Tsogolo la Chakudya & Chakumwa cha hotelo - post COVID-19

Mphepo zakusintha sizinawombepo mwamphamvu chonchi - kung'amba ndikung'amba kudera lathu, mabizinesi athu, ndi miyoyo yathu - kudyetsa chisokonezo mkati mwa chipwirikiti ndikusiya mamiliyoni a anthu akututumuka.

Makampani azakudya ndi zakumwa akhudzidwa kwambiri ndi izi Covid 19 mkuntho. Ntchito zodyera zabwinobwino zaimitsidwa padziko lonse lapansi, ndipo mabizinesi ambiri akukakamizidwa kupereka zopereka zawo kuti apulumuke. Malo ogulitsira pizza ndi malo ena odyera ofanana omwe kale ali ndi zida zoperekera ndikukwaniritsa ntchito zonyamula ndi omwe atuluka osavulala kwenikweni. Kwa ambiri, komabe, zakhala zowopsa kwathunthu. Ndipo chomvetsa chisoni ndichakuti, malo odyera ambiri atsekedwa kuti sabweranso.

Pomwe dziko lapansi tsopano likukumana ndi mavuto azachuma omwe sanatchulidwepo, ndipo mamiliyoni a anthu m'makampani athu akutaya ntchito, zonse zikuwonetsa kuti zotsatira zenizeni zavuto la COVID-19 sizikumvekabe, ndipo kusintha kwakanthawi kwadzidzidzi kuli zomwe zikubwera - pagulu komanso pachuma.

Kodi izi zikutanthauza chiyani mtsogolo mwa F&B? M'munsimu muli ena mwa mavuto, machitidwe ndi kayendetsedwe kazinthu zamakampani zomwe ndikuyembekeza kuziwona kutsatira mavuto omwe sanachitikepo padziko lonse lapansi.

 

Kusintha zokonda pakuwunika

Kutsatira mliriwu, ndikukhulupirira kuti msika wodyera zaubwino uzipitilirabe. Kudya ndikukhala ndi chikumbumtima kudzakhala gawo lamphamvu lazamalonda, ndipo mabizinesi ambiri azigwiritsa ntchito njira zowoneka bwino komanso zodalirika.

Kufunika kwa bizinesi yobiriwira komanso yosatha kumawoneka momwe anthu amathandizira kuti athandizane panthawi yamavuto a COVID-19. 'Kukula kwakomweko' ndi 'kugula akumaloko' ndi malingaliro awiri ofunikira omwe adziwonekera munthawi yovutayi, ndipo apitilizabe kutchuka chifukwa anthu akonda kulumikizana kumeneku m'miyoyo yawo.

Anthu adadzukanso ndikuti kuyesera konse kobiriwira kupulumutsa dziko lapansi pamapeto pake kumafanana ndi kuyesetsa kudzipulumutsa tokha. Azindikira kuti, kuti tikhale ndi moyo wabwino kwanthawi yayitali, tiyenera kudzisamalira tokha komanso malo athu bwino. Ubwino ndi chisamaliro ziyenera kubwera poyamba.

Ndili ndi malingaliro awa, ndikuwoneratu kukwera kwamachitidwe azachuma azachuma komanso kuyambiranso kwa anthu 'kubwerera kuzinthu zoyambira,' ambiri akumalandira madera awo oyamba, akugwiritsa ntchito chakudya ngati mankhwala (makamaka zitsamba ndi ndiwo zamasamba), ndikuphunzira kukhala opanda masiku ano ukadaulo. M'derali, thanzi lidzakhala lotchuka komanso lotchuka m'magulu onse azikhalidwe. Sichionanso ngati malo osankhika.

Kutsatira mavutowa, ndikukhulupirira kuti anthu ambiri asankhanso kuwonjezera chimwemwe chawo pokhala ndi moyo wathanzi - m'malo modyera komanso kumwa mosayenera komwe angakhale nako ndi chakudya choyenera. Kuphika kunyumba ndi chakudya cham'misewu ndizomwe zidzathandize kwambiri pakusintha uku.

