African Tourism Board Project Hope Recovery Plan tsopano ili ndi Strategic Framework

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Written by Dr. Taleb Rifai

A Taleb Rifai, wapampando wa Project Hope Africa apereka lingaliro lake lalingaliro la chimango chonse kwa Bungwe la African Tourism Board (ATB). Dr. Rifai ndiyenso woyang'anira ATB komanso membala wa kumanganso.ulendo kanthu.

Anatinso mu pulani yake: Kuyang'ana kwambiri ndikukula kwachuma ndi chitukuko ku mayiko ndi maboma ku Africa, ndikukhala ndikudziwikiratu pazofanana ndi dziko lililonse. Cholinga chachikulu ndikupanga dongosolo lamaphunziro adziko lonse lothandiza dziko lirilonse payekhapayekha kutuluka bwino pankhani zachuma, zachikhalidwe komanso zandale, mu "Post Corona Era". Imayesetsanso kuyika makampani azoyenda ndi zokopa alendo, omwe akhudzidwa kwambiri ndi kuwonongeka ndi zovuta za COVID19, ngati mtsogoleri wotsogola komanso wopindulitsa onse, kwa HOPE

Chifukwa Chiyani Ulendo ndi Ulendo?

Maulendo ndi zokopa alendo zili lero ndipo zipitilizabe kukhala zazifupi komanso zapakatikati, limodzi mwamagawo omwe awonongeka kwambiri pachuma chifukwa chazovuta zaku Corona. Palibe zokopa alendo popanda kuyenda, kuyenda, komanso kuyenda zomwe zaimikiratu tsopano, chifukwa cha Corona. Chowonadi ndi chakuti kuyenda ndi zokopa alendo, monga nthawi zonse, zibwerera, komanso zamphamvu. Maulendo masiku ano salinso abwino kwa olemera ndi osankhika, ndi anthu ochita ntchito. Yasamukira kudziko la ufulu,

- ufulu wanga wodziwa dziko lapansi ndikuuwona,

- ufulu wanga wopita kukachita bizinesi, maphunziro,

- ufulu wanga wopumula ndikupumula.

- Lakhala lero "ufulu waumunthu",

- monga ufulu wanga pantchito, maphunziro ndi zaumoyo, ufulu wanga kukhala womasuka pazomwe ndikunena komanso momwe ndimakhalira. Maulendo ndi zokopa alendo zakwezedwa mzaka makumi angapo zapitazi kukhala zosowa zofunika kwambiri zaumunthu,

"Ufulu Wanthu". Chifukwa chake, ibwerera.

Chifukwa chiyani Africa?

Lero Africa ikuwona mawu akulimbana ndi Corona, kuchokera kutali kwambiri, mpaka pano. Ikuyang'ana ndikuwona dziko lotukuka komanso lotukuka lomwe silitha kulimbana ndi zovuta zamankhwala zosavuta. Africa inali yakanthawi yayitali, wozunzidwa ndi umbombo, sichinawonekere m'mawa ngati nthawi yopumula, osakhala gawo la izi komanso dziko losaganizira, chifukwa chake ali ndi mwayi wapadera wopereka kudziko lapansi mapu osiyana. Iyi ikhoza kungokhala mphindi yaku Africa m'mbiri.

Africa ilinso ndi mayiko 53, mayiko ochepa omwe akutukuka kumene (kupatula mwina South Africa, Nigeria, ndi mayiko ena aku North Africa), Kuthetsa zovuta zawo zachuma sikuyenera kubwera pamtengo waukulu malinga ndi mayiko ena. Africa, chifukwa chake, ikhoza kukhala chitsanzo kwa mayiko ambiri omwe akutukuka padziko lonse lapansi.

