Ogwira ntchito ku Mekong Tourism ndi Tourism Authority ya Thailand

Pamodzi ndi TAT, Mekong Tourism yakhazikitsa kampeni yatsopano ku Mekong Moments kuti iunikire zokopa alendo mderalo komanso zokopa ku Thailand ndi m'derali kuti alimbikitse zokopa alendo ku GMS.

Pogwiritsa ntchito mgwirizano kuchokera ku Mekong Tourism Coordinating Office (MTCO) ndi Tourism Authority of Thailand (TAT), njira zisanu ndi zinayi zoyendera zatsopano zawonjezeredwa patsamba lazamalonda la Mekong Moments pofuna kuthandiza kulimbikitsa chuma china chobisika ku Thailand mkati mwa Greater Dera la Mekong (GMS).

Kupangidwa ndi UNWTO Othandizana nawo Membala Chameleon Strategies, Mekong Moments imayendetsedwa ndi dongosolo la mgwirizano pakati pa anthu wamba ndi Destination Mekong ndipo mothandizidwa ndi dongosolo lotsogola lazachuma la ENWOKE. Potengera zomwe zachitika pakugawana pazama TV, MTCO yakhazikitsa kampeni yotsatsira anthu owonera kuti ilimbikitse njira iliyonse yoyendera (pamodzi ndi zochitika zopitilira 100 zomwe zapezeka mkatimo) m'malo mwa TAT. Njirazi zimatsimikiziridwa motere:

• Khonde lakumwera kwa Gombe
• Mekong Discovery Trail
• Khonde la Kum'mawa-Kumadzulo
• Njira 8
• Njira Yoyendetsera Ma Tea a Mekong
• Mtsinje wa Northern Heritage
• Mtsinje wa Mekong Ulendo mu Golden Triangle
• Njira Yapakati ya Lord Buddha
• Ntchito Zachifumu

Tsopano khalani pa www.mekongmoments.com, makonde aliwonse ali ndi tsamba lodzipereka, lomwe limapatsa alendo chithunzi chakuya chaulendo wonse komanso zokumana nazo zolumikizana - zambiri zomwe zili ku Thailand. Pofuna kuthandizira pantchito yayikulu yokopa alendo yomwe ikuchitika m'maiko onse mu GMS, TAT imagwira ntchito ndi MTCO kuphatikiza zochitika zingapo mdziko lililonse loyandikana nalo (Laos, Myanmar, Cambodia, Vietnam, ndi China). Njira yopita kutali yotchedwa 'Mekong Tea Caravan Trail', mwachitsanzo, ili ndi zokumana nazo ku Thailand, Laos, Myanmar, ndi China.

"Kuyanjana ndi [MTCO] ndi Destination Mekong kulola apaulendo ochokera kumayiko ena komanso akunja kuti afotokozere zomwe akumana nazo akamayenda m'njira zambirimbiri zochokera ku Thailand, komanso kuyendera Thai Royal Projects sikuti zimangogwirizana ndi zoyesayesa za TAT zolimbikitsa madera ena achiwiri , koma Mekong Moments imaperekanso mwayi kwa mabizinesi ang'onoang'ono m'mabomawa kuti akhale ndi mphamvu zoyendetsera bizinesi, "atero a Kitsana Kaewtumrong, Executive Director wa Advertising and Public Relations.

Akapita patsamba lapa corrid, alendo amalandiridwa ndi kanyumba kazithunzi kaamba ka malo ochezera a pa Intaneti okhala ndi malo ndi zokumana nazo zogwirizana ndi kolowera. Chidutswa chilichonse chazofalitsa (chovomerezeka ndi ma hashtag oyenera) cholumikizira masamba omwe akulumikizidwa pa Mekong Moments, chimapereka chidziwitso chakuchitikira komanso ulalo wamawayilesi obwereza.

Zolemba pa TV zitha kusankhidwa ndi mitundu isanu ndi itatu ya 'Maulendo' - ZOCHITIKA, CHIKHALIDWE, CHIKHALIDWE, CHAKUDYA, CHIKHALIDWE, BUDGET, LUXURY, NDI BANJA. Mwa kuwonekera chimodzi mwazosefera izi, alendo atha kupeza zokumana nazo zomwe ndizoyenera mayendedwe awo. Kuphatikiza apo, nsanja ya Mekong Moments imaperekanso mwayi kwa alendo kuti azisaka makamaka ndi mapu olumikizirana omwe ali ndi zikhomo zosadina.

Chifukwa chokhazikitsa kampeniyi, pafupifupi zokumana nazo zoposa 130 zaphatikizidwa ku nsanja yolemera ya Mekong Moments mpaka pano. Zokumana nazo monga 'King Taskin Shrine' (Southern Coastal Corridor), 'Angkhang Nature Resort' (The Royal Projects), ndi Sukhothai Historical Park (Njira Yapakati ya Lord Buddha) zimawoneka, ndikupereka tsatanetsatane wazomwe zidachitikira kuwonjezera pa chilichonse zokhudzana ndi zovuta zokhudzana ndi chikhalidwe cha anthu. Zochitika zilizonse zimalembedwa ndi imodzi mwamagawo asanu osunthika - DO, MOVE, STAY, SHOP, and TASTE.

"Ndife okondwa kugwirira ntchito limodzi ndi Tourism Authority of Thailand [TAT] powonetsa njira zodutsa mayiko ambiri m'chigawo cha Mekong, zochokera ku Thailand," watero wamkulu wa MTCO a Jens Thraenhart.

"Popeza TAT ikuwonetseratu kupezeka kwa alendo kuti ichitepo kanthu zokopa alendo pokhala ndi malo ena achiwiri, ndife okondwa kuthandizira njirayi ndi njira yathu yolimbikitsira maulendo a Mekong Moments kuyendetsa bizinesi kwa omwe akuyendetsa maulendo ang'onoang'ono oyendetsedwa ndi ukadaulo wazamalonda wa ENWOKE."