 

Mphamvu yaukadaulo pantchito

Tekinoloje yalowa pafupifupi mbali iliyonse ya moyo wathu. Sipangopita tsiku popanda gizmo kapena chida chatsopano chofika pamsika ndi lonjezo lopulumutsa milingo yayikulu chitonthozo, mwayi, kuwongolera komanso kulumikizana. Ndipo zasintha malo odyera modabwitsa.

Masiku ano, makasitomala amatha kuchita chilichonse ndi mafoni awo - kusaka malo odyera, kulemba ndemanga, kusungitsa matebulo, kuwonera mindandanda, kuyitanitsa, komanso kulipira kudzera m'mabanki kapena ndi cryptocurrency.

Tekinoloje yamtambo ndi makina ophunzirira makina amatha kukulitsa magwiridwe antchito amalo onse odyera ndikuwonetsetsa kuti ntchito zikugwirizana bwino ndi zosowa za alendo. Artificial Intelligence izangokulirakulira m'makampani athu pazaka zingapo zikubwerazi - ndipo ndikutha kuwona kuti ikhala gawo lalikulu lazosangalatsanso.

Zidzasinthiranso mwayi wodyera kunyumba. Ndi miyoyo yathu ikukhala yotanganidwa kwambiri ndikuvutikira kusamalira, mwayi utha kuyamba kuphika kuyambira pachiyambi. Kuperekera chakudya, zakudya zabwino panjira, chakudya chachisanu, ndi zida zodyera zonse zidzafunika kwambiri. Ndi Deliveroo akuphatikizana ndi Amazon, Blue Ocean Strategy yomwe amatsatira idzalamulira gawo loperekera chakudya.

 

Zachuma ndi zachuma zomwe zimakhudza bizinesi

Pomwe atsogoleri amabizinesi amatsata mitundu yotsika mtengo, makampani ama hotelo pambuyo pake azigwiritsa ntchito ndalama zochepa pantchito za F&B ndi ena ogwira nawo ntchito, ndipo mapulogalamu a F&B atha kuchepetsedwa kwambiri.

Malo Odyera Mwachangu ndi Ma Casual Fast atenga msika wodziyimira payokha, aliyense amakhala ndi anthu ochepa ogwira nawo ntchito - komanso osafunikira maluso ochepa - komabe akupatsabe zokumana nazo zodyera mgulu lawo.

Kuti apikisane, mahotela azigwiritsa ntchito ma uvuni othamanga kwambiri, maluso a videeti, ndi makina ena ophikira mosiyanasiyana ndi njira zomwe zimapereka magwiridwe antchito mosasinthasintha pophika njira zophikira, kulola kukhitchini yaying'ono, ndikusowa antchito ochepa.

Kuthamangitsa mitundu yotere ndikuti kufunafuna ogwira ntchito zapamwamba kumangovutirapo - makamaka magawo apakatikati mpaka kumapeto. Mibadwo yachichepere safuna kugwira ntchito yakuthupi, munthawi yosakhala bwino, ndalama zochepa. Amakonda kwambiri kupanga njira yaku YouTube kapena kuvina pa TikTok kwa gulu la okonda mafani.

Mwakutero, gawo labwino kwambiri lodyera lidzakhala labwino kwambiri - ndi ntchito patebulo motsogozedwa ndi ogwira ntchito aluso, odziwa zambiri, komanso okonda luso lawo. Ophika a Michelin Star azikhala otsika mtengo ndi 1% yoyang'anira dziko lapansi. Malo odyera omaliza monga momwe timawadziwira adzakhala chinthu chakale, chokumbukiridwa kokha ndi owerengeka, masitayelo achisanu.

 

Kodi malo odyera aku hotelo angayankhe bwanji?

