Kuswa Nkhani Zapadziko Lonse Kuswa Nkhani Zoyenda Ulendo Wamalonda Caribbean Kuthamanga zophikira Culture Nkhani Za Boma Makampani Ochereza Mahotela & Malo Okhazikika Nkhani Zaku Jamaica misonkhano Nkhani Tourism Kusintha Kopita Komwe Mukuyenda Nkhani Zoyenda Pamaulendo

Jamaica Blitz pa Misika Yapadziko Lonse: Zosintha Zovomerezeka ndi Minister of Tourism

Mabizinesi Ang'onoang'ono A Tourism ndi Alimi Amalandira Kulimbikitsidwa Kwakukulu Pansi pa REDI II Initiative ya Jamaica
Nduna Yowona Zoyendera ku Jamaica Hon. Edmund Bartlett
Written by Linda S. Hohnholz

Minister of Tourism ku Jamaica, Hon. Edmund Bartlett, adapereka zosintha pazantchito zokopa alendo ku Nyumba yamalamulo. Zotsatirazi ndi zomwe ananena.

Sangalalani, PDF ndi Imelo
  1. Makampani okopa alendo ku Jamaica akuchulukirachulukira m'njira yayikulu ndipo kufunikira kwa zinthu zomwe taziganiziranso kwakwera kwambiri.
  2. Palibe paliponse pamene izi zidawonekera kwambiri kuposa pamisika yathu yopambana kwambiri yamasabata asanu yomwe idatichotsa ku United States ndi Canada kupita ku Middle East ndi United Kingdom.
  3. Kuyankha kunali kwapadera kwambiri.

Zikuwonekera kale paziwerengero kuti njira yathu yatsopano yoperekera zokopa alendo, yobadwa chifukwa cha mliri wa COVID-19, ikupindula. Ziwerengero zathu za ofika zikukwera, zonyamula ndege m'nyengo yozizira zikuwoneka bwino, ndipo maulendo apanyanja abwereranso m'madoko athu onse chaka chisanathe.

Ofika ku Stopover chaka mpaka pano afika pa 1.2 miliyoni, ndipo kuyambira pomwe sitima zapamadzi zidayambiranso mu Ogasiti, talandira anthu opitilira 36,000, pomwe ndalama zomwe tapeza tsopano zafika pa US$1.5 biliyoni.

Jamaica ali bwino panjira zake zochira. Ofika 2021 akuyerekeza kukwera ndi 41% chaka ndi chaka, ndipo chaka mpaka pano tabweza pafupifupi theka la bizinesi yoyimitsa ya 2019.

Nkhani yabwino ndiyakuti Disembala nthawi zambiri imakhala mwezi wamphamvu kwa ife, ndipo imayamba nyengo yokwera mitengo ikakwera, ndiye kuti tidzakumana ndi zoneneratu za alendo okwana 1.6 miliyoni ndi ndalama zopitilira US $ 2 biliyoni.

Pofika kumapeto kwa 2022, ziwerengero za alendo aku Jamaica akuyembekezeka kufika 3.2 miliyoni, pomwe apaulendo akukwana 1.1 miliyoni ndipo ofika poyimitsa pafupifupi 2.1 miliyoni, pomwe ndalama zomwe amapeza zikuyembekezeka ku US $ 3.3 biliyoni.

Pofika kumapeto kwa chaka cha 2023, alendo aku Jamaica akuyembekezeka kufika 4.1 miliyoni, pomwe apaulendo akukwana 1.6 miliyoni ndipo ofika poyimitsa ndi 2.5 miliyoni ndikupeza $ 4.2 biliyoni.

Pofika kumapeto kwa chaka cha 2024, tikuyembekezeka kupitilira ziwerengero zathu za mliri womwe udalipo kale ndi alendo okwana 4.5 miliyoni ndikupeza ndalama zakunja za US $ 4.7 biliyoni.

