VisitBritish ndi British Airways amayendera alendo aku US

VisitBritain ndi British Airways sabata ino ayambitsa kampeni yowononga mamiliyoni ambiri ku USA, msika waukulu kwambiri komanso wofunika kwambiri wa alendo ku Britain, wotchedwa 'Panthawiyi ku Britain'. Pamodzi ndi kampeni, VisitBritain ndi British Airways alengezanso za mgwirizano wazaka zitatu kuti agulitse Britain padziko lonse lapansi.

Kampeni yopangidwa limodziyi, yokhala ndi ma tchanelo ambiri idzawunikira zopereka zodabwitsa kuchokera komwe mukupita tsopano, kuwonetsa mbali ina ya Britain yodzaza ndi zochitika zamakono, zoziziritsa kukhosi komanso zosakayikitsa. Zochitika zosiyanasiyana zomwe zawonetsedwa pamsonkhanowu zimayendetsedwa ndi akatswiri omwe amalowa mu chikhalidwe cha British; malingaliro ovuta a komwe akupita komanso ulendo womwe ukuyembekezera apaulendo paulendo wawo wotsatira. Poganizira zofuna zapaulendo komanso kuchepetsedwa kwa ziletso zoyendera ku UK, ndi nthawi yabwino kuwuluka ndi British Airways, kuyimitsa ntchito za ndege zaku Britain ndikusangalala ndi zochitika zosangalatsa zomwe zimaperekedwa.

Pitani ku Britain Wachiwiri kwa Purezidenti waku America Gavin Landry adati:

"Britain yadzaza ndi zochitika zomwe sizinadziwike komanso zosangalatsa, ndipo tikufuna kuti anthu asungitse ulendo pompano kuti abwere kudzawona zikhalidwe zathu zosiyanasiyana, cholowa chathu ndi zopereka m'maiko athu ndi zigawo. Zochitika zazikuluzikulu chaka chino, kuphatikiza Her Majness The Queen's Platinum Jubilee kukondwerera zaka 70 pampando wachifumu, 'Unboxed,' mndandanda wa zochitika 10 zaku UK zomwe zikuwonetsa ukadaulo wa dzikolo, komanso Masewera a Birmingham 2022 Commonwealth Games, amapereka kamodzi kokha. -zochitika zamoyo zomwe alendo angakhale nazo chaka chino, ku Britain. Kugwira ntchito ndi mnzanu ngati British Airways kumakulitsa kufikira kwathu pamene tikuyendetsa kuchira ku COVID, kutembenuza kudzoza kuti tiyendere kusungitsa malo. ”

Tom Stevens, Director of Brand & Customer Experience ku British Airways anati:

"Tikachira ku mliri wapadziko lonse lapansi, tili okonzeka kukhala ndege yomwe imalumikizanso Britain ndi dziko lapansi ndi dziko lonse lapansi ndi Britain - ndipo tili okondwa kuyanjana nawo. Pitani ku Britain m’cholinga chathu cholimbikitsa alendo ku Britain. Takhala tikugwira ntchito molimbika kuti tipeze zambiri, zopanda msoko komanso zosangalatsa kwa makasitomala athu, ndikukhazikika pakatikati pabizinesi yathu. Ndi mitengo yabwino komanso njira zopitilira 25 zochokera ku USA kupita ku London, sipanakhalepo nthawi yabwinoko yoti apaulendo asungitse ndege yawo yopita ku Britain. ”

'Pakadali pano ku Britain' ikhala ndi cholinga choyendetsa malingaliro ndi kusungitsa ku Britain British Airways, pamene akulimbikitsa anthu omwe akufuna, kuphatikizapo apaulendo omwe amayendetsedwa ndi zochitika. Kampeniyi ikuwonetsa okonda osankhidwa omwe ali akatswiri m'magawo awo, kuphatikiza Jonathan Heaf, Chief Content Officer ku Soho House, Aisha & Oreoluwa Ayoade, oyambitsa nawo luso la Yellowzine lomwe limagwira ntchito ndi akatswiri ojambula aku Africa, Asia, Caribbean ndi Spanish diaspora. , Lynsey Verrillo, woyambitsa nawo Blackbook Winery, ndi Matthew Lindley, woyendetsa ndege wa British Airways 777. Okonda kukoma adzapereka maupangiri awo ndi zomwe amakonda kuchita m'mizinda yaku Britain, kuphatikiza chakudya, kunja, ndi zithunzi zaku Britain zopindika zamakono. Izi zikuphatikiza chilichonse kuyambira kuyesa nyama yanyama Butchery ku Rudy's Vegan Diner (yomwe idavomerezedwa ndi Heaf), kupeza chigawo chopanga cha FarGo Village ku Coventry (chomwe chalimbikitsidwa ndi Ayoade), ndikufika pachimake chatsopano ndi Dare Skywalk pa Tottenham Hotspur Stadium (yomwe yalimbikitsidwa ndi Lindley) .

