Bungwe la African Tourism Board likukonzekera kulengeza zakusintha kwa 2025, kusintha malingaliro ake kuchoka pamisonkhano yachikhalidwe ndi kugwirana chanza kupita ku njira zomwe zingathandize kulimbikitsa kukula kosatha kwa zokopa alendo ku Africa.
Chinthu chachikulu ndikuchita mogwirizana ndi bungwe la African Tourism Marketing Corporation ku Dallas, Texas, USA, lomwe limapereka chiwonetsero chotsika mtengo komanso chogwira ntchito, kutsatsa, ndi pulogalamu ya PR kuti ipange bizinesi pamsika wokwera mtengo kwambiri waku North America.
Bungwe la African Tourism Board (ATB) linanena m'mawu ake kuti ntchito yolimba mtimayi yapangidwa kuti ithetse mavuto omwe akukumana nawo ndikugwiritsira ntchito mwayi wopititsa patsogolo chitukuko cha zokopa alendo ku Africa.
M'mawu omwe adatulutsidwa koyambirira kwa mwezi uno, ATB idati Board iyika patsogolo zochita zenizeni ndi zotulukapo zoyezeka pazosankha zake za 2025.
Mawu a ATB akuti zoyeserera zazikuluzikulu zikuphatikiza njira zoyendera zoyendera, kulimbikitsa njira zoyendera zachilengedwe, kuthandizira madera akumaloko, ndikusunga malo achilengedwe ndi chikhalidwe.
Kuphatikiza apo, ATB ipitiliza kugwirizana ndi mabungwe aboma ndi mabungwe aboma kuti apititse patsogolo mayendedwe, malo ogona komanso malo ofunikira kuti apititse patsogolo mayendedwe oyendera alendo.
Popeza ukadaulo ukugwira ntchito yofunika kwambiri pa zokopa alendo zamakono, ATB ikukonzekera kuphatikiza mayankho a digito muzochita zake.
Ntchitoyi idzagwiritsa ntchito kusanthula kwa data, kutsatsa kwa digito, ndi nsanja zapaintaneti kukopa komanso kukopa alendo.
"ATB yadzipereka kupititsa patsogolo luso ndi luso la akatswiri okopa alendo ku Africa yonse, kuyambitsa mapulogalamu ophunzitsira ndi zokambirana zomwe cholinga chake ndi kupititsa patsogolo ntchito zabwino komanso kulimbikitsa luso lamakampani," adatero.
Pomwe ikuchoka pamisonkhano yanthawi zonse, ATB ikufuna kupanga ndi kulimbikitsa mayanjano abwino ndi mabungwe apadziko lonse lapansi, maboma, ndi mabungwe azigawo zapadera, poyang'ana ma projekiti omwe angachitike komanso mabizinesi ogwirizana.
Wapampando wamkulu wa ATB, Bambo Cuthbert Ncube, anatsindika kudzipereka kwa bungweli pakusintha zolankhula kukhala zenizeni.
"Timayang'ana kwambiri pakukhazikitsa njira zothetsera kusintha kwenikweni mu gawo lazokopa alendo. Tatsimikiza mtima kusintha masomphenya athu kukhala zochita,” adatero Bambo Ncube.
Pofuna kuonetsetsa kuti pali chilungamo komanso kuchita zinthu mwapoyera, ATB idzakhazikitsa ndondomeko yowunikira ndi kuunikira kuti iwonetsetse momwe ntchitoyo ikuyendera ndikuwunika zotsatira za ntchito zake.
Mawuwo akuti malipoti a momwe zinthu zikuyendera aziperekedwa kwa okhudzidwa, kuwonetsa zomwe akwaniritsa ndikuzindikiritsa madera omwe akuyenera kusintha.
ATB idayambapo pazachitukukochi ndipo idawonetsa chiyembekezo chake pakusintha kwakusintha mu gawo lazokopa alendo ku Africa.
Mawu a bungweli adatsimikiza kuti potsindika za kukhazikitsidwa ndi zotsatira zooneka, ATB ikufuna kukweza Africa ngati malo oyamba komanso okhazikika, kukopa alendo ochokera padziko lonse lapansi ndikupititsa patsogolo kukula kwachuma.
Bungwe la African Tourism Board ndi bungwe lopanda phindu lomwe lili ndi udindo wothandizana nawo pakati pa Maiko a mu Africa popanga malonda okopa alendo komanso kukhazikitsa mapulogalamu okopa alendo omwe amakwaniritsa zosowa zamakampani akumaloko komanso msika wapadziko lonse wokopa alendo.
Dongosolo la ATB ndi kukweza Africa ngati kopita padziko lonse lapansi, ndicholinga choyika kontinentiyi pamlingo wapadziko lonse lapansi wokhala malo okayendera alendo omwe akufunidwa.