Nkhani zina zabwino zamakampani zomwe zikuyimira kuchira kolimba kwa zokopa alendo:

  • 90% yama projekiti oyika ndalama zisanachitike mliri udakalipo.
  • Zoposa khumi ndi ziwiri za ntchito zotukula mahotelo zili mkati.
  • Zipinda zowonjezera 5,000.
  • Zotukuka zikuchitika m'madera osiyanasiyana pachilumbachi.
  • Kubwereranso kwa maulendo apanyanja pamadoko onse pachilumbachi pofika koyambirira kwa Disembala

Kukhudza mwachidule zamayendedwe apamadzi, kutha kwa pafupifupi miyezi 20, Falmouth adalandira sitima yake yoyamba yapamadzi Lamlungu - Emerald Princess ya Carnival Corporation, yokhala ndi okwera 2,780 ndi ogwira nawo ntchito.

Celebrity Equinox, Aida Diva ndi Crystal Serenity akuyembekezeka kubwerera ku Falmouth kumapeto kwa mwezi uno. Chombo chodziwika bwino cha Disney Cruise Lines cha Disney Fantasy chikuyembekezeka kuyendera mu Disembala.

Kufika kwa Emerald Princess kunapereka mwayi wotsegulira mudzi wa Artisan Village ku Hampden Wharf ndi amisiri 10. Zinalandiridwa bwino kwambiri ndi alendo apanyanja. Mudzi wothandizidwa ndi ndalama zokwana $700 miliyoni za Tourism Enhancement Fund (TEF) uli ndi mutu wofotokoza nkhani ya Falmouth ndipo umapatsa anthu aku Jamaica ndi alendo mwayi wogawana nawo zakudya, zakumwa, zaluso, zaluso, ndi chikhalidwe.

Ndi gawo la pulojekiti yayikulu ya Hampden Wharf Development ndipo ikhala yoyamba pamipando yambiri ya Midzi ya Artisan yomwe ikhala m'malo ochezera pachilumbachi.

Zotsatira zabwino zamisika yathu yapadziko lonse lapansi zitithandiza kukwaniritsa cholinga ichi ngati sitichipambana.

Ndikhulupirira izi kubwereranso bwino ndikuwonjezeka kwakufunika kwa Brand Jamaica makamaka chifukwa cha khama lathu pobwezeretsa chidaliro cha apaulendo ku Destination Jamaica.

Ndondomeko zathu zaumoyo ndi chitetezo, Resilient Corridors, Jamaica Cares, komanso kuchuluka kwa katemera (pafupifupi 60%) pakati pa ogwira ntchito zokopa alendo ndikutsimikizira alendo athu tchuthi chotetezeka, chotetezeka komanso chopanda msoko.

Ndikufuna kugawana nawo zina mwazotsatira zazikulu zaulendo wanga waposachedwa, limodzi ndi akuluakulu ena oyang'anira zokopa alendo, kumisika yathu yayikulu komanso kulowa kwathu pamsika womwe si wachikhalidwe cha Middle East, komwe tinkafuna kulimbikitsa ofika komanso obwera. kulimbikitsa ndalama zina mu gawo la zokopa alendo.

United States & Canada Markets Blitz

Tinayambitsa blitz ndi misonkhano ingapo ndi atsogoleri amakampani oyendayenda, atolankhani ndi ena omwe ali nawo m'misika yathu iwiri yayikulu kwambiri, United States ndi Canada. Ndine wokondwa kugawana nawo kuti kuyanjana kwathu ndi mabungwe odziwika bwino okopa alendo m'misika yonse iwiri kunali kopindulitsa kwambiri.

Panali zodetsa nkhawa zokhudzana ndi COVID-19 ndipo tikufuna kutsimikizira zokopa alendo kuti Jamaica ikadali malo otetezeka.

Ma protocol athu ali m'malo owonetsetsa kuti alendo amabwera pachilumbachi, kupita kumalo athu okongola ndikukhala ndi zochitika zenizeni zaku Jamaican mosatekeseka komanso mosatekeseka. Ngakhale zili ndi nkhawa izi, chidaliro ku Jamaica chimakhala champhamvu kwambiri.

Akuluakulu a ndege zazikulu kwambiri padziko lonse lapansi, American Airlines, adatitsimikizira kuti pachilumbachi pofika Disembala azidzawona maulendo 17 osayimitsa tsiku lililonse, malinga ndi kuchuluka kwa komwe mukupita.

