Msewu wopita ku Super Bowl Tsopano Wolumikizidwa ndi Fritos

A GWIRITSANI KwaulereKutulutsidwa 1 | eTurboNews | | eTN
Avatar ya Linda Hohnholz
Written by Linda Hohnholz

Pamene nyengo ya playoff ikuyambika kumapeto kwa sabata ino, mitundu ya Frito-Lay ndi PepsiCo Beverage ikugwirizana ndi "Road to Super Bowl," kampeni yotengera mafani paulendo wopita ku Super Bowl LVI mothandizidwa ndi akatswiri asanu okondedwa a Super Bowl: Peyton Manning, Eli Manning, Jerome Bettis, Victor Cruz ndi Terry Bradshaw.

Kampeniyi ndi yaposachedwa kwambiri muubwenzi wazaka makumi ambiri ndi NFL ndi Super Bowl, komanso imodzi mwanthawi yabwino kwambiri pachaka yosangalalira chakudya chokoma, chokometsera cha Frito-Lay chokhala ndi chakumwa choziziritsa komanso chotsitsimula cha PepsiCo.

"PepsiCo ndi yofanana ndi zomwe zimachitika pamasewera, ndipo palibe kampani ina yomwe ingabweretse zokhwasula-khwasula ndi zakumwa pa phukusi lathunthu la NFL," atero a Greg Lyons, SVP ndi Chief Marketing Officer, PepsiCo Beverages North America. "Tikudziwa kuti 90 peresenti ya mabanja azisangalala ndi zokhwasula-khwasula ndi zakumwa limodzi pa Super Bowl Lamlungu, koma chaka chino, tikuyamba ulendo wopita ku LA molawirira ndi zina zomwe timakonda."

"Tinkafuna kuyambitsa masewerawa mosangalatsa komanso mosangalatsa, ndiye kuti tili ndi osewera odziwika bwino komanso odziwika bwino mu kampeni imodzi yodzaza ndi zosangalatsa," Rachel Ferdinando, SVP ndi Chief Marketing Officer, Frito-Lay North America. "Kuyambira ulendo wopita ku dzenje loyima panjira, ulendowu umalimbikitsidwa ndi zokhwasula-khwasula ndi zakumwa zabwino kwambiri - zokonda zamasewera zomwe PepsiCo yekha angabweretse."

"Njira Yopita ku Super Bowl" Imatengera Mafani pa Basi!

Pazamalonda, a Mannings amaphatikizidwa ndi Bettis ndi Cruz, pomwe Jerome "Bus" Bettis amakonza basi yeniyeni kuti atenge akatswiri a Super Bowl kubwerera ku The Big Game - ndipo, monga momwe mungaganizire, ziwonetsero zimayamba. Kuyambira kugunda msewu ndi theka la nyumba yolumikizidwa ku basi kupita kuyimba kosayembekezereka-motsatira nambala wani ya Olivia Rodrigo 'good 4 u' mpaka Bradshaw kulowa nawo paulendo pa "mpando wapadera" chifukwa cha iye, malowa amawonetsa ubale. zomwe zitha kuchitika mukamasangalala ndi mpira - komanso zokhwasula-khwasula zomwe mumakonda ndi zakumwa. Kampeniyi iyamba lero ndipo iwonetsedwa pa digito komanso pawayilesi yakanema kuyambira Super Wild Card Weekend mpaka Championship Lamlungu.

"Malonda awa ali ndi zonse - mphete 10 za Super Bowl zophatikizika pakati pa osewera, zakumwa zabwino kwambiri zamasewera ndi zokhwasula-khwasula zochokera ku PepsiCo Beverages ndi Frito-Lay, ndipo ndithudi ndinayamba kugwira ntchito limodzi ndi mchimwene wanga," adatero Eli Manning. "Post-season nthawi zonse imakhala nthawi yosangalatsa pachaka ndipo ndikukhulupirira kuti kampeniyi imathandizira kuti mafani akonzekere The Big Game pamene tikupita nawo panjira yopita ku Super Bowl LVI. Tili ndi anthu ambiri oseketsa pazamalondazi, chifukwa chake ndikukhulupirira kuti aliyense angasangalale kuziwonera monga momwe tidakondera kujambula. "

