Tourism New Zealand ikhazikitsa kampeni yayikulu kwambiri yotsatsa ku Britain mwezi wamawa ndicholinga choletsa kutsika kwa chiwerengero cha alendo kuchokera kumsika wathu wachiŵiri waukulu kwambiri wokopa alendo.
Kampeni ya $ 7.3 miliyoni ndi $ 2 miliyoni kuposa zaka zam'mbuyomu ndipo izikhala ndi zotsatsa zisanu ndi zitatu za 40-sekondi za TV. Zotsatsa, zomwe zidajambulidwa ku New Zealand, zikuwonetsa alendo aku Britain omwe amafotokoza zomwe adakondwera nazo pokhala kuno.
Mkulu wa Tourism New Zealand a George Hickton adati kampeniyi idapangidwa kuti ithane ndi kuchepa kwa 3 peresenti ya alendo aku Britain chaka chatha komanso kuthandiza New Zealand kupikisana ndi madera ena monga South America ndi South Africa.
"Cholinga chathu ndikutenga ndikusunga ziwerengero zachilimwe pamlingo womwewo monga chaka chatha - chifukwa ndizofunikira kwambiri ku zokopa alendo ku New Zealand. Tidzayesa kupambana kwathu ngati titha kusunga manambala. ”
Pafupifupi alendo 290,000 ochokera ku United Kingdom amabwera ku New Zealand chaka chilichonse.
Hickton adati lingaliro la kujambula alendo aku Britain ku New Zealand lidatengera kafukufuku.
"Chifukwa tilibe chinthu chodziwika bwino - monga Australia's Great Barrier Reef - zomwe zidapangitsa anthu kusintha malingaliro awo ndikuti adauzidwa."
Zotsatsa zimawonetsa alendo pano patchuthi mu Julayi. Iwo si ochita zisudzo ndipo sanalipidwe kuti alankhule pa kamera. Zotsatsazi ziwoneka kuyambira Seputembara 7 ndikuyenda kwa mwezi umodzi ndikuwonetsa kachiwiri mu February chaka chamawa.
Kuchulukitsa kwa ndalama pa kampeni yaku Britain kudzabweranso pamtengo kumisika ina. Hickton adati ndalama zowonjezera zomwe zidagwiritsidwa ntchito pa kampeni yaku UK zitanthauza kuti azigwiritsa ntchito ndalama zochepa pakutsatsa ku Japan ndi ku US komwe ziwerengero za alendo zikucheperanso.
Kampeni yaku Britain yatsala pang'ono kufananiza ndi ndalama zomwe zidagwiritsidwa ntchito poyang'ana anthu aku Australia - msika wapamwamba kwambiri ku New Zealand - ndipo ndizoposa $ 7 miliyoni zomwe dzikolo lizigwiritsa ntchito potsatsa ku China chaka chino.
A Paul Davis, wamkulu wa bungwe la zokopa alendo kudera la Nelson ndi Tasman, adati UK ili kale ndi chidziwitso chambiri ku New Zealand uthengawu ukhoza kusintha kwambiri kumeneko kuposa kwina kulikonse.