Kampeniyi idzayendetsedwa ndi anthu, mawonedwe a pulogalamu ndi mavidiyo, mgwirizano wachindunji, ndi mavidiyo mwachindunji, kukulitsidwa kudzera mwa othandizana nawo kuphatikizapo TrueX, GumGum, The Trade Desk ndi Conde Nast. Kampeni yakulenga idapangidwa ndi bungwe lomwe langosankhidwa kumene la British Airways la Uncommon Creative Studio, pomwe kukonza ndi kugula kwawayilesi kudayendetsedwa ndi OMD, Pitani ku Britainpanopa ndi British Airways' kampani yatsopano yogula media yomwe imamvetsetsa bwino mitundu yonse iwiri.

Mu Seputembala 2021, VisitBritish ndi British Airways adalowa mgwirizano wazaka zitatu wa Global Airline Partner Framework Agreement. Mgwirizanowu umathandizira zokonda zokopa alendo ku Britain, ndi cholinga chogawana malingaliro ovuta a Britain ndikuwonjezera gawo la msika kudzera muzochita zogwirira ntchito, kuyendetsa maulendo achangu ndikugwiritsa ntchito mwachangu momwe mungathere.

British Airways idzawuluka kuchokera ku zipata za 26 USA kupita ku London chilimwe chino, kuphatikiza njira yatsopano yochokera ku Portland, Oregon kupita ku London Heathrow kuyambira Juni. Ndipo kuti apange chidziwitso chosavuta kwa iwo omwe akufuna kupita kumadera aku Britain, British Airways ndi Loganair adakulitsa mgwirizano wawo wa codeshare posachedwa, ndikupereka mwayi wosankha komanso kulumikizana kwa makasitomala.

Kampeni ya 'Pakali pano ku Britain' ikulowa mu kampeni yotsatsa ya VisitBritish yomwe yangoyambitsidwa kumene, ya 'Welcome to Other Side of Britain' yomwe imayika chidwi cha mizinda yomwe idakhudzidwa kwambiri ndi kusowa kwa alendo ochokera kumayiko ena, komanso kugawana mauthenga olandila ndi chilimbikitso. Ikuwonetsanso zochitika zazikuluzikulu chaka chino, zomwe zikuyenera kukhala zokopa alendo padziko lonse lapansi.

USA ndiye msika waukulu kwambiri komanso wamtengo wapatali wa alendo obwera ku UK, wokwana £4.2 biliyoni mu 2019; 15% ya ndalama zonse zomwe zimagwiritsidwa ntchito. Mu 2019, panali maulendo okwana 4.5 miliyoni ochokera ku USA, 11% ya maulendo onse obwera ku UK mu 2019. Kuthamanga kwa ndege kuchokera ku USA kupita ku UK kukupitiriza kusonyeza zizindikiro za kuchira. Mu Marichi 2022 ntchito zokonzekera ndege zidali -42% kumbuyo kwa Marichi 2019, kuwongolera kodalirika kwa mwezi uliwonse kuyambira chiyambi cha mliri (Apex). Ziwerengero zaposachedwa zochokera ku Oxford Economics zikuwonetsa kuti maulendo ochokera ku USA kupita ku UK anenedweratu kuti apitilira kuchuluka kwa covid isanachitike pofika chaka cha 2024. Kwa nthawi yayitali, maulendo akuyembekezeka kuwonjezeka 30% ndikuwononga 62% pakati pa 2019-2030.