Chidaliro Chapaulendo Chikukula

"Tikayang'ana m'mbuyo kotala yoyamba ya chaka komanso miyezi yamtsogolo, tili ndi chiyembekezo pazomwe 2022 itisungire," atero a Jennifer Andre, Wachiwiri kwa Purezidenti, Expedia Group Media Solutions. "Kukwera kwa zolinga zapaulendo, kukulitsa mazenera osakira, kukweza kusaka kwa mayiko, komanso kukwera kwa chidwi kwa ogula paulendo wokhazikika ndi zina mwazinthu zabwino zomwe tidaziwona mu Q1 2022. Chaka chino chikupanga chaka chakukula kokhazikika tikuyembekeza kuyanjana ndi anzathu komanso makampani onse kuti tipitilize kumanganso ntchito zokopa alendo mtsogolomu. " 

Zomwe zapeza kuchokera ku Expedia Group Media Solutions Q1 2022 Travel Trend Report zikuphatikiza: 

Kusaka Kwapaulendo Kukuchitika Monga Zoletsa Zosavuta 

Ndi chaka chatsopano pamabwera chidwi chatsopano chakuyenda, monga momwe zikuwonetsedwera ndi kukweza kwakusaka padziko lonse lapansi. Pa Q1, kuchuluka kwakusaka padziko lonse lapansi kudakwera 25% kotala kupitilira kotala, motsogozedwa ndi kukula kwa manambala awiri ku North America (NORAM) pa 30% ndi ku Europe, Middle East, ndi Africa (EMEA) pa 25%. Kuyerekeza kwa chaka cham'mbuyo kukuwonetsanso kuchira kwamphamvu, kufufuzidwa kwapadziko lonse kumakwera ndi 75% chaka ndi chaka poyerekeza ndi Q1 2021. Madera onse adakwera chaka ndi chaka, ndi kufufuza kwa EMEA kukwera 165%, NORAM kukwera 70%, Latin America (LATAM) kukwera 50%, ndi Asia Pacific (APAC) kukwera 30%. 

Kusaka kwa sabata ndi sabata kumasinthasintha mu Q1 yonse, koma mkati mwa sabata la February 14, madera onse adawona kukula kwa sabata ndi sabata kutsatira kusintha ndi zilengezo zokhudzana ndi katemera ndi chigoba padziko lonse lapansi, kuphatikiza ku US ndi Europe.  

Kukulitsa Chikhulupiriro Chapaulendo = Kusaka Kwautali Kwa Windows   

Ndi chidaliro chapaulendo pakukweza, Q1 idawona kukulitsa mazenera osakira. Kufufuza kwapadziko lonse pazenera losakira masiku 180+ kudakwera 190%, pomwe kusaka kwamasiku 0 mpaka 21 kudatsika ndi 15% kotala kupitilira kotala. Kumagawo, kugawana kwazenera kwakanthawi kochepa mu APAC ndi LATAM kudakhazikika pakati pa Q4 2021 ndi Q1 2022, pomwe apaulendo a EMEA ndi NORAM adafufuzanso, zenera losakira masiku 91 mpaka 180 likuwonjezeka 140% ndi 60%, motsatana.  

Mu Q1, 60% ya kusaka kwapadziko lonse lapansi kudagwera mkati mwa zenera la 0- mpaka 30-day, kuchepa kwa 10% poyerekeza ndi Q4, pomwe gawo lakusaka pawindo la 91- mpaka 180-day lidakwera 80% kotala kotala. Gawo lofufuzira lapadziko lonse lapansi lazenera lamasiku 91 mpaka 180+ lidakwera 35% kotala kotala, pomwe zenera lamasiku 91 mpaka 180 likuwona zopindulitsa kwambiri.  

