Tanzania Tour Operators Tsopano Akufuna Strategic Marketing ya 2022

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Ogwira ntchito zokopa alendo ku Tanzania akonza zoyambitsa njira zotsatsira kopita koyambirira kwa chaka chamawa munjira yawo inanso yobwezeretsanso ntchito yokopa alendo yomwe ikukula mabiliyoni ambiri.

Mothandizidwa ndi Tanzania Association of Tour Operators (TATO), komanso kudzera mu thandizo la UNDP mowolowa manja, mwa zina, chaka chatha, oyendetsa malowa adalemba ntchito kampani yotsatsa ya Cornersun yochokera ku US kuti ikweze dziko la Tanzania kudutsa kumpoto kwa America.

Mwamwayi, zoyesayesa zayamba kupereka zopindulitsa polamula kuchuluka kwa magalimoto ndikulimbikitsa kusungitsa kwatsopano, ndi data yomwe ikuwonetsa kuti alendo obwera ku Tanzania akwera ndi 15 peresenti m'miyezi 10 yoyambirira ya 2021.

Kunena zowona, Tanzania idalandira alendo 716,169 akunja pasanathe chaka chimodzi mkati mwa mliri wa Covid-19, poyerekeza ndi alendo 620,867 mu 2020.

Pamsonkhano wapachaka wa TATO (AGM) womwe wangotha ​​kumene mamembala oposa 100, agwirizana kuti agwiritse ntchito mphamvu zambiri pakutsitsimutsa mabizinesi mchaka chomwe chikubwerachi.

Ogwira ntchito paulendo adagwirizana kuti achulukitse zoyesayesa zawo pazamalonda zapadziko lonse lapansi kuti akope alendo ochulukirapo akunja chifukwa cha mliri wa COVID-19.

Pambuyo pa kampeni yopambana pamsika waku North America, chandamale chotsatira cha 2022 ndi Europe, makamaka mayiko aku Scandinavia komwe oyang'anira TATO potsatira malangizo a membala akukonzekera kukhazikitsa blitz yotsatsa komwe akupita ku Matka Nordic Travel Fair yokonzekera koyambirira kwa 2022.

Matka Nordic Travel Fair ikuchitika ku Helsinki, Finland, pakati pa Januware 21 ndi 23, 2022, ndipo imachitikira ku Messukeskus Expo and Convention Center.

Matka Nordic Travel Fair ndiye chiwonetsero chachikulu kwambiri chapaulendo kumpoto kwa Europe komanso malo abwino kwambiri olumikizirana ndi mayiko a Nordic, dera la Baltic, ndi Russia.

Mayiko a Nordic ndi dera la chikhalidwe ndi chikhalidwe kumpoto kwa Ulaya ndi North Atlantic. Ikuphatikizanso mayiko odziyimira pawokha a Denmark, Finland, Iceland, Norway, ndi Sweden komanso madera odzilamulira a Zilumba za Faroe ndi Greenland, komanso chigawo chodziyimira pawokha cha Åland Islands.

Chochitikacho si malo abwino oti mukumaneko ndikugwirizanitsa akatswiri ena a zamalonda ndi zokopa alendo, komanso malo omwe otenga nawo gawo amapereka zinthu zatsopano ndi ntchito zawo kwa anthu apadera amalonda.

"Tikuyang'ana kwambiri misika yoyambira yomwe imayankha mwachangu ku kampeni yathu ndipo tawonetsa kulimba mtima polimbana ndi zovuta zomwe dziko likukumana nazo," adatero mkulu wa TATO, Bambo Sirili Akko.

TATO ikuyang'anira njira yake yatsopano yamsika yapadziko lonse lapansi yopititsira patsogolo kuchuluka kwa zokopa alendo ndi ndalama chaka chamawa.

Njira ya TATO, kupatula mayiko aku Scandinavia, ikuyang'ana misika yomwe ikubwera ya Russia, Turkey, Brazil, China, ndi Gulf States pamndandanda wake wotsatsa mwaukali komanso kukwezedwa mu 2022, adatero Wachiwiri kwa Wapampando wa TATO, a Henry Kimambo.

Kupyolera mu ndondomeko yatsopano yamalonda yapadziko lonse lapansi, akuti chiwerengero cha alendo odzafika ku Tanzania chidzafika 1.2 miliyoni pobwera 2022, kuchokera pa alendo oposa 700,000 mu 2021.

Bambo Akko adati TATO ili ndi ngongole zambiri ku UNDP pothandizira zoyesayesa za oyendera alendo kuti asinthe njira zawo zotsatsa kuti akope alendo ambiri ndikuwonjezera ziwerengero zokopa alendo pambuyo pa mliri wa COVID-19.

Ndi mamembala ake omwe akuwongolera 80 peresenti ya gawo la msika wazokopa alendo ku Tanzania, TATO ndi bungwe lotsogola pantchito zokopa alendo, lomwe limalandira pafupifupi $2.6 biliyoni pachaka pazachuma, zofanana ndi 17% ya GDP yadziko.

TATO imathandizanso kulumikiza mabizinesi ndi anthu pawokha mu malonda kuti athe kugawana nzeru, machitidwe abwino, malonda, ndi maukonde pamodzi ndi unyolo wamtengo wapatali.

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chithunzi mwachilolezo cha A. Ihucha

Padakali pano wapampando wa TATO Bambo Wilbard Chambulo adapatsa mtsogoleri wa dziko lino, Samia Suluhu Hassan chitupa chomuzindikira chifukwa cha udindo wawo ngati mkulu wotsogolera ntchito zokopa alendo.

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