Tiyenera kuyamba kuvomereza kaye, kuti dziko lapansi pambuyo pa Corona lidzakhala losiyana kwambiri ndi dziko lomwe Corona isanachitike. Chovuta lero, pantchito yoyendera ndi zokopa alendo ndi momwe mungathandizire ndikutsogolera kusintha kwa anthu onse kukhala nyengo yatsopano yazachuma, nyengo ya Corona, chifukwa thanzi la chuma chonse ndiyo njira yokhayo yomwe gawo lathu lingakwaniritsire kukula ndikupindula. Chovuta chomwe sichingatithandizire kuti tikhale ndi thanzi labwino koma kutisunthira kudziko lina losiyana, dziko lotukuka kwambiri, lotukuka, dziko labwino.

Tiyenera kusintha chochitika chowopsachi kukhala mwayi.

Vutoli lili ndi magawo awiri osiyana;

1. The gawo lokhala ndi gawo, zomwe zikuyenera kuthana ndi zovuta zomwe zikuchitika masiku ano, kupangitsa kuti anthu akhale amoyo komanso athanzi, pogwiritsa ntchito njira zonse zotsekera.

2. The gawo lobwezeretsa, kukonzekera komwe kuyenera kutsimikizira osati kungothana ndi zovuta zomwe zikukumana ndi mavuto azachuma komanso pantchito, koma kutithandizira kupeza njira zopitilira patsogolo ndi chitukuko.

Ngakhale magawo awiriwa ndi ofunikira ndipo akuyenera kuthetsedwa mwachangu, dziko lapansi pano, laika mphamvu zake zonse ndi zida zake gawo limodzi, chokhacho. Mwina chifukwa, m'pomveka, moyo ndi thanzi ndizofunikira patsogolo paumunthu, koma lipotili likufuna kuwonetsa kuti, moyo pambuyo pa gawo loyamba, zomwe zili nazo, ndizofunikanso, moyo wokhala ndi ulemu komanso chitukuko. Tiyenera, chifukwa chake, kuyamba kukonzekera ndikukonzekera tsiku lotsatira kutetezedwa, mwachangu komanso mosachedwa

Pali mtengo pachilichonse, pagawo lililonse ndipo tiyenera kukonzekera izi. Mtengo wazachidziwikire ukuwonekeratu, ndipo dziko lililonse latenga njira zake kuti athane ndi gawoli, komanso mtengo wake, aliyense malinga ndi kuthekera kwake. Pomwe maboma ena, makamaka m'maiko omwe akutukuka, agwira ntchito yabwino posunga, maboma ambiri sanayambebe kulongosola gawo lachiwiri. Pakuwona kuwonongeka kwakukulu komwe gawo loyamba la zida, makamaka kutseka, kwadzetsa gawo lachiwiri la kuchira, tiyenera kuyamba pano kukonzekera ndikukonzekera gawo lachiwiri ndi mtengo wake; Kwa moyo kapena thanzi, Ngati ulibe ulemu kapena chitukuko. Ndondomeko iyi ya HOPE, ndiye kuti ndi kuyesa kuthana ndi mavutowa, kuthana ndi mapulani amakono a mawa, ndalama zomwe zikuyembekezeredwa komanso zofunikira zomwe zingafunike.

Khonsolo ya USA idavomereza posachedwapa kuperekedwa kwa $ 2.2 trilioni, zomwe zikuyimira pafupifupi, 50% ya bajeti yake yapachaka ndi 10% ya GDP yake, kuthana ndi zovuta zavutoli. Zidzagwiritsidwa ntchito pazinthu zotsatirazi, mwazinthu zina,

1. Kulipira mwachindunji kwa ogwira ntchito omwe achotsedwa ntchito komanso mabanja awo, kutengera kukula kwa banja

2. Kupanga thumba lothandizira ndi kupulumutsa mabizinesi ndi makampani, makamaka maulendo ndi zokopa alendo (ndege, maulendo apaulendo ndi mabungwe oyendera)

3. Kuthandizira bajeti yapadziko lonse lapansi kuti ichepetse misonkho pamalipiro onse, makamaka muntchito ndi ukadaulo wa digito.