Mizinda Yaikulu & Magombe Amasunga Chidwi    

Mizinda ikuluikulu monga Las Vegas, New York, Chicago, ndi London idakhalabe yotchuka ndi apaulendo ndipo idakhala pamndandanda wapadziko lonse 10 wamalo omwe adasungitsidwa ku Q1, komanso madera akugombe ngati Cancun, Punta Cana, Honolulu, ndi Miami. Las Vegas idakwera pamndandanda wapadziko lonse lapansi, kupitilira New York, yomwe idakhala ndi nambala 1 mu Q3 ndi Q4 2021. Komabe, kotala lachitatu motsatizana, New York idawonekera pamndandanda 10 wapamwamba wamalo osungitsidwa m'madera onse.   

Malo atsopano apakati pa zigawo adawonekeranso pamndandanda wamalo 10 apamwamba omwe adasungitsidwa m'chigawo chilichonse, kuphatikiza Roma ku EMEA, Puerta Vallarta ku LATAM, ndi Phoenix ku NORAM. Ku APAC, madera aku Australia adakula kwambiri kotala kotala, kuphatikiza Sydney, Melbourne ndi Surfers Paradise.  

Magwiridwe Ogona Akukwera  

Kusungitsa malo apadziko lonse a mahotela ndi malo obwereketsa kutchuthi kuphatikizidwa kunakwera 35% kotala kupitilira kotala, ndipo zigawo zonse zidakula ndi manambala awiri mu Q1. Munthawi ya Q1, 15 mwa madera 25 apamwamba padziko lonse lapansi adawona kukula kwa manambala awiri pakusungitsa mahotelo kotala kupitilira kotala. Kutalika kwa malo okhala padziko lonse lapansi kunali kokhazikika pakati pa Q4 2021 ndi Q1 2022, masiku 2 ogona kuhotelo ndi masiku 5.5 obwereka. 

Nthawi yopuma yozizira komanso nthawi yachilimwe imachitika nthawi ya Q1, malo obwereketsa tchuthi anali ndi gawo lina labwino, ndikuwonjezeka kwa kotala kupitilira kotala pamawerengero obwereketsa tchuthi. Maulendo apakhomo adapitilirabe ku malo obwereketsa tchuthi, pomwe Australia, France, Brazil, ndi US ndi mayiko omwe adasungitsidwa bwino kwambiri m'magawo awo. 

Kufuna Kukula ndi Mwayi kwa Sustainable Tourism

Ogula padziko lonse lapansi akupanga kale zisankho zoganizira kwambiri poyenda, monga kusankha zopereka zowonjezera zachilengedwe komanso zokhazikika, ndipo ambiri akufuna kutero m'tsogolomu. Komabe, ambiri amadzimva kuti ali ndi nkhawa poyambitsa njira yokhala oyendayenda okhazikika ndipo akufunafuna chidziwitso chokhazikika kuchokera kuzinthu zodalirika zoyendera maulendo ndi opereka chithandizo.  

Malinga ndi kafukufuku wathu waposachedwa wa Sustainable Travel Study, magawo awiri mwa atatu a ogula akufuna kuwona zambiri zokhudzana ndi kukhazikika kuchokera kwa opereka malo ogona ndi oyendetsa, ndipo theka akufuna kuwona izi kuchokera kumabungwe omwe akupita. Kuphatikiza apo, 50% ya ogula angalolere kulipira zambiri zoyendera, zochita, ndi malo ogona ngati njirayo inali yokhazikika. 

Zambiri za Q1 2022 Travel Insights   

Kuti mudziwe zambiri komanso zidziwitso kuchokera ku ma petabytes 70 amtundu wapadziko lonse wa Expedia Group wofuna kuyenda ndi zomwe mukufuna, tsitsani Lipoti lathunthu la Q1 2022 Travel Trend Report Pano. Lembetsani ku Media Solutions blog ndikulumikizana pa Twitter ndi LinkedIn kuti mudziwe zambiri zamayendedwe komanso zidziwitso zachigawo.  

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Avatar ya Linda Hohnholz

Linda Hohnholz

Mkonzi wamkulu kwa eTurboNews zochokera ku eTN HQ.

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