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Opambana Pamakampani omwe amalemekezedwa ku WTM London
Opambana Pamakampani omwe amalemekezedwa ku WTM London
Written by Harry Johnson

Ichi ndi chidziwitso chochititsa chidwi cha momwe luso laukadaulo - mokulirapo - linalili panthawi ya mliri.

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Ukadaulo wapa digito udathandizira ntchitoyi bwino kwambiri kuposa zomwe zidachitika pa nthawi ya mliri wa Covid-19, zikuwonetsa kafukufuku yemwe watulutsidwa lero (Lolemba 1 Novembala) ndi WTM London ndi Travel Forward.

Pafupifupi akuluakulu 700 ochokera padziko lonse lapansi adatenga nawo gawo mu lipoti la WTM Industry Report ndipo adafunsidwa kuti awonetsere momwe matekinoloje ndi njira zosiyanasiyana zimagwirira ntchito. Pafupifupi theka la zitsanzo (47%) adanena kuti njira zotsatsira digito monga kukhathamiritsa kwa injini zosakira, kusaka kolipira komanso kutsatsa maimelo zinali zogwira mtima kwambiri pa nthawi ya mliriwu, ndi 30% yowafotokozera kuti ndizothandiza kwambiri. Ndi 6% yokha yomwe idafotokoza kuti ndi yosagwira ntchito.

Mosiyana ndi izi, 25% yokha ya otsogolera adati othandizira oyenda mumsewu anali othandiza kwambiri pothandizira bizinesi yawo panthawi yamavuto, ochulukirapo (31%) akuti anali othandiza. Ochepa kwambiri (16%) adati othandizira mumsewu anali osagwira ntchito.

Nthawi zambiri, njira zolunjika kwa ogula zidachita mwamphamvu kwambiri panthawi ya mliri. Mawebusayiti amtundu, mapulogalamu ndi malo olumikizirana adafotokozedwa kuti ndi othandiza kwambiri kapena opitilira 70% ya zitsanzozo, ndipo kuchuluka kwake komwe kumawakana kukhala osagwira ntchito kunali pamaperesenti amodzi.

Mosiyana ndi izi, zofalitsa zachikhalidwe monga kusindikiza, TV ndi makalata achindunji zinali zomveka kapena zogwira mtima kwambiri zosakwana 50%, koma peresenti yaikulu - 17% - inachotsa njirazi kukhala zosagwira ntchito.

Kwina konse, otsogolera adafunsidwa makamaka zaukadaulo waukadaulo wa pre-Covid. Mtambo udagwira ntchito yopitilira theka la zitsanzo (52%), ngakhale ogulitsa mitambo ndi oyang'anira akaunti adzakhala ndi chidwi kuti adziwe chifukwa chake m'modzi mwa khumi adaganiza kuti mtambowo sunagwire ntchito. Mofananamo, APIs - mapulogalamu omwe amalola machitidwe awiri kuti azilumikizana wina ndi mzake - anali othandiza kwa oposa theka la chitsanzo koma osagwira ntchito kwa 8%.

Komabe, gulu losauka kwambiri linali mabanki ndi ophatikiza, osakwana theka (48%) akuti mabizinesiwa anali othandizira panthawi ya mliri, chivomerezo chotsika kwambiri pamndandandawo. Apanso, ochepa kwambiri - 13% - adawakana ngati osagwira ntchito.

Mosiyana ndi izi, njira yabwino yogwiritsira ntchito teknoloji inali kulankhulana, ndi ogwira ntchito komanso makasitomala. Zoposa 80% za zitsanzozi zinati zidazi zinali zothandiza kuti zigwiritsidwe ntchito mkati, ndi 4% yokha yomwe imanena kuti zidazi zinachepa. Kugwiritsa ntchito ukadaulo polankhula ndi makasitomala akunja kunagwira bwino ntchito pafupifupi atatu mwa anayi (74%), ndi 6% yokha osakhutira.

Simon Press, Mtsogoleri wa Chiwonetsero, WTM London ndi Travel Forward, adati; "Uwu ndi chidziwitso chochititsa chidwi cha momwe luso laukadaulo - mokulirapo - linalili panthawi yomwe mliriwu unali waukulu. Zikuwonetsa kuti mawonekedwe aukadaulo akadali ogawikana ndi matekinoloje ena ndi/kapena ma tchanelo omwe sanakwaniritsidwebe ndi cholinga ndikulephera kukwaniritsa zomwe zikufunika, pomwe ena akuwoneka kuti atuluka ndi kuvomerezedwa konsekonse.

"WTM London ndi chiwonetsero chake chaukadaulo cha Travel Forward chilipo kuti chithandizire makampani oyendayenda kudziwa ukadaulo womwe akufuna komanso omwe angagwirizane nawo kuti akonzenso maulendo."

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Ponena za wolemba

Harry Johnson

Harry Johnson wakhala mkonzi wa ntchito ya eTurboNews pafupifupi zaka 20. Amakhala ku Honolulu, Hawaii, ndipo kwawo ndi ku Europe. Amasangalala kulemba ndikulemba nkhani.

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