COVID-19 yathandizira kufunikira kwa makampani omwe ali m'makampani oyendayenda ndi zokopa alendo kuti azigwiritsa ntchito ndalama mwachangu munjira zama digito kuphatikiza msika wapadziko lonse woyenda pa intaneti womwe ukuyembekezeka kukula pamlingo wokulirapo pachaka (CAGR) wa 8% kufikira $ 765.3 biliyoni pakati pa 2022 ndi 2025.

Chifukwa cha ogula ambiri omwe amasamukira ku malonda a e-commerce, ngati osewera alephera kuyika ndalama mu njira yolimba ya digito, amalola omwe akupikisana nawo kuti atenge gawo lalikulu pamsika.

Lipoti laposachedwa kwambiri likuwonetsa kuti oyimira pakati akuchulukirachulukira kuchoka mumsewu waukulu kupita ku ntchito yopepuka, yapaintaneti yokhayo kuti akwaniritse kusintha kwa ogula ndikusunga ndalama zogwirira ntchito zotsika.

Mliriwu wakulitsa kufunikira kochepetsa kukhudzana ndi thupi ndipo chifukwa chake machitidwe a ogula asintha pomwe makasitomala ali ndi mwayi wochita malonda awo pa intaneti. Izi zidatsimikiziridwa mu kafukufuku waposachedwa, pomwe 78% ya ogula akuti ali 'kwambiri', 'kwambiri' kapena 'pang'ono' okhudzidwa ndi kuyendera mashopu chifukwa cha chiwopsezo cha COVID-19.

Chifukwa cha kusintha kwa zosowa ndi zofuna za apaulendo amakono, zoyendera zasintha kuchokera ku malo ogulitsira amsewu omwe amakhala ndi anthu apaulendo kupita kumsika wogawanika kwambiri wapaintaneti.

Malinga ndi kafukufuku waposachedwa, 24% ya ogula adagwiritsa ntchito intaneti yoyendera maulendo (OTA) nthawi yomaliza yomwe adasungitsa tchuthi, pomwe 7% yokha ya ogula amagwiritsa ntchito sitolo yoyang'ana maso ndi maso.

COVID-19 idathetsa ntchito zokopa alendo mu 2020 pomwe kuyenda kudayima pang'onopang'ono kubweretsa msika wapadziko lonse lapansi wapadziko lonse lapansi kutsika ndi 60.1% YoY kufika $236.7 biliyoni. Mliriwu udakhudza kwambiri mabizinesi, kusokoneza magwiridwe antchito, kupangitsa kuti ogula achepetse, ndikupanga ndalama zowonjezera, komabe makampani ambiri adagwiritsa ntchito izi kuti apititse patsogolo kusintha kwa digito. Atsogoleri adagwiritsa ntchito njira zamakasitomala zomwe zimalimbana ndi zovuta zomwe zidachitika ndi COVID-19, monga kuchepetsa kuyanjana kwamakasitomala.

Zothetsera izi zidzatsimikizira kupulumuka kwanthawi yayitali pambuyo pa mliri. Mwina chosiyanitsa chamakampani otsogola oyenda pa intaneti ndikuphatikiza ndi kugwiritsa ntchito matekinoloje aposachedwa, mpaka pomwe ma brand ena oyenda monga Airbnb ndi Trip.com amadzitcha okha ngati makampani aukadaulo. Ndi izi, kupanga makonda, deta yayikulu, mapulogalamu oyenda, luntha lochita kupanga, ndi kuphunzira pamakina zimathandizira kwambiri njira zamakampani oyendayenda pa intaneti, pomwe osewera otsogola amaika ndalama zambiri m'malo awa kuti akwaniritse zosowa za ogula.

ZOMWE MUNGACHITE PA NKHANIYI:

COVID-19 has accelerated the need for companies within the travel and tourism industry to rapidly invest in digital strategies including the global online travel market which is expected to grow at a compound annual growth rate (CAGR) of 8% to reach $765.
Perhaps the distinguishing feature of leading online travel companies is the integration and use of the latest technologies, to the extent that some travel brands such as Airbnb and Trip.
Chifukwa cha ogula ambiri omwe amasamukira ku malonda a e-commerce, ngati osewera alephera kuyika ndalama mu njira yolimba ya digito, amalola omwe akupikisana nawo kuti atenge gawo lalikulu pamsika.