulitsa mowa zomwe zimapangitsa kuti malo odyera ambiri achepetse zopangira vinyo ndikuwongolera zopereka.

odyera

Malo odyera ang'onoang'ono odziyimira pawokha ndi omwe anavutika kwambiri ndipo akhala akugulitsidwa kwambiri kwa vinyo wopangidwa ndi ma wineries ang'onoang'ono. Malo odyera opambana anali kuyendetsa pagalimoto, phukusi la curbside ndi / kapena kuyitanitsa kochokera ku pulogalamu ndi kutumiza kunyumba (mwachitsanzo, pizzerias, delis, magalimoto am'galimoto, chakudya chofulumira komanso malo ogulitsira khofi). Mitengo yayikulu kwambiri yotsekera malo odyera idali m'maiko okhala ndi mitengo yayikulu m'matawuni (California, Nevada, Hawaii) ndipo malinga ndi Yelp, 61% yamalo otsekera odyera adzakhala okhazikika; komabe, ndalama zatsopano zikuyenera kubwera kuchokera kwa amalonda omwe ayamba kuyambitsa ndipo, pazaka 4-5, pang'onopang'ono amasintha zinthu zambiri zotsekedwa.

Pali chiyembekezo kuti maboma amzindawu apitiliza kuloleza kutsekeka kwa misewu / malo owonjezera podyera panja ngakhale kafukufuku wa Mintel adazindikira (Seputembara 2020) kuti pafupifupi 60% ya omwe amadya samakhala bwino panja. Pofuna kulimbikitsa malo odyera m'nyumba, malo odyera awonongera ndalama zambiri kukhazikitsa makina oyeretsera mpweya. Kaya makina apamwamba azosefera amalimbikitsa wodyerayo kuti abwererenso pakudya masaya ndi jowl sichidziwikiratu. Pakadali pano, makampaniwa amaganizira kwambiri zakudya, kupita, ntchito yolowera, komanso njira yokhotakhota.

Ulendo Wamalonda

Oyenda mabizinesi akhala malo opindulitsa kwambiri m'mahotelo, ndege ndi malo odyera m'mizinda yayikulu ndipo kugulitsa vinyo m'magawo awa mwina sikuwona kukula popanda msikawu. M'nthawi yakukonzekera zaka 2+, maulendo amabizinesi atha kukhala ochepera komanso ocheperako ndi zochitika zazikulu zamalonda zikubwera mtsogolo.

Mtengo wa Ntchito

Malinga ndi Nielsen, amawononga $ 1.02 pa mowa wokwanira ma ouniki 12, $ 0.88 $ 1.45 ounce yotumiza mizimu ndi $ 1.51 pakuthira vinyo wokwana ma ola asanu. Izi zikutanthawuza kuti vinyo ndiwotsika mtengo ndi 5% ndipo amafotokozera chifukwa chake mtengo wotsika pakutumikirako ndi gawo lomveka bwino la nkhani yopambana ya mizimu. Ndikudya kocheperako komanso / kapena kocheperako komanso malo ogulitsira otanganidwa, ndikuwonjezekanso, ndikuti mndandanda wazakumwa zakumwa zoledzeretsa nawonso azichepetsedwa ndikusavuta.

Kuyika Kwina

Kukula kwa mabotolo mamililita 750 kwatsika limodzi ndi matumba ang'onoang'ono kuphatikiza mabotolo 375-milliliter, Tetra Packs, zitini ndi mabotolo a 500 milliliter. Makulidwe ang'onoang'ono anali kukulira kutchuka pre-covid ndipo atha kuyamba kuvomereza kupita mtsogolo.

Ngati botolo la mamililita 750 silitchuka - chikukula ndi chiyani? Mitundu yayikulu - chilichonse mgulu la 1.5-lita makamaka gulu la 2 kapena 3-lita lomwe likugwira chikwama choyambirira mu bokosi lomwe lili ndi kukula kwa 50+ peresenti.