Ananenanso kuti dziko la Jamaica lidatsogola ku Caribbean pakati pa ogula papulatifomu yawo yayikulu ya American Airlines Vacations ndipo adatsimikiza kuti azigwiritsa ntchito ndege zawo zatsopano, zazikulu, zokulirapo za Boeing 787, panjira zingapo zazikulu zopita ku Jamaica kuyambira Novembala.

Southwest Airlines, imodzi mwa ndege zazikulu kwambiri ku United States komanso ndege zotsika mtengo kwambiri padziko lonse lapansi, idatsimikizira nthumwi zathu kuti maulendo awo opita ku Montego Bay m'miyezi ikubwerayi ali pafupi kwambiri ndi mbiri ya 2019 isanachitike mliri, zomwe zikuwonetsa kufunikira kowonjezereka. kopita ku Jamaica ndi apaulendo aku US.

Kumwera chakumadzulo kumagwiritsa ntchito maulendo apandege osayima pakati pa ma eyapoti akuluakulu aku US aku Houston (Hobby), Fort Lauderdale, Baltimore, Washington, Orlando, Chicago (Midway), St. Louis ndi Montego Bay.

Expedia Inc., bungwe lalikulu kwambiri lapaintaneti padziko lonse lapansi komanso wopanga kwambiri bizinesi yokopa alendo ku Jamaica, adati deta yawo ikuwonetsa bwino zipinda usiku komanso kukula kwa okwera ndi ma metric onse akupitilira nthawi yomweyo mu 2019. Adawonanso kuti US ikadalipo. Msika wonse woyambira wosaka ku Jamaica.

Msika wathu wachiwiri waukulu kwambiri ku Canada, upereka maulendo 50 osayimitsa pa sabata pachilumbachi. Ndegezi, zomwe zidayamba pa Novembara 1, ziziyendetsedwa ndi Air Canada, WestJet, Sunwing, Swoop ndi Transat ndi mautumiki achindunji ochokera kumizinda yaku Canada ya Toronto, Montreal, Calgary, Winnipeg, Hamilton, Halifax, Edmonton, St. John's, Ottawa, ndi Moncton.

Kusungitsa malo akutsogolo kukuzungulira pafupifupi 65% ya milingo ya 2019 ndipo ndege zanyengo ya Zima zili pafupifupi 82% ya 2019 ndipo mipando pafupifupi 260,000 yatsekeredwa. Iyi ndi nkhani yabwino chifukwa Canada yakhudzidwa kwambiri ndi zoletsa zapaulendo zokhudzana ndi COVID-19, zomwe kwa miyezi ingapo anatseka maulendo apadziko lonse.

Carnival Corporation, yomwe ndi njira yayikulu kwambiri padziko lonse lapansi, yadzipereka kutumiza maulendo 110 kapena kupitilira apo (okwera 200,000) ndi mitundu yake yosiyanasiyana, kupita pachilumbachi pakati pa Okutobala 2021 ndi Epulo 2022.

Pomwe Royal Caribbean International, ulendo wachiwiri waukulu kwambiri padziko lonse lapansi, idayambiranso mayendedwe opita ku Jamaica mu Novembala chaka chino. Komanso, oyang'anira maulendo apanyanja abwerezanso chidwi chofuna kugwiritsa ntchito anthu masauzande ambiri aku Jamaica pantchito zosiyanasiyana ndipo akuyembekezera kusintha kwa kayendetsedwe ka boma kuti zitheke.

Middle East Market Blitz

Kuyika ndalama kudzathandiza kwambiri kuti ntchito zokopa alendo zibwererenso popereka ndalama zofunikira pomanga ndi kukweza ma projekiti ofunikira pakukula ndi kukula kwa ntchito zokopa alendo.

Ulendo wathu ku Middle East unatipatsa mwayi wofufuza mwayi wa FDI m'gawo lathu la zokopa alendo komanso kulimbikitsa zokambirana zomwe zinayambika mu June ndi Minister of Tourism ku Saudi Arabia, Wolemekezeka Ahmed Al Khateeb, zomwe cholinga chake chinali kuthandizira mgwirizano ndi ndalama zokopa alendo. madera ena ofunikira.

