Best Western, The World's Largest Hotel Chain®, yalengeza kuti pakali pano ikupanga mahotela okwana 25 m'maiko a Gulf Cooperation (GC) zomwe zipangitsa kuti ikhale hotelo yayikulu kwambiri ku Middle East mkati mwa 2011.
Kampaniyo inalengeza pamsonkhano wa atolankhani mu February 2008 kuti idasaina mgwirizano wa mgwirizano ndi Zainal Mohebi Group, imodzi mwa makampani 100 apamwamba a United Arab Emirates '(UAE). Mgwirizanowu wasankha Mohebi Investment kukhala wopanga mtundu wa Best Western ndi chidule choyang'anira ndikuyang'anira zomwe zikuchitika ku Middle East. Mgwirizanowu umasankhanso Mohebi Aviation kukhala woyang'anira ofesi ya Best Western yogulitsa padziko lonse lapansi ku Dubai, yokhala ndi udindo wogulitsa ndi kutsatsa, kukwezedwa ndi kuyanjana ndi anthu mderali.
"Chuma cha ku Middle East chili pakati pa kukula kodabwitsa komwe kumathandizidwa mokwanira ndi maboma awo ndipo kumakhudzanso kupititsa patsogolo ntchito zokopa alendo, malo omwe ali ndi zinthu zambiri komanso kuthekera. Potengera zizindikiro zamphamvuzi, gawo lochereza alendo likukulirakulira moyenerera, "adawulula Glenn de Souza, wachiwiri kwa purezidenti wapadziko lonse lapansi - Asia for Best Western International. Ananenanso kuti cholinga chachikulu cha Best Western chidzagwera ku UAE, Kuwait, Saudi Arabia, Bahrain, Oman ndi Qatar.
Hotelo Yabwino Kwambiri Yakumadzulo ku Dubai, Best Western Residences, ikumangidwa pano. Hoteloyi ili ndi zipinda 220 ndipo ili ndi malo abwino kwambiri mkati mwa bizinesi yayikulu ya Dubai ndi malo ogulitsira ndipo ili mphindi 30 kuchokera pa eyapoti yapadziko lonse lapansi. Hoteloyi idapangidwa kuti izikopa alendo omwe ali ndi bizinesi kwakanthawi kochepa komanso kwanthawi yayitali, ndipo cholinga chake ndi chakuti anthu 80% azikhalamo mkati mwa chaka chake choyamba.
"Best Western ili ndi zolinga zazikulu zokulitsa mtundu kudera lotukuka la Gulf," anawonjezera wachiwiri kwa purezidenti. "Tikutsekanso mahotela awiri a Best Western Premier ku Muscat, likulu la Oman, dziko lomwe lili ndi zokopa zachilengedwe, kuyambira m'mphepete mwa nyanja yam'madzi mpaka kumapiri odabwitsa omwe amafika ku Nyanja ya Arabia."
Mahotela awiri omwe akufunsidwawa ali ndi zipinda 180 ndi 250 ndipo ali pamtunda wa mphindi 15 kuchokera pa eyapoti yapadziko lonse lapansi.
"Tipitiliza ndi njira iyi yodziwira mahotela omwe ali m'malo abwino kwambiri pamene tikukwaniritsa cholinga chathu chokhala ndi mbiri yapamwamba komanso mahotela ambiri ku Middle East ngakhale mkati mwa zaka zitatu zomwe tadzipangira," adamaliza motero.
