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Guardian of Italy Luxury: Osati Chikondi

Antonino Laspina - Italy Trade Commissioner ndi Executive Director ku USA

Posachedwapa ndinafunsidwa zomwe ndingagule ndi zopambana za lotale (ndingakhale ndi mwayi) ngati malo, mabwato, ndi ndege sizinaloledwe. Malingaliro anga nthawi yomweyo anatembenukira ku mafashoni apamwamba a ku Italy, zokonza, mipando, ndi zochitika (kuphatikizapo vinyo, mizimu, ndi maulendo).

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Italy ili pachimake pamzere wampikisano wopambana wa zinthu zamtengo wapatali zomwe zatulutsa zopangidwa ndi opanga komanso opanga omwe amakono komanso amakono. Anthu aku Italiya amadziwika kuti amapanga, kupanga, kulimbikitsa, ndiyeno kutikopa kuti tigule zinthu zawo zapamwamba ndi ntchito zawo. Kupanga ndi mmisiri waku Italiya kumalemekezedwa kuti ndi imodzi mwamiyezo yapamwamba kwambiri m'gawo la mafashoni/mipando/zantchito ndipo chizindikiro cha "Made in Italy" ndicholozera padziko lonse lapansi pazabwino komanso kusiyanitsa.

Luxury Ndi

Mwanaalirenji, mwa kutanthauzira, ikufanana ndi LUST, yochokera ku mawu achilatini akuti LUXURIA (kupitirira), ndi LUXUS (zowononga), kukhala LUXURE mu French. Mu nthawi za Elizabethan, lingaliro lapamwamba linali logwirizana ndi chigololo, morphing kutanthauza kulemera kapena kukongola.

M'zaka za m'ma XNUMX, zinthu zapamwamba zinali zaluso ndi kukhala ndi zinthu zomwe anthu ena sangazipeze. Zina mwa izi zasintha ndi kukwera kwa zinthu zambiri, kudalirana kwa malonda padziko lonse lapansi, ndi mwayi wapadziko lonse wopeza chilichonse ndi chirichonse.

Sikuti Zonse Zapamwamba Zapangidwa Zofanana

Zomwe kwenikweni ndi zapamwamba ndi zomwe zimapanga Chitaliyana chapamwamba Mitundu imayima mitu ndi zidendene zopindika pamwamba pa mayiko ena ndi mitundu ikafika pamalingaliro, mapangidwe, kupha, kugula ndi kugwiritsa ntchito? Kodi ndi khalidwe la zipangizo? Kapangidwe kake? Mtengo wake? Kupezeka kapena kuchepa kwa mtunduwo?         

Pachiyambi

Lingaliro la mwanaalirenji limayamba ndi lingaliro lodzipatula, chidziwitso ndi / kapena kumverera kuti si aliyense amene adzakhale ndi mwayi wopeza zinthu zomwe mtunduwo ukugulitsa. Kodi maganizo amenewa amachokera kuti? Nthawi zambiri, zimayambika chifukwa cha khalidwe, chitonthozo, kukongola ndi kusinthika pamene ogula padziko lonse lapansi amafuna kupeza (ndi kusonkhanitsa kawirikawiri) katundu wodziwika ngati wapamwamba.

Kuphatikiza Zochitika

Zomwe zili zapamwamba masiku ano ndi zosiyana ndi zomwe zinali zaka makumi angapo zapitazo. Kafukufuku watsimikiza kuti kudalirana kwa mayiko, intaneti, ukadaulo wapa digito, komanso zokumana nazo pamoyo zakulitsa malingaliro amtundu wabwino komanso kudzipatula, komwe kumatanthauzidwa ndi zikhumbo ndi moyo zomwe zasintha kwazaka zambiri.

