Kuswa Nkhani Zapadziko Lonse Kuswa Nkhani Zoyenda Nkhani Zaku France Nkhani Za Boma Makampani Ochereza Nkhani Seychelles Kuswa Nkhani Tourism Kusintha Kopita Komwe Mukuyenda Nkhani Zoyenda Pamaulendo

Seychelles Imabweretsa Kuwala ndi Maloto Othawa Mosangalala ku France

Seychelles amalandila alendo ochokera ku France
Written by Linda S. Hohnholz

Zowoneka ndi zomveka za Seychelles zafika pamsika waku France ndi mphamvu zonse kudzera mu kampeni yamakanema ambiri yokonzedwa ndi Tourism Seychelles. Kampeni, yomwe idayamba mu Seputembala, ikupitilira kwa miyezi inayi ikubweretsa kuwala kwadzuwa, malo odziwika bwino komanso maloto a kutentha kwa pachilumba cha Indian Ocean kupita ku France pomwe msika wofunikira wokopa alendo ukuyamba m'dzinja ndi nyengo yozizira.

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Anayambitsa kuonjezera ndi kukhathamiritsa mbiri ya kopita pa msika waku France, pulojekitiyi ndi gawo la ndondomeko yoyankhulirana yotakata yomwe idzagwiritse ntchito mauthenga osiyanasiyana kuti atumize uthenga wamphamvu kuti Seychelles ndi yotseguka, ndikulandira alendo athu a ku France, Mayi Bernadette Willemin, Mtsogoleri Wamkulu wa Destination Marketing, ku Tourism Seychelles adati.

"Tidayambitsa kampeni yomwe ikugwira ntchito kumtunda, ndege isanayambikenso ndege za Air France zopita ku Seychelles, chifukwa tinkafunika kuti kopitako tiwonetsere alendo aku France kuti abwerere kuzilumbazi. Tikudziwa momwe kuyenda kungakhalire kovuta panthawiyi ndipo chifukwa cha khama lathu tikufuna kulimbikitsa alendo ambiri kuti asankhe Seychelles patchuthi chawo chotsatira kunja kwa dziko, makamaka nthawi yophukira-yozizira, "atero Akazi a Willemin.

Kumapeto kwa Seputembala komanso kwa sabata imodzi, opitilira 38,530,342 omwe atha kuyenda adakwanitsa kale kupeza malo otchuka pachilumba cha La Digue, chifukwa cha zikwangwani 1,200 pamapulatifomu 1200 aku Paris, madera ake ndi zigawo. 

Kusintha magiya kuyambira pa Seputembara 20 mpaka Okutobala 19, 2021, kampeni idapitilira ku Europe 1 Radio - imodzi mwawayilesi asanu apamwamba kwambiri ku France omwe amawulutsanso gawo lolankhula Chifalansa ku Belgium ndi Switzerland - kudzera paululu wa 42. mawanga amayenda m'milungu inayi ndikulunjika omvera a 12 miliyoni. Mawanga, omwe amawulutsidwa nthawi yayikulu, adalola Seychelles kuti iwonjezere mawonekedwe ake ngati malo opezeka mosavuta komwe munthu amatha kuyenda mwakachetechete ngakhale mliriwu.

Osasiya mwala uliwonse, gulu la Tourism Seychelles lidatenga owonera BFT TV ndi kuwulutsa kwa mphindi 20 zomwe zinkachitika tsiku lililonse kwa milungu iwiri kuyambira Novembara 1-14. Gawo ili la kampeni yomwe cholinga chake ndi kuvumbulutsa Seychelles mu kukongola kwake konse kuti owonerera adziwe kapena kulota, ndi malo okwana 70 omwe akulunjika pafupifupi 21.2 miliyoni omwe ali ndi zaka 15 ndi kupitilira apo.

"Pokhala tagunda kwambiri kwa miyezi iwiri yoyambirira ya kampeni, tili ndi chidaliro kuti kuyesetsa kwathu kwakwaniritsa cholinga chake chodziwitsa anthu za komwe tikupita, ndipo tikuyembekeza kukwera kwa malonda komanso kusungitsa mabuku panyengo ya tchuthi," adatero Mrs. Willemin.

Analangizanso kuti kampeniyi tsopano yasintha kuti ipititse patsogolo kugwiritsa ntchito nsanja za digito ndi malipoti angapo atolankhani; ndawalayi idatengera njira zonse kuti athane ndi aliyense wapaulendo, omwe akufuna kufufuza malo atsopano m'malo enaake, monga MICE, ukwati kapena kudumpha pansi.

Malipoti angapo apawailesi yakanema akuyembekezeka m'masabata akubwerawa, makamaka pamayendedwe a TF1, Arte ndi TV5 Monde kuti awonetse chikhalidwe ndi mbiri ya Seychelles, gastronomy, komanso kuteteza dzikolo kwa chilengedwe.

Kupyolera mu kampeni yayikuluyi, zisumbu za Seychelles zikufuna kuwulula osati kukongola kwake kopambana komanso zowona zake, kusiyanasiyana kwa cholowa chake chachilengedwe komanso chikhalidwe komanso, kulandiridwa mwachikondi kwa anthu ake.

Seychelles yalandila kale alendo 152,345 kuyambira kuchiyambi kwa 2021 kuphatikiza alendo 14,652 aku France, omwe akuyika France ngati msika wachinayi wotsogola wotsogola komwe akupita. Kuyambira kufika kwa Air France pa o, France yatsogolera alendo obwera mlungu uliwonse ku Seychelles kwa milungu inayi yapitayi.

Zofunikira zaposachedwa zolowera ndi njira zaumoyo komanso mindandanda yonse yosinthidwa ya omwe ali ndi chilolezo patsamba lino akupezeka pa Webusaiti ya Ministry of Tourism.

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Ponena za wolemba

Linda S. Hohnholz

Linda Hohnholz wakhala mkonzi wamkulu wa eTurboNews kwa zaka zambiri.
Amakonda kulemba ndikusamala zambiri.
Amayang'aniranso pazinthu zonse zoyambirira komanso zofalitsa.

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