4. Kuthandizira bajeti yapadziko lonse kuti ikwaniritse njira zonse zokhudzana ndi zida zamankhwala ndikuthandizira kutseguka kwachuma pang'onopang'ono

Singapore, Korea, Canada, China, ndi mayiko ena ambiri, kuphatikiza mayiko ena aku Africa, adasinthanso chimodzimodzi. Pafupifupi onse omwe amapatsidwa pakati pa 8 - 11% ya GDP yawo pamalingaliro ofanana. Chifukwa chake, akuti 10% ya GDP ndi ndalama zokwanira kugawa dziko lililonse komanso, ku Africa konse.

Dongosolo lonse litha kuwoneka chonchi,

1. Dziko lililonse la ku Africa likuyenera kugawa pafupifupi 10% ya GDP yake kuti ibwezeretse Dongosolo la HOPE.

2. Ndalama zomwe zidagawidwazo zitha kugwiritsidwa ntchito ndikugawika magawo awiri: 2.1 1/3 ya ndalamazo zothandizira mwachindunji bajeti ya pachaka ya 2020 yopezera zomwe zatayika mgawo la zida ndikukonzekera kuchira. Izi ziyenera kuphatikiza,

2.2 2/3 ya ndalama zoyambira ntchito zingapo m'zigawo zonse monga, masukulu, zipatala, misewu ndi misewu ikuluikulu, eyapoti, pakati pazofunikira zina. Izi zitha kuthandiza,

1. Mtengo wachindunji wazithandizo zamankhwala

2. Kupereka ndalama kwa ogwira ntchito omwe adachotsedwa ntchito chifukwa chazomwe adapeza, makamaka ogwira ntchito ku Tourism

3. Kupanga "Fund Fund", yothandizira mabizinesi makamaka ma SME ndikupereka ngongole zochepa

4. Mtengo wotsika misonkho ndi zolipiritsa ngati gawo limodzi lolimbikitsa chuma cha dziko

1. Kulimbikitsa chuma cha dziko lonse pakupopera ndalama zatsopano.

2. Kubwezeretsa anthu ambiri pantchito ndikupanga ntchito zatsopano.

3. Kuzindikira zomangamanga zomwe zikufunikabe.

4. Kuchulukitsa ndalama zomwe zatulutsidwa kuti zithandizire bajeti.

5. Kujambula mtundu womwe ungagwiritsidwe ntchito mutachira.

6. Kubwezeretsa kwathunthu chuma chambiri.

3. Ndalamazo ziyenera kuperekedwa kuchokera ku ndalama ngati sizingakhale kubwereka chiwongola dzanja chochepa ndiye njira ina. Kubwereka ndizovomerezeka pano, ngakhale ngongole yadziko iposa 100%. Timabwereka kuti tipeze ndalama zandalama, kulimbikitsa ndi kulimbikitsa chuma, ndikupanganso ndalama za bajeti yadziko, kukulitsa kuthekera kwa dziko kubweza ngongoleyo. Sitikongola kuti tibweze ngongole yathu yam'mbuyomu, koma timabwereka kuti tithandizire chuma potulutsa ndalama, pogwiritsa ntchito ndalama zambiri.

4. Mndandanda wa mapulojekiti oyenerera uyenera kukonzedwa nthawi yomweyo, avareji ya $ 1 biliyoni yopatsidwa ndalama iyenera kukhala yokwanira kukwaniritsa ntchito 100 pa avareji ya $ 10 miliyoni pa projekiti iliyonse. Ntchito ngati izi ndizofunikira kwambiri pakulimbikitsa chuma cha dziko koma ndizofunikira popereka zida zofunikira kuti maboma azitha kupereka zofunikira zonse kwa anthu komanso

mabizinesi, kuphatikiza ntchito za Travel and Tourism.

5. Pepala lonena za misonkho yomwe ikufunsidwa komanso kuchepetsedwa kwa ndalama ziyenera kukonzedwa mwachangu ngati kusintha kwa misonkho komwe kudzapitilize kuchira. Mtengo wa bajeti yadziko lonse uyenera kuwerengedwa kuchokera pa 2.2.4 pamwambapa poganiza kuti ndalamazo zidzawerengedwa mchaka cha 2021 ndipo mwina 2022. Pambuyo pake chuma chatsopanochi chikuyenera kusamalira zosowa zake, monga zambiri Ndalama zidzasonkhanitsidwa, chifukwa chakuyenda bwino kwachuma, ndikuthandizira bajeti yadziko lonse.