Malo athu oima koyamba anali ku United Arab Emirates (UAE) ku Dubai World Expo 2020. Jamaica anali pachiwonetsero ndi bwalo lokongola lowonetsa komwe akupitako zinthu zaposachedwa ndi zaluso pansi pamutu wakuti: "Jamaica Makes It Move." Pavilion ili ndi magawo asanu ndi awiri, omwe amalola alendo kuti azitha kuwona zowoneka, zomveka komanso zokonda za Jamaica, ndikuwona momwe dziko lathu limayendera dziko lapansi ndikukhala ngati kulumikizana kwazinthu.

Ndine wonyadira kugawana kuti nyumba yathu yochititsa chidwi idatchedwa imodzi mwa 'zozizira kwambiri' pa World Expo 2020 ndi othandizira a ITP Media Group, Time Out Dubai.

Ulendo wa ku Dubai unatipatsa mwayi wotsatira zokambirana ndi akuluakulu ochokera ku TUI, m'modzi mwa oyendetsa maulendo athu akuluakulu komanso othandizana nawo pa gawo logawa ntchito zokopa alendo.

TUI inatsimikizira kuyambiranso kwa maulendo awo oyendetsa ndege ndi maulendo awo opita ku Jamaica, ndi ntchito zapamadzi zomwe zimayenera kuyamba mu Januwale 2022. Kampaniyo inafotokoza mwachindunji ndondomeko ya maulendo a kunyumba ku Montego Bay ndi kuphatikizidwa kwa mafoni ku Port Royal pa nthawi yawo yaulendo. Tikuyembekeza kukhala ndi mafoni asanu kuyambira Januware mpaka Epulo 2022 ku Port Royal. Pokambirana ndi TUI, oyang'anira kampaniyo adalangiza kuti deta yawo ikuwonetsa kuti kufunikira kwapaulendo ndikwambiri, ndipo akwanitsa kusunga zosungitsa zomwe zaletsedwa. Adagawananso kuti kuchuluka kwa mpweya m'nyengo yozizirayi kudzakhala 79,000, zomwe ndizochepera 9% kuposa ziwerengero zanyengo yachisanu isanachitike.

Tili ku Dubai, tidamaliza misonkhano yofunika kwambiri yokhudzana ndi kayendetsedwe ka maulendo apanyanja ndi DP World, imodzi mwamakampani akuluakulu padziko lonse lapansi opanga madoko komanso zoyendera zam'madzi, ku UAE. M'masiku atatu otsatizana amisonkhano, tidakhala ndi zokambirana zazikulu zandalama ku Port Royal Cruise Port komanso kuthekera kofikira kunyumba. Tidakambirananso za chitukuko cha malo opangira zinthu, malo oyendera ma multimodal a Vernamfield ndi aerotropolis komanso mabizinesi ena azachuma.

DP World imagwira ntchito zonyamula katundu, ntchito zapanyanja, ntchito zamadoko komanso madera aulere. Imayang'anira makontena pafupifupi 70 miliyoni omwe amabweretsedwa ndi zombo pafupifupi 70,000 pachaka, zomwe zikufanana ndi pafupifupi 10% ya magalimoto apadziko lonse lapansi omwe amawerengedwa ndi ma terminal awo 82 apanyanja ndi akumtunda omwe amapezeka m'maiko opitilira 40.

Tinayambitsa zokambirana ndi oimira akuluakulu a Emirates Airlines, kuti tiyambe ntchito yapadera pakati pa Dubai ndi Jamaica, pokondwerera Tsiku la Jamaica pa Expo 2020, Dubai mu February 2022. Emirates ndi ndege yaikulu kwambiri ku UAE, ndi Middle East yonse, ikugwira ntchito. maulendo apandege opitilira 3,600 pa sabata.

Kuonjezera apo, tikuyembekeza zokambirana zina zokhudzana ndi njira zambiri zopititsira patsogolo zomwe zikuchitika kumpoto kwa Caribbean kuti athe kuchitapo kanthu kwa Emirates ndi mabwenzi ena ku Middle East.