Kafukufuku amapezanso kuti ogula apamwamba kwambiri amapeza malonda / zinthu / ntchito kuti adzisiyanitse ndi ena; komabe, kugula zinthu zamasiku ano sikuli kwenikweni kapena kozikidwa pamtengo, ndipo ufulu wodzitamandira suyang’ana pa ndalama monga “chodziimira chokha.” Atafunsidwa za chisonkhezero chawo chogula, ogula ena olemera sanaganize kuti zokumana nazo zapaulendo zaphindu zinali zodula kwambiri; lingaliro lawo la kuyenda kwapamwamba limaphatikizapo mawonekedwe / miyeso kupitirira (kapena pambali) mtengo. Ma hotelo apamwamba omwe amalunjika kwa ogula amapeza kuti alendo awo amayamikira kusiyana, kuphatikizika, luso komanso kumasuka - kufunafuna cholinga chochirikizidwa ndi mtunduwo.

Kudziwonetsera

Kusinthaku kumachokera ku kukhutira kwakunja kupita ku mkati. Opeza bwino (HENRY - opeza ndalama zambiri omwe sali olemera) akuyang'ana zochitika zomwe zimawathandiza kuphunzira, kudzisiyanitsa, kufotokoza zomwe iwo ali, komanso kukhala ndi cholinga choposa kusangalala ndi chitonthozo. Mwanaalirenji akuchoka pakupeza kapena malo ochezera, kupita ku zambiri za omwe akufuna kukhala ndi/kapena kukhala.

Mwanaalirenji. Njira yaku Italy

Makampani aku Italy omwe amapanga ndi kupanga zinthu zapamwamba amatsogola padziko lonse lapansi. Italy ili pamalo achinayi pamsika wazinthu zapamwamba, kutsatira US, China ndi Japan. Altagamma Foundation yochokera ku Milan (lipoti la 2020), idatsimikiza kuti malonda apamwamba ndi ofunika pafupifupi ma Euro 115 biliyoni (US $ 130.3 biliyoni). Zolemba za "Made in Italy" zinali zokwana $2,110 biliyoni (2019) malinga ndi lipoti lapachaka lopangidwa ndi Brand Finance, zomwe zidapangitsa Italy kukhala 10 padziko lonse lapansi chifukwa chamtengo wapatali komanso wopindulitsa kwambiri wamtundu wadziko. Ku Italy, makampani opanga mafashoni okha ndi amtengo wapatali pafupifupi US $ 20 biliyoni ndipo Italy ndi mtsogoleri wapadziko lonse pagulu lachikopa (kuyambira zaka za m'ma 1500) akuimira 65 peresenti ya kupanga zikopa za ku Ulaya, ndi 22 peresenti ya dziko lapansi.

Opanga ku Italy omwe amathandizira mitundu yayikulu kwambiri yaku Italy (ie, Gucci, Prada ndi Giorgio Armani) adakakamizika kutseka chifukwa cha mliriwu ndipo malamulo adatsika padziko lonse lapansi. Izi zasokonekera chifukwa cha kuchedwa kwa malipiro a boma a chitetezo cha chikhalidwe cha anthu, komanso ngongole zothandizidwa ndi boma, zomwe zikuika pangozi kupanga 40 peresenti ya katundu wapadziko lonse lapansi.

Sitiyenera kudabwa kudziwa kuti mitundu yambiri yodziwika bwino ya ku Italy sikulamulidwanso ndi anthu aku Italiya. The Area Study of Mediobanca pachaka ikunena kuti pafupifupi 40 peresenti ya mafashoni aku Italy ali ndi mabizinesi akunja. Mwa makampani 163 omwe amawerengera ndalama zokwana $100 miliyoni pachaka, 66 ndi amakampani akunja, 26 ndi amalonda aku France, 6 aku Britain, 6 aku America ndi 6 amakampani aku Swiss.

Versace anagulitsidwa kwa Michael Kors, Gucci, Bottega Veneta, ndi Pomellato a gulu la French Kering; Pucci, Fendi, ndi Bulgari, ndi gulu la French LVMH; Giorgio Armani, Dolce & Gabbana, OVS, Benetton, Max Mara, Salvatore Ferragamo, ndi Prada akupitirizabe kukhala makampani opindulitsa kwambiri omwe amakhalabe ndi umwini wachindunji wa ku Italy.