Awa ndi malingaliro komanso malingaliro amachitidwe. Sapangidwe kuti azitsatiridwa, kapena kutsatiridwa. Chofunikira, mdziko lililonse la ku Africa, ndikupanga, kukhazikitsa ndikukhazikitsa dongosolo, kutengera momwe zinthu ziliri mdziko lililonse ndipo, chitani tsopano, lero, osati mawa

Tiyenera kugwira ntchito m'dziko ndi dziko. Palibe ndondomeko ya HOPE yomwe ingakwaniritse zonse. Post-Corona Era yatsopanoyi yasintha mabungwe ambiri apadziko lonse lapansi.

Ngakhale mabungwe amchigawo sangathe ndipo, sayenera kufalikira kudera lonselo, dziko lililonse liyenera kuchitidwa palokha

Post-Corona Era yatsopano yatulukadi chinthu chatsopano, dziko latsopano. Zina mwazinthu zatsopano zomwe zikuyembekezeredwa mu New Era, ndizotsatira zachuma ndipo makamaka zomwe zingakhudze makampani azoyenda ndi zokopa alendo zimakhudza maulendo ndi zokopa alendo. Chofunika kwambiri ndikuti kukwera pakufunika kwa zokopa alendo zakunyumba ndi zigawo, chifukwa chake, kufunika kosintha mapulani athu okweza zokopa alendo ndi njira zoyendera ndi zokopa alendo palimodzi.

Zina mwazotheka zomwe zingakhale zosintha ndi izi:

1. Makina opangira makina ambiri amapulumutsa mphamvu osati kungotsitsa mitengo yopangira, komanso kukonza mtundu. Kuchepetsa komwe kumachitika chifukwa cha ntchito kwa anthu kudzatithandizira kukhala ndi thanzi labwino komanso kulola anthu kukhala ndi nthawi yopuma komanso tchuthi, zomwe pamapeto pake zidzalimbikitsa kuyenda komanso zokopa alendo.

2. Kulimbitsa chidaliro muukadaulo, magwiridwe antchito, komanso magawo olipira pa intaneti ali ndipo apitilizabe kusintha machitidwe a ogula, kutali ndi njira zachikhalidwe. Kuyenda mabizinesi ndi zokopa alendo ziyenera kuvomereza ndikuwona zenizeni ndikukonzanso njira yoyendetsera bizinesi moyenera

3. Padzakhala kuchepa kwakanthawi pamaulendo abizinesi chifukwa chakubwera kwa zida zopangira makanema, pomwe anthu a High Net Worth amasankha kuyenda kudzera pa ndege zapayokha zotsutsana ndi mpweya woyamba, zomwe zimakhudza kwambiri makampani oyenda

4 . Dongosolo lapadziko lonse lapansi latha. Ngakhale machitidwe ndi mabungwe am'madera adzayenera kusintha kuti agwirizane ndi zenizeni zatsopano ndikuyang'ana dziko lililonse payekha. Dongosolo lapadziko lonse lapansi, kuphatikiza dongosolo la UN ndi mabungwe ake, liyenera kusintha kuti likhale lachilungamo komanso lolungama. Izi zidzakhudza kwambiri mabungwe oyendera alendo padziko lonse lapansi monga UNWTO, WTTC ndi ena ambiri

5. Maboma, atsogoleri amabizinesi, ndi makampani azigawa ndalama zochulukirapo pazochita zazaumoyo ndi zinthu zaumoyo atazindikira mipata yapadziko lonse lapansi pomenya nkhondo ndi coronavirus. Izi zidzakhudza zokopa alendo. Zoyambitsa zina zambiri zatulukanso, ndikugwiritsa ntchito zaluso.