Kusewera kwamtengo kumayang'ana pakuchepetsa ndalama zolongedza. Pamene ma boomers apuma pantchito, aphatikizana ndi zaka zikwizikwi ngati ogula ndalama ndikusintha momwe amagwiritsira ntchito; komabe, ndizovuta kumwa vinyo wabwino ndikusinthana ndi zochepa ... ndi phukusi la 3-lita loyambirira lomwe limakwaniritsa chosowachi. Ogulitsa achichepere omwe ali osamala amatha kupeza bokosi la 3-lita yoyamba kugula bwino komanso kuti banja laling'ono likhale pakhomo nkhomaliro ndi chakudya chamadzulo, bokosi loyambira lingakhale yankho lolondola.

Zosiyanasiyana

Chardonnay ikupitilizabe kukhala mitundu yotchuka kwambiri; komabe, kukula kwake kukupitilizabe kutsika 2.7; merlot akuwonetsa kutsika koipitsitsa - pafupifupi 10%. Chimake chimatuluka ndikukula pang'onopang'ono pang'ono pansi pa ziro.

Kuphatikiza kofiira kunabwereranso mu 2020 pambuyo poti kutsika kwa 2019 ndikuwonetsa kukula kwa 3.9 peresenti. Zakudya zotsekemera, zapadera zimawonetsa kukula kwakukulu makamaka ndi vinyo wopangidwa ndi agave (vinyo wopangidwa kuchokera ku agave wabuluu wofukiza; wolimbitsidwa ndikuphatikiza ndi blanco tequila) yomwe imasokoneza mitundu yamavinyo / mizimu ndikusewera kutchuka kwa tequila ndi margaritas akuwonetsa kukula kwa 100%. Vinyo wa Agave amamwa mowa pang'ono kuposa tequila ndipo amasewera kwa ogula okonda zaumoyo kufunafuna ma calories ochepa. Chogulitsiracho chimakopanso ogula aku Spain omwe azolowera malonda omwe agulitsidwa ku Mexico. Kupitilizabe kutchuka ndi prosecco, sangria ndi sauvignon blanc.

Magawo Amsika

Ma boomers aana (70% ya ndalama zomwe zitha kutayidwa komanso 50+ peresenti yachuma ku US) akupitilizabe kugulitsa vinyo. Pakadali pano gawo limodzi lokha limasiyanitsa kumwa kwawo kuchokera ku Gen X (wobadwa koyambirira-mpaka pakati pa 1960 mpaka kumapeto kwa ma 1970 mpaka ma 1980 oyambilira) kotero sangatchulidwe ngati gulu lalikulu. Millennials (wobadwa pakati pa 1981 ndi 1996) ndiye mwayi waukulu kwambiri pakukula kwa makampani aku US aku America omwe angoyamba kumene kuchita chidwi ndi gulu la vinyo. Ili ndiye gulu lomwe liyenera kusangalala ndi vinyo kuti makampani awone kuchuluka kulikonse komwe kukukula mzaka 20 kuyambira 1994 mpaka 2014.

Zaka zikwizikwi sizikugwira ntchito m'gulu la vinyo wabwino ngakhale ali olimba pogula zinthu zapamwamba; pafupifupi 20% ya gululi amamwa vinyo ngakhale 33% amagula zinthu zapamwamba. Kafukufuku akuwonetsa kuti zaka zikwizikwi zikuchedwa kudumphira mumalo ogulitsira vinyo woyamba chifukwa chakumwa koyambirira kwa mowa wamatsenga ndi mizimu, mafunso okhudzana ndiumoyo okhudzana ndi kumwa mowa ndikuchedwa kukhazikitsa ntchito, mabanja ndi chuma poyerekeza ndi mibadwo yakale.