Etro posachedwapa anagulitsa 60 peresenti ku gulu lachinsinsi lolamulidwa ndi LVMH L Catterton ndipo posachedwa adzatsogoleredwa ndi CEO watsopano, Fabrizio Cardinali, yemwe ndi mkulu wa ntchito ya Dolce & Gabbana. Banja la Etro lakhala ogawana nawo ochepa ndipo tsogolo la mtundu uwu, lodziwika ndi nsalu za paisley, silikudziwika. Mitundu ina yapamwamba ikupitiriza kudalira China (mokha), ndipo izi zikhoza kukhala zolakwika.

Mu Disembala 2015, Fendi adakulitsa kufikira kwake ndikutsegula Private Suites, hotelo yokhala ndi zipinda 7. Ntchitoyi ndi gawo lachisinthiko cha kampani yodziwika bwino iyi yomwe idayamba ngati thumba lachikwama, ndi shopu yaubweya ku Rome mu 1925, ndipo tsopano imapereka zovala kwa amuna, akazi, ndi ana kuyambira kumutu mpaka kumapazi. Mtunduwu umapezekanso pamawotchi, komanso mzere wa Casa wa zida zapakhomo, ndi zina.

Palazzo Versace inayambitsidwa ku Gold Coast ku Australia (2000) ndipo idakwezedwa kukhala "hotelo yoyamba padziko lonse lapansi yodziwika ndi mafashoni." Izi sizingakhale zolondola chifukwa banja la Ferragamo (katundu ku Florence, Rome ndi Tuscan midzi) lakhala likugwira ntchito kwa zaka zopitilira 20. Armani Hotel Dubai idatsegulidwa mu 2010 ku Burj Khalifa, nyumba yayitali kwambiri padziko lapansi. Mu 2011, Armani adatsegula malo a Milan omwe amalamulira mzinda wonse. Bulgari adatsegula hotelo mu 2004 ndipo miyala yamtengo wapatali ya ku Italy idakula mpaka ku London ndi Bali ndi mapulani otsegula malo ku Shanghai, Beijing ndi Dubai. Ndizosangalatsa kudziwa kuti kukulitsa mtundu sikupambana nthawi zonse; Hotel Missoni Edinburgh ndi Maison Moschino ku Milan idatsegulidwa mu 2009 ndi 2010, kutseka mu 2014 ndi 2015.

Zoyenera kuchita

Dongosolo lazachuma ku Italy lidakhazikitsidwa ndi 93-94 peresenti yamakampani ang'onoang'ono mpaka apakatikati. Mu 2019 makampani opanga mafashoni aku Italiya anali ofunika 1.3 peresenti ya GDP yonse ya dziko ndipo kukula kwakhalapo ngakhale pali zovuta zina zachuma mdziko muno. Kuwonjezeka kwa kukwezedwa kwa mayiko ku Italy ngati malo oyendera alendo komanso phata lazachuma kungathandize kuti chuma chikwere chifukwa "Made in Italy" amapanga 60 peresenti ya ndalama zonse zoyendera alendo.

Mitundu ya mafashoni aku Italiya ikuyesera kukulitsa misika, kulimbikitsa malonda ngati "padziko lonse" ku Asia, US ndi Europe. Mitundu ya mabanja yomwe idali yodziyimira pawokha ikuyang'ana osunga ndalama kuti apikisane ndikukulitsa. Otsatsa malonda achinsinsi, kuvomereza kufunikira kokhazikika kwa kapangidwe ka Italy ndi kupanga, akufunafuna mwayi watsopano. Ndikoyenera kuti kuyitanitsa kwamakasitomala omwe asankhidwa kuchira msanga kuposa momwe zimakhalira kuti muwononge ndalama zambiri zimafunikira kusintha kwamaganizidwe.

Kupititsa patsogolo kwa digito ndi mwayi wina wamakampani omwe akufuna kukhala ndi moyo komanso kukula koma siwongopeka chifukwa makampani apamwamba adzayenera kusiya zotsimikizika zake, malo otonthoza komanso mtundu wamabizinesi komanso kusowa chidwi ndi luso lazopangapanga, kukonda minyanga ya njovu, ndi minda yachinsinsi, chitsanzo cha bizinesi choyang'ana amuna ndi njira yokhwima ya omwe adapambana zikho m'mbuyomu. Njira yaukadaulo ikukhudza kufunikira kochita zinthu zambiri, kulimbikitsa ndi kulimbikitsa malingaliro osiyanasiyana, ndikuphatikiza mabizinesi apaintaneti ndi akunja.