Tidakumananso ndi Tourism Authority ya UAE kuti tikambirane za mgwirizano pazachuma zokopa alendo kuchokera kuderali, zoyeserera zokopa alendo ku Middle East, komanso mwayi wolowera kumpoto kwa Africa ndi Asia komanso kuyendetsa ndege.

Kuonjezera apo, misonkhano inachitika ndi akuluakulu a EMAAR, mosakayikira kuchereza alendo kwakukulu komanso kolemekezeka kwambiri ndi Real Estate / Community Development ku Middle East; DNATA, woyendetsa alendo wamkulu yekha ku UAE ndi TRACT, woyendetsa bwino alendo ku India.

Ulendo wathu wopita ku UAE unatha pabwino kwambiri. Chiwonetsero cha chaka chino cha World Travel Awards chodziwika bwino chinachitika ku Dubai, ndipo dziko la Jamaica linapitirizabe kulamulira kulimbana ndi "Caribbean's Leading Destination" ndi 'Caribbean's Leading Cruise Destination,' pamene Bungwe la Jamaica Tourist Board linatchedwa 'Caribbean's Leading Tourist Board.' 

Tinapambananso m'magulu awiri atsopano: 'Caribbean's Leading Adventure Tourism Destination' ndi 'Caribbean's Leading Nature Destination.' Osewera angapo pamakampani azokopa alendo adakhalanso opambana kwambiri.

Kuchokera ku UAE, tinapita ku Riyadh, Saudi Arabia, kumene tinakambirana ndi akuluakulu a Saudia Airlines. Ndine wokondwa kugawana nawo mapulani omwe ali mu sitima kuti apititse patsogolo kulumikizana kwa mpweya pakati pa Middle East ndi Caribbean.

Njira yotakata ndikupangitsa Jamaica kukhala malo olumikizirana kuchokera ku Middle East mpaka ku Caribbean, Central America, South America ndi madera aku North America. Izi zipangitsa Jamaica kukhala pakati pa kulumikizana kwa mpweya pakati pa Kum'mawa ndi Kumadzulo.

Tili otsimikiza kwambiri kuti tidzawona zotsatira za izi posachedwa monga ndege zonse zomwe tayankhula kuti zasonyeza chilakolako champhamvu cha Caribbean ndipo, makamaka, Latin America.

Kuzungulira kwazamalonda ndi ma tourism ofunikira komanso othandizira othandizira ku Middle East kunali kopindulitsa kwambiri ndipo mosakayika kudzapangitsa kupeza ndalama zatsopano ndi misika ndikutsegula zipata zazikulu.

UK Market Blitz

Kulowa kwathu mumsika wathu wachitatu waukulu kwambiri, United Kingdom (UK), kuti tithandizire ofikako kunakhala kopindulitsa kwambiri ndipo kunathetsa misika yathu yapadziko lonse lapansi.

Ndinatsogolera gulu lapamwamba la Ministry of Tourism ndi Jamaica Tourist Board (JTB) kupita ku World Travel Market, imodzi mwa ziwonetsero zazikulu kwambiri zamalonda zokopa alendo padziko lonse lapansi, zomwe zinachitikira ku London kuyambira November 1 mpaka 3.

Takhala ndi zibwenzi zabwino kwambiri ndi omwe timagwira nawo ntchito ku UK ndikuwatsimikizira za kukonzekera kwa Jamaica kwa iwo komanso chitetezo chathu monga kopitira, ndi chiwopsezo chochepa cha matenda a COVID-19 pa Resilient Corridors.

Tili pa World Travel Market, tidakumana ndi oyang'anira akuluakulu a Amadeus, kampani yaukadaulo yaku Europe yochokera ku Europe, omwe adatiuza kuti kutulutsidwa kwa 30 September filimu yaposachedwa ya James Bond, No Time to Die, yomwe ili ndi zithunzi zambiri zomwe zidawomberedwa. Jamaica, ikuthandizira kuyendetsa chidwi ku Jamaica, makamaka ku United Kingdom.