Makampani opanga vinyo ayenera kuzindikira kuti ogula achichepere amafuna zambiri kuchokera kuzinthu zomwe amathandizira. Ngakhale anthu omwe akufuna kupeza ma boomers akuyenera kuwonetsa chuma chawo ndi kupambana kwawo, zaka zikwizikwi zimakonda kudziwitsidwa za dothi, masiku okolola, pH, wopanga winem ndi kuchuluka kwa vinyo - kuti athe kumveka bwino pakati pa anzawo komanso anzawo popanda kuwatenga ngati "chiwonetsero kuchoka. ”

Minda yamphesa yomwe ikufuna kutenga gawo lamsika laling'ono liyenera kuyika malonda awo pazinthu monga chilungamo cha anthu, chilungamo ndi kusiyanasiyana, kubwezeretsanso madzi, kupewa kugwiritsa ntchito glyphosate, kupeza LEED Certification, pogwiritsa ntchito njira zaulimi za biodynamic ndi organic. Pakadali pano, pafupifupi palibe chilichonse mwazimenezi chimapezeka pakugulitsa, kulumikizana ndi anthu kapena kampeni yakutsatsa kapena patsamba lapa winery.

Zoposa Terroir

Zaka khumi zikubwerazi, makampani opanga vinyo adzawonongeka. Padzakhala kukula kopitilira ndi ogula aku China kuphatikiza ma winery atsopano (mwachitsanzo, Silver Heights Vineyard / Ningxia Hui Autonomous Region; Grace Vineyard / Shanxi Provence; Chateau Changyu AFIP Global / Miyun District, Beijing), ndikuwonjezeka kwa kugwiritsidwa ntchito.

Kusintha kwanyengo ndikulandila ukadaulo kwa olima, opanga winayo komanso ogulitsa adzakhudza momwe timagulira ndi kumwa vinyo. Kusintha kwanyengo kumapangitsa zigawo zatsopano za vinyo m'malo omwe kale amawoneka kuti ndiosayenera kupanga vinyo. Sweden, Norway ndi Netherlands ayamba kupanga vinyo wapadziko lonse lapansi chifukwa cha kutentha kwanyengo.

Malinga ndiukadaulo, ma drones ndi maloboti adzawonjezera kupezeka kwawo m'munda wamphesa. Tekinoloje yatsopanoyi ikukula pakukula ndikumverera pansi komwe kumabweretsa patsogolo pakusamalira nthaka ndikuthandizira olima mphesa kudziwa nthawi yabwino kuthirira mipesa. Ndege zoyendetsa ndege zikuyang'ana ngati pali matenda ndi chilala ndi maloboti, okhala ndi manja onga lumo akuyendetsa munda wamphesawo kudulira mipesa.

Opanga winayo ochulukirachulukira akuyamba njira zaulimi zokhazikika pomwe ena amagwiritsa ntchito mphamvu zamagetsi m'minda yopangira ma win ndi ena omwe akusintha makina osakira posaka mayankho ena azachilengedwe omwe angachepetse kutsika konse kwa kaboni.

Womwa vinyo akakhala wadziko lonse lapansi, sasamala za maina kapena kuwira kapena zina zomwe zimasiyanitsa vinyo. Akuyang'ana ma vinyo osavuta kufikako omwe amakoma. Nthawi zambiri, zopangira vinyo zikufanana ndi zopangidwa m'misika yayikulu ndipo izi zikutanthauza kuti zolemba za vinyo zizikhala zosangalatsa, zatsopano komanso zofunikira.

Pofuna kuthana ndi vuto lachinyengo cha vinyo, ukadaulo ukupanga njira yotsimikizira ndi blockchain. Ukadaulo wa blockchain ndi bukhu logawidwa mwalamulo, logawidwa lomwe limalemba za chiyambi cha zinthu zama digito zomwe zimakhala zosasunthika komanso zosasunthika, kuzipanga kukhala zangwiro ngati njira yotsimikizira botolo losavomerezeka la vinyo wabwino (mwachitsanzo, Chai Wine Vault).

"Ndipatseni vinyo wambiri kapena mundisiye." - Rumi

© Dr. Elinor Garely. Nkhani yakulemba, kuphatikiza zithunzi, sizingatengeredwe popanda chilolezo cholemba kuchokera kwa wolemba.

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Ponena za wolemba

Dr. Elinor Garely - wapadera kwa eTN komanso mkonzi wamkulu, vinyo.travel

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