Vilnius, likulu la dziko la Lithuania komanso komwe akupita ku kampeni yopambana ya "Vilnius - the G-spot of Europe", akuyambitsa kampeni yatsopano yomwe cholinga chake ndi kuseketsa zomwe sizikudziwika pakati pa malo oyendera padziko lonse lapansi.
Kutsatira njira zopambana mphoto
Kampeni yatsopano, 'Vilnius: Zodabwitsa Kulikonse Mukuganiza Kuti Ndiko,' idzatsata mwambo wopambana mphoto "Vilnius - G-spot of Europe", womwe unanena kuti "palibe amene akudziwa komwe kuli, koma ukakhala. pezani - ndizodabwitsa. "
Kampeniyo idakhala mitu yayikulu padziko lonse lapansi, pomwe idatchulidwanso ngati kampeni yabwino kwambiri yotsatsa pa International Travel & Tourism Awards ndi World Travel Market ku London.
Kampeni yoyendetsedwa ndi data
Lingaliro logwiritsa ntchito kusadziwikiratu kwa mzindawu ngati chida chokopera alendo ambiri limathandizidwanso ndi deta. Malinga ndi kafukufuku wa 2019, wopangidwa ndi a Go Vilnius, bungwe lovomerezeka lachitukuko mumzindawu lomwe lidayambitsa kampeniyi, 5% yokha ya Brits, 3% ya aku Germany, ndi 6% ya Israeli amadziwa zambiri kuposa dzina komanso pafupifupi komwe kuli Vilnius. .
A tsamba lodzipatulira kampeni adzafunsa alendo kuti aganizire kumene Vilnius ali ndi mwayi wopambana ulendo wopita mumzindawu pamene akudziwitsidwa za zifukwa zambiri zomwe Vilnius ali wodabwitsa. Kampeniyi iphatikizanso kanema wowonetsa anthu aku Berlin akuyika Vilnius kulikonse kuyambira ku America mpaka ku Africa.
Kanemayo adzafalikira kudzera pa nsanja zapaintaneti limodzi ndi zotsatsa zotsatsa m'misika yomwe mukufuna komanso malo osankhidwa atolankhani. Pomaliza, zikwangwani ku London, Liverpool ndi Berlin ziwonetsa Vilnius woganiziridwanso m'maiko osiyanasiyana azongopeka. Kampeniyi iphatikizanso zochitika zaku London pop-up Vilnius zotsegulidwa pa Marichi 22.
Malo oganiza zamtsogolo
Malinga ndi Mtsogoleri wa Go Vilnius, Inga Romanovskienė, lingaliro linali loti asinthe kuipa kwa mzindawu kukhala likulu lodziwika bwino ku Europe kukhala kampeni yosangalatsa, momwe Vilnius amaseka chifukwa chosadziwika.
“Vilnius akupitirizabe kudzionetsera ngati mzinda womasuka koma wolimba mtima, wosaopa kuseka zolakwa zake ndi kumasuka ku miyambo ina. Cholinga chathu ndikuwonetsa kuti mosasamala kanthu komwe anthu akuganiza kuti Vilnius ali, ndi malo abwino oti mupiteko, "anatero Ms Romanovskienė.
Kampeni ya "Vilnius: Zodabwitsa Komwe Mukuganiza Kuti Ndiko" yomwe idakhazikitsidwa Lolemba February 3rd.
ZOMWE MUNGACHITE PA NKHANIYI:
- A campaign-dedicated website will ask visitors to guess where Vilnius is for a chance of winning a trip to the city while being informed of myriad reasons why Vilnius is amazing.
- According to the 2019 study, undertaken by Go Vilnius, the official development agency of the city which initiated the campaign, only 5% of Brits, 3% of Germans, and 6% of Israelis know more than the name and the approximate location of Vilnius.
- According to the Director of Go Vilnius, Inga Romanovskienė, the idea was to turn the city's disadvantage of being a lesser-known European capital into an entertaining, fun campaign, in which Vilnius laughs at its obscurity.