6. Kudalira maboma am'deralo m'maiko omwe akutukuka kudzawonjezeka, chifukwa cha njira zodzitetezera zothetsera mliriwu. Central Banks alowetsa ndalama zambiri m'mabungwe azachuma ndikupereka zisankho zomwe sizinaperekedwepo kale. Lingaliro lakumayiko akutukuka komanso ang'onoang'ono, kukonza kukwezedwa kwa zokopa alendo ndi mwayi wotsatsa

7. Padzakhala kusintha kwa chikhalidwe komwe kumazindikira mbali ya moyo yomwe tikadakhala otanganidwa kwambiri kuti tidziwe kale. Mabungwe apadziko lonse lapansi agwirizana pamodzi kuti amve chisoni kuti akhale ogwirizana. Ntchito zachifundo zapangidwa ndipo thandizo laumunthu limaperekedwa pomwe mabiliyoniyoni adapereka mamiliyoni a madola kuti athandize kupulumutsa miyoyo ya anthu. Maulendo akuyenera kulimbikitsa chisoni ichi padziko lonse lapansi.

8. Mphamvu zomwe mliriwu wakhudza chilengedwe chathu zitha. Mabungwe onse azachilengedwe adazindikira kuti pakhala kutaya nitrogen dioxide m'malo ena a China ndi Italy mu Marichi wa 2020. Pakadali pano, Center for International Climate Research ku Oslo ikuyerekeza kuti 1.2% idzatuluka mu mpweya woipa mu 2020 Izi zidzakhudza kwambiri mayendedwe odalirika komanso zokopa alendo zokhazikika.

9. Maphunziro adzasinthidwa. Ndi sukulu zatsekedwa m'maiko 188 padziko lonse lapansi, malinga ndi UNESCO, mapulogalamu ophunzirira kunyumba ayamba kugwira ntchito. Izi zathandiza makolo kuthandizira kukulitsa maluso a ana awo ndikupeza maluso awo. Kuphunzira patali kumathandiza mayiko omwe akutukuka kumene kuti athe kupititsa patsogolo maphunziro.

10. Kukhala kunyumba kwakhala chinthu chosangalatsa kwambiri kwa ambiri, chifukwa kumalimbitsa zomangira za banja zodzaza ndi chikondi, kuyamikira, ndi chiyembekezo. Kuphatikiza pa izi, zathandizanso kuti pakhale zosangalatsa zomwe zili pa intaneti zomwe zadzaza masiku athu ndi kuseka.

Vutoli lipita, ndipo tiona zochitika zambiri zachitukuko, zachuma, komanso ukadaulo padziko lonse lapansi.

Kuyambira lero, tazindikira kuti thanzi lathu limabwera patsogolo.

#kumanga

ZOMWE MUNGACHITE PA NKHANIYI:

  • Chovuta masiku ano, chifukwa chake, gawo lazaulendo ndi zokopa alendo ndi momwe angathandizire ndikutsogolera kusintha kwa anthu onse kukhala munthawi yatsopano yazachuma, nthawi ya Corona, chifukwa thanzi lazachuma chonse ndi njira yokhayo yomwe gawo lathu lingakhalire. kukula ndi kupindula.
  • Africa inali kwa nthawi yayitali, yozunzidwa ndi umbombo ndi kugwiriridwa, sikunayang'ane m'bandakucha pa nthawi ina yopuma, osati mbali ya zinthu izi ndi dziko lopanda chifundo.
  • Gawo lobwezeretsa, kukonzekera komwe kuyenera kutsimikizira osati kungothana ndi zovuta zomwe zabwera chifukwa cha mavuto azachuma komanso ntchito, koma kutipangitsa kuti tibwerere ku chitukuko chapamwamba komanso chitukuko.

Ponena za wolemba

Dr. Taleb Rifai

Dr. Taleb Rifai ndi waku Jordan yemwe anali Secretary-General wa United Nations 'World Tourism Organisation, wokhala ku Madrid, Spain, mpaka 31 Disembala 2017, atagwira ntchitoyi kuyambira pomwe adasankhidwa mogwirizana mu 2010. Jordanian woyamba ku akhale ndi mlembi wamkulu wa bungwe la UN.

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