Popeza ndapanga malingaliro mazana ambiri - ndikugwiritsa ntchito ochepa - pantchito yanga yonse, ndikuwona kufunikira kwa lingaliro lodyera malo ogona lomwe limayang'ana kwambiri chakudya cham'misewu chakomweko ndi zakumwa zopangidwa mwaluso. Ndikukhulupirira kwambiri kuti F&B m'mahotelo iyamba kulumikizana kwambiri ndi anthu amderalo, makamaka chakudya cham'misewu, kupatsa alendo mwayi wosangalala ndi komwe akupita.

Izi zidzachitikadi ku ASAI Hotels, mtundu watsopano wamakhalidwe a Dusit kwaomwe akuyenda zaka zikwizikwi, wopangidwa kuti agwirizane ndi alendo okhala ndi zokumana nazo zakomweko m'malo abwino. Katundu woyamba pansi pamtunduwu akukonzekera kutsegula mu Seputembala m'boma lodziwika bwino la Chinatown ku Bangkok.

Kutsatira vuto la COVID-19, msika wonse uzikwezedwa kwambiri kuposa kale, ndipo ogula ali ndi ndalama zochepa, chakudya chotsika mtengo chidzafunika kwambiri. Anthu ayang'ananso zokumana nazo zowonjezerapo - china chomwe chingabweretse kukhulupirika ku mtundu - ndipo mahotela akuyenera kuchitapo kanthu moyenera.

Ponena za kutsatsa malonda, izi zidzakhala zofunika kwambiri kuposa kale - makamaka zikafika pomanga mpikisano.

Kuyika chizindikiro sikungotsimikizira anthu za ukhondo ndi chitetezo cha katundu, komanso kumathandizanso makasitomala kuti afotokoze malingaliro awo pazandale komanso ndale.

Mahotela ndi malo odyera nthawi zonse samalowerera ndale. Izi zisintha, ndipo malo odyera odziwika ndi makampani azamahotelo amayenera kuyimilira pazomwe amakhulupirira.

Ganizirani kuwonjezeka kowonekera ponseponse pagululi - kuyambira pagulitsidwe ndi chakudya, maganizo azandale komanso andale. Dziko la mawa, lokhala ndi ufulu wabwino, likukumana ndi nkhondo yamphamvu - omwe ali ndi zomwe alibe. Ogulitsa azikhala akuyang'anitsitsa pamakampasi awo azikhalidwe, ndipo amangogula kuchokera kuzinthu zomwe angathe kuzidalira komanso zogwirizana nazo.

 

malingaliro Final

Ndikofunika kukumbukira kuti tsopano tikukhala mumsika womwe umayendetsedwa ndi zomwe anthu amagula malonda kapena ntchito kuti amve mwanjira inayake.

Kuwapatsa zipinda zapamwamba za alendo, chakudya, ndi zakumwa sikokwanira. Makasitomala amafuna kukhala ndi malingaliro; Amalakalaka zokumana nazo - makamaka zosintha makonda awo zomwe zimasunthira malingaliro awo kukulira kosiyanasiyana kwachimwemwe komwe kumakumbukiridwa kosakumbukika.

Ngakhale ukadaulo umathandizira kwambiri kusinthaku, sungasinthe momwe anthu amakhudzira zomwe zili zowona, kutentha ndi chisamaliro chenicheni chomwe chimagwirizana ndi alendo. Tumizani COVID-19, ntchito yamtunduwu idzakhala yabwino kwambiri, ndipo ndikukhulupirira kuti tidzakhala tikufunafuna zochulukirapo kuti timve moyo.

Ndikukhulupiririranso kuti moyo wabwino pantchito zochereza alendo udzafotokozedwa ndi zolinga zathu. Ndipo m'dziko lomwe mikhalidwe yopyola muyeso ili paliponse, opambana adzakhala omwe nthawi zonse amaika kumvera ena chisoni, kulingalira, komanso luntha lazamalingaliro.

Kapena, amatha kungotsegula pizza ...

 

Jean-Michel Dixte, Wachiwiri kwa Wachiwiri kwa Purezidenti, Chakudya & Chakumwa, Dusit International

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