Jamaica ndi nyumba yauzimu ya Bond, ndi Ian Fleming akulemba mabuku a Bond kunyumba kwake, "Goldeneye." Makanema a bond Dr. No and Live and Let Die adajambulidwanso pano. Popanda Nthawi Yofa, opanga mafilimu adamanga nyumba ya Bond yopuma pantchito pagombe la San San ku Port Antonio.

Zithunzi zina zojambulidwa ku Jamaica zikuphatikiza kukumana kwake ndi bwenzi lake Felix ndikukumana ndi 007 yatsopano, Nomi. Jamaica imawonjezeranso kawiri pazithunzi zakunja za Cuba.

Kuphatikiza apo, oyang'anira a Amadeus adawona kuti akuwona chidwi chochulukirapo komanso kusungitsa malo komanso kufunikira kopita ku Jamaica ku United Kingdom ndipo adati izi zidachitika chifukwa cha ntchito ya Unduna wa Zokopa alendo ndi bungwe lake la Jamaica Tourist Board (JTB) ndi kiyi. ogwirizana nawo pamsika.

Kumapeto kwa mwezi uno tiyamba kulandira osachepera 17 ndege pa sabata kuchokera ku United Kingdom, kubweretsa chilumbachi kukhala pafupifupi 100 peresenti ya mipando ya ndege pamene ziwerengero zathu zokopa alendo zikuwonjezeka.

TUI, British Airways ndi Virgin Atlantic ndi ndege zitatu zomwe zimanyamula anthu pakati pa UK ndi Jamaica zomwe TUI imagwira maulendo asanu ndi limodzi pa sabata, Virgin Atlantic ikukwera kufika maulendo asanu pa sabata ndi British Airways kugwira ntchito zisanu pa sabata. Ndege zimachoka ku London Heathrow, London Gatwick, Manchester ndi Birmingham. Kupitilira apo, titha kuwonanso kusintha kwadongosolo pomwe magulu athu akupitiliza kukambirana ndi omwe ali nawo.

M'nkhani zochokera kumisika yathu yaku Europe, kampani yachitatu yayikulu kwambiri ku Europe, Eurowings, idanyamuka ulendo wake woyambira ku Frankfurt, Germany, kupita ku Montego Bay pa Novembara 4, ndi okwera 211 ndi ogwira nawo ntchito.

Germany yakhala msika wamphamvu kwambiri kwa ife, ndi alendo 23,000 ochokera mdziko muno akubwera kugombe lathu mu 2019 mliri usanachitike. Ndege iyi yochokera ku Germany itithandiza pa ntchito yathu yowonjezera alendo ochokera ku Europe, omwe gulu langa lakhala likuchita nawo mwachangu.

Ntchito yatsopanoyi idzawuluka kawiri mlungu uliwonse kupita ku Montego Bay, kuchoka Lachitatu ndi Loweruka, ndikupititsa patsogolo mwayi wopita pachilumbachi kuchokera ku Ulaya. Kuphatikiza apo, ndege zapaulendo wa ku Switzerland, Edelweiss, zidayambitsa maulendo atsopano kamodzi pamlungu kupita ku Jamaica pomwe Condor Airlines idayambiranso maulendo awiri pamlungu pakati pa Frankfurt, Germany, ndi Montego Bay mu Julayi.

Palibe kukayika kuti zokopa alendo ndi mtima wa chuma cha Jamaican komanso chothandizira chomwe chidzatithandiza kuchira msanga. Zopindulitsa zenizeni izi zomwe tikupeza pazantchito zokopa alendo zingowonjezera phindu kwa onse okhudzidwa - anthu aku Jamaica, omwe timagwira nawo ntchito zokopa alendo komanso alendo.

Sangalalani, PDF ndi Imelo

Ponena za wolemba

Linda S. Hohnholz

Linda Hohnholz wakhala mkonzi wamkulu wa eTurboNews kwa zaka zambiri.
Amakonda kulemba ndikusamala zambiri.
Amayang'aniranso pazinthu zonse zoyambirira komanso zofalitsa.

Siyani Comment