- Kanema woyamba kupangidwa mkati mwa UN General Assembly.
- Bungwe la United Nations Development Programme (UNDP) likubweretsa dinosaur wankhanza, wolankhula ku likulu la United Nations kuti akalimbikitse atsogoleri apadziko lonse lapansi kuchitapo kanthu kwanyengo,
- Mufilimu yayifupi yomwe yakhazikitsidwa lero ngati maziko a kampeni yatsopano ya bungweli ya 'Osasankha Kutha'.
“Tinakhala ndi asteroid,” akuchenjeza motero dinosaur, ponena za nthanthi yotchuka yolongosola kutha kwa madinosaur zaka 70 miliyoni zapitazo. “Chowiringula chako nchiyani?”
Kanemayu woyamba kupangidwa mkati mwa UN General Assembly pogwiritsa ntchito zithunzi zopangidwa ndi makompyuta (CGI) ali ndi anthu otchuka padziko lonse lapansi akulankhula za dinosaur m'zilankhulo zambiri, kuphatikiza ochita zisudzo. Eiza Gonzalez (Chisipanishi), Nikolaj Coster-Waldau (Danish), ndi Aïssa Maïga (Chifalansa).
Dinosaur akupitiriza kuwonetsa momwe ndalama zothandizira mafuta opangira mafuta pogwiritsa ntchito ndalama zothandizira - ndalama za okhometsa msonkho zomwe zimathandiza kuti mtengo wa malasha, mafuta ndi gasi ukhale wotsika kwa ogula - ndizosamveka komanso zopanda nzeru pamene nyengo ikusintha.
“Taganizirani zinthu zina zonse zimene mungachite ndi ndalamazo. Padziko lonse anthu akusauka. Kodi simukuganiza kuti kuwathandiza kungakhale kwanzeru kuposa… kulipira kutha kwa zamoyo zanu zonse?” dinosaur anati.
"'Kanemayu ndi wosangalatsa komanso wochititsa chidwi, koma zomwe akukambirana sizingakhale zovuta kwambiri," adatero Ulrika Modéer, Mtsogoleri wa UNDP's Bureau for External Relations and Advocacy. “Mlembi Wamkulu wa bungwe la United Nations wanena kuti vuto la nyengo ndi 'lofiira kwa anthu.' Tikufuna kuti filimuyi ikhale yosangalatsa, koma tikufunanso kudziwitsa anthu za momwe zinthu zilili zovuta. Dziko lapansi liyenera kuchitapo kanthu pazanyengo ngati tikufuna kuchita bwino kuti dziko lathu likhale lotetezeka kwa mibadwo yamtsogolo. ”
Kampeni ya UNDP ya 'Musasankhe Kutha' ndi filimu ikufuna kuwunikira kwambiri za ndalama zothandizira mafuta oyaka mafuta komanso momwe zikulepheretsa kupita patsogolo kwambiri pakuthetsa kusintha kwanyengo ndikuyendetsa kusalingana popindulitsa olemera.
Kafukufuku wa UNDP wotulutsidwa monga gawo la kampeni akuwonetsa kuti dziko lapansi limawononga ndalama zokwana madola 423 biliyoni pachaka kuti lipereke ndalama zopangira mafuta kwa ogula - mafuta, magetsi omwe amapangidwa ndi kuwotcha kwamafuta ena, gasi, ndi malasha.
Izi zitha kulipira mtengo wa katemera wa COVID-19 kwa munthu aliyense padziko lapansi, kapena kulipira katatu kuchuluka kwapachaka komwe kumafunikira kuthetsa umphawi wadzaoneni padziko lonse lapansi.
Kampeni ndi filimuyi zikuyembekeza kuti zovuta zina zovuta komanso zaukadaulo zokhudzana ndi Mafuta a Mafuta a Fossil ndi zovuta zanyengo zitha kupezeka mosavuta. Kupyolera muzochitika zosiyanasiyana zomwe anthu akuitanidwa kuti achite, cholinga chake ndi kuphunzitsa ndi kupereka mawu kwa anthu padziko lonse lapansi.
Kanema wa 'Musasankhe Kutha' adapangidwa mogwirizana ndi Activista Los Angeles (bungwe lopanga zopambana zingapo), David Litt (wolemba mawu wa Purezidenti wa US Barack Obama) ndi Framestore (situdiyo yopangira zinthu kumbuyo kwa James Bond, Guardian of the Galaxy, Avengers End Game). Wunderman Thompson adamanga chilengedwe cha digito kuti chithandizire anthu padziko lonse lapansi kuti achitepo kanthu pomwe Mindpool idapanga zida zogwirira ntchito zanzeru papulatifomu ya kampeni.
PVBLIC Foundation, bungwe lopanda phindu lomwe limalimbikitsa zofalitsa, deta, ndi ukadaulo kuti zitukuke zokhazikika komanso kukhudzidwa ndi chikhalidwe cha anthu padziko lonse lapansi, likupereka njira zolumikizirana komanso zothandizira pazama TV. Zida zokhazikika za mtundu wa BOTTLETOP ndi gulu lawo la #TOGETHERBAND akugwirizananso ndi UNDP ndipo akhala akupanga malonda apadera ndi wojambula waku Brazil Speto kuti apindule nawo kampeni.
Dziwani zambiri za kampeni pa www.dontchooseextinction.com