Kuwongolera ku Italy Luxury

Ngati ndinu abizinesi aku Italy ang'onoang'ono kapena apakatikati ndipo mukufuna kulowa msika waku USA, malo ogulitsira amodzi ndi Italy Trade Agency (ITA) yomwe ikugwira ntchito mogwirizana ndi Unduna wa Zachilendo ndi Chitukuko cha Economic. Likulu lawo ku Rome, imodzi mwamaudindo ake ambiri ndikuteteza Ndalama Zakunja Zakunja ku Italy komanso kukulitsa / kulimbikitsa chidziwitso cha mabizinesi aku Italy ndi malo omwe amawongolera. Bungweli lidayamba mu 1926 ndipo litha kukhala dipatimenti yakale kwambiri yaboma yomwe imayang'anira ntchito zolimbikitsa malonda azachuma.

Nthawi zina mabizinesi aku Italiya amanyalanyaza msika waku US chifukwa ukulamulidwa ndi mitundu yayikulu yaku Italiya ndipo zingakhale zovuta kupeza mabizinesi ogwirizana kotero kuti ITA imathandizira misonkhano yonse komanso payekhapayekha. Posachedwapa, ITA, (yomwe idathandizidwa ndi gawo lina ndi thandizo la Boma la Italy), idakhazikitsa tsamba lotchedwa EXTRAITASTYLE(Extraordinary Italian Style) ndi cholinga chothandizira amalonda aku Italy kukulitsa kupezeka kwawo ku USA.

ITA imaperekanso maphunziro amakampani atsopano ku nsanja zapadziko lonse lapansi kuphatikiza Amazon, Alibaba ndi WeChat. Kuphatikiza apo, bungweli limathandizira kugawa kudzera m'masitolo ogulitsa zinthu zomwe zimachokera ku mafashoni kupita ku chakudya.

Kuwongolera opareshoni ku New York kuyambira 2019 ndi Antonino Laspina. Nditakumana naye posachedwapa mu ofesi yake ya Manhattan (yozunguliridwa ndi mipando yachikopa ya ku Italy yochititsa chidwi ndi zida) zinali zoonekeratu kuti Laspina ndi yabwino kwambiri yoimira zinthu zapamwamba za ku Italy. Wobadwira ku Sicily, anamaliza maphunziro ake aulemu mu sayansi yandale, malonda akunja, ndi kasamalidwe ka zinthu zakunja. Anaphunziranso diplomacy ku Italy Society for International Organizations (SIOI). Analowa ku Italy Trade Agency mu 1981 ndipo adatumizidwa ku Asia, kuphatikizapo Seoul, Kuala Lumpur, Taipei, ndi Beijing.

Mu 2007, Laspina adatchedwa "10 Greatest International Friends of Chinese Fashion" ndi komiti ya bungwe la China Fashion Week. Kupambana kwapadera kumeneku kudatsatiridwa mwachangu ndi chitukuko cha Prospero Intorcetta Foundation, komwe adasankhidwa kukhala purezidenti. Mazikowo adaperekedwa kwa MJesuit waku Sicilian yemwe amakhala ku China m'zaka za zana la 17 ndipo adamasulira magawo ambiri a Confucius m'Chilatini kwa nthawi yoyamba. Mu 2008, Laspina adakhala membala wa Board of Directors a University of Kore, Enna, Italy.

Kuyambira 2015, Laspina yakhala ikuyang'ana kwambiri pazatsopano zantchito zomwe zimafunidwa pakukula kwamabizinesi apadziko lonse lapansi kuphatikiza kutsatsa, ndi maphunziro. Ndi membala wa Gulu La Atsogoleri Achinyamata (Italy-United States Council (1998).

Zambiri: ice.it, extraitastyle.com, italist.com/us.

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Ponena za wolemba

Dr. Elinor Garely - wapadera kwa eTN komanso mkonzi wamkulu, vinyo.travel

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