Chisangalalo cha tsiku lamasewera chikupitilira ndi ma CD a NFL-themed Frito-Lay ndi zowonetsera za Frito-Lay ndi PepsiCo Beverage zomwe zikupezeka kwa ogulitsa mpaka pakati pa February. Ogula akamasanthula kapena kugula chimodzi mwazinthu zodziwika bwino ndikuyika nambala, ali ndi mwayi wopambana zida za NFL kuti akonzekere Super Bowl Lamlungu.

Msewu wa Frito-Lay kupita ku Super Bowl

Frito-Lay akutenga chophimba cha Super Bowl LVI chokhala ndi malo awiri amasewera omwe ali ndi Flamin 'Hot Products ndi Lay's. Flamin 'Hot idzaphatikizanso mtundu wa Doritos ndi Cheetos komanso abwenzi ena omwe ali ndi mzimu Wotentha wa Flamin. Chilengezo cha kampeni ya Lay's Super Bowl LVI chimabwera pambuyo pa kutulutsidwa kwake kwaposachedwa kwa Golden Grounds, chopangidwa kuchokera ku mbatata zomwe zimabzalidwa m'minda yosakanikirana ndi dothi lopatulika lomwe limakokedwa mwachindunji kuchokera ku mabwalo amasewera a NFL ndi minda kuti ipange mzere wochepera wa tchipisi kwa omwe amakonda kwambiri. ya okonda mpira.

Pofuna kupangitsa zosangalatsa zapakompyuta kukhala zamoyo, Frito-Lay akuchititsa "Calle de Crunch," zomwe zimachitika mwa munthu payekha ku LA Live masiku otsogolera ku Super Bowl LVI. Kuphatikiza apo, Frito-Lay ndi PepsiCo Foundation akuthandizira kwamuyaya anthu ammudzi wa Los Angeles kudzera mukugwirabe ntchito ndi GENYOUth kuti apereke mwayi wopeza chakudya kumadera omwe amapeza ndalama zochepa. Zambiri zokhudzana ndi kampeni ya Frito-Lay's Super Bowl ndi ntchito zapagulu zidzawululidwa m'masabata akubwerawa.

Pepsi Super Bowl LVI Halftime Show

Kutsatira chilengezo cha zivomezi kuti Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige ndi Kendrick Lamar adzakhala mutu wa Pepsi Super Bowl LVI Halftime Show, Pepsi akukwezanso chidwi ndi pulogalamu ya m'manja ya Pepsi Super Bowl LVI Halftime Show yomwe ikupezeka pa. Apple App Store ndi Google Play Store.

Zopangidwira anthu okonda nyimbo omwe sangadikire kuti tsiku lalikulu lifike, pulogalamuyi yaulere imaperekanso zokumana nazo panthawi yachiwonetserocho ndipo nyimbo zomwe zimawonedwa kwambiri ndi mphindi 12 pa February 13 pa SoFi Stadium.

Pulogalamu yam'manja imapereka mwayi kwa mafani kuti APANDE, KUDZIWA NDI KUSUNGULIRA kuphatikiza:

• Mwayi Wopambana: Zopereka - Pepsi Super Bowl LVI Halftime Show mbali zimadutsa kuphatikizapo maulendo apandege ndi mahotela, masewera a mpira osayinidwa ndi ojambula, ndi zina;

• Cholimbikitsa KUTI ZINDIKIRA: Zopanga modabwitsa, zowululidwa patsogolo pa chiwonetsero chachikulu;

• Mwayi WOTULUKA: Zatsopano komanso zapadera, zochititsa chidwi za AR, komanso zochitika zapa digito kuti mafani apindule.

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Avatar ya Linda Hohnholz

Linda Hohnholz

Mkonzi wamkulu kwa eTurboNews zochokera ku eTN HQ.

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