Malta ikufunika Njira Yatsopano Yoyendera, osati zochitika zina za PR

Julian Zarb
Julian Zarb
Written by Julian Zarb

Ulendo waku Malta uyenera kutengera njira ngati akufuna kupanga akatswiri omanga ntchito m'malo mongofunafuna ntchito kuti alandire alendo komanso ntchito zokopa alendo.

"Msonkhano wa atolankhani ku Malta kuti ukhazikitse njira yoyendera alendo sunaphatikizepo ndondomeko kapena njira yopita patsogolo," adatero mlangizi wakale wa Malta, Julian Zarb.

Jullian Zarb akulemba m'nkhani yake yoyamba yofalitsidwa ndi Malta Independent:

Ndidakhumudwa kwambiri kuti njirayi idaphatikizanso malingaliro ambiri omwe ndakhala ndikulemba m'nkhanizi kuyambira 2020 (kuphatikiza ma Rs atatu otseguliranso zokopa alendo) popanda mawu oyamikira ntchito yanga yam'mbuyomu komanso kafukufuku pankhaniyi. Kutulutsa uku popanda chidziwitso changa sikumayendera bwino njira yophatikizira komanso yoyang'ana mwachidwi pa ntchito yomwe ikufunika kuphatikizidwa ndipo ikuyenera kuphatikizira onse okhudzidwa.

Sindikudziwa ngati nkhaniyi idzafikanso m'makutu osamva kapena ayi. Tadutsa kale mfundo yosabwereranso pankhani ya zokopa alendo zokhazikika komanso zokopa alendo odalirika lero; zowonongeka zomwe zakhala zikuchitika m'zaka zisanu ndi zitatu zapitazi ndithudi sizingasinthe. Koma mwina pali kuwala kwa mumsewu wautali wamdima ngati tonse tichita mbali yathu kuti kusinthaku kuchitike.

Sindinachite chidwi ndi njirayi chifukwa idangotanthauza kungofuna kutseguliranso zokopa alendo monga momwe tinalili m'nthawi ya mliri, kuyang'ana kukula komwe sikunakonzekere; kunyalanyaza mfundo za kuphunzira mozama za kuthekera ndi bizinesi yomwe imayang'ana phindu lofulumira kutengera kusowa kwaukadaulo, kuchereza alendo, ndi ntchito. Munthu atha kuwona momwe makampaniwa akuganizira pakali pano, pakati pa mliriwu - tabwereranso kunyamula anthu m'malo ogulitsira, popanda kuchezerana, osavala masks, kapena njira zina zowonera - kusasamala!

Ndikufuna kuwona njira yozama yomwe imayang'ana zokopa alendo monga ntchito yabwino, chikhalidwe cha chikhalidwe ndi chikhalidwe chomwe chimakopa mlendo amene akufunadi kukhala pano m'malo mwa amene ali pano chifukwa cha mtengo ndi kupezeka; koma kuti izi zitheke mufunika gulu lalikulu la anthu okhudzidwa kuphatikiza boma, akuluakulu, mabizinesi ndi anthu amdera lanu.

Malangizo oyendetsera bwino ndalama zokopa alendo ku Malta

Malingaliro anga kuyambira pano adzakhala osavuta, amtundu uliwonse, komanso osavuta. Ngati pali chidwi chilichonse kwa wina aliyense - wolamulira, wandale, kapena wokhudzidwa yemwe akufuna kudziwa zambiri za njira kapena njira yopititsira malingaliro otere, titha kukambirana mwatsatanetsatane.

Njira zilizonse zokopa alendo ku Malta siziyenera:

  1. Kukonzekera padera zosowa ndi kutengapo mbali kwa onse okhudzidwa kuphatikizapo anthu ammudzi.
  2. Ndondomekoyi iyenera kukhala ndi ndondomeko yoyenera yowunika kapena kuwunikiranso yopangidwa ndi akatswiri a maphunziro ndi akuluakulu omwe akugwira ntchito ndi mabungwe omwe alipo, monga OTIE, IOH Med Group, ndi mabungwe ena ogwira ntchito.
  3. Gulu la mabungwe apakati pa maboma liyenera kukhazikitsidwanso (monga momwe zinalili zaka 15 zapitazo) kuti liwongolere ntchito yomanga ndi chitukuko ndi ntchito zina zachitukuko zomwe zingawononge zokopa alendo.
  4. Pomaliza njirayo iyenera kukhala ya nthawi yayitali (zaka zisanu ndi zinayi sizingatchulidwe kuti ndi nthawi yayitali!)

ZOMWE MUNGACHITE PA NKHANIYI:

  • Ndidakhumudwa kwambiri kuti njirayi idaphatikizanso zambiri zomwe ndakhala ndikulemba m'nkhanizi kuyambira 2020 (kuphatikiza ma Rs atatu otseguliranso zokopa alendo) popanda mawu ovomereza ntchito yanga yam'mbuyomu komanso kafukufuku pankhaniyi.
  • Ndikufuna kuwona njira yozama yomwe imayang'ana zokopa alendo ngati ntchito yabwino, chikhalidwe ndi chikhalidwe chomwe chimakopa mlendo yemwe akufunadi kukhala pano m'malo mwa yemwe ali pano chifukwa cha mtengo ndi kupezeka.
  • I was not impressed with this strategy because it simply signified a superficial drive to reopen tourism as we were in pre-pandemic times, looking for growth that is unplanned.

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Julian Zarb

Dr Julian Zarb ndi wofufuza, mlangizi wokonzekera zokopa alendo komanso Wophunzira ku Yunivesite ya Malta. Adasankhidwanso kukhala Katswiri wa High Streets Task Force ku UK. Gawo lake lalikulu la kafukufuku ndi zokopa alendo komanso zokonzekera zokopa alendo pogwiritsa ntchito njira yophatikizira.

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