Pansi pa mawu akuti "The World of Travel Lives Here," ITB Berlin 2025 ikuchitika kuyambira pa March 4 mpaka 6, 2025. Chochitikacho chimakhala ndi maholo owonetserako osungidwa komanso mbiri ya owonetsa 5,800 ochokera m'misika yamayiko ndi yapadziko lonse, yomwe ikuyimira kuwonjezeka kwa 5 peresenti poyerekeza ndi 2024, ndi maiko oposa 170. Chiwonetserochi chikuwonetsa kufunika kwa chiwonetsero chapadziko lonse cha World's Leading Travel Trade Show. Kuphatikiza apo, ITB Buyers Circle, yomwe ili ndi ogula akuluakulu 1,300, ikuwonetsa zomwe zikuchitika mumakampani.
Kukula kwakukulu kwawoneka makamaka m'magawo ofunikira oyendayenda monga Cruises and Travel Technology, komanso m'misika yopambana yaku Southern Europe, Asia, Africa, ndi mayiko aku Arabu. Albania idzadziwonetsa ngati dziko lokhalamo ndi mutu wakuti "Albania All Senses." Msonkhano wa ITB Berlin, mutu wakuti "Mphamvu ya Kusintha Imakhala Pano," idzathetsa zovuta ndi mwayi woperekedwa ndi msika wosinthika, wokhala ndi oyankhula otchuka ochokera ku makampani odziwika monga Expedia, DERTOUR, Google, Uber, Booking.com, Microsoft Advertising, Wyndham, UN Tourism, TUI, Ryanair, pakati pa ena. Zomwe zapeza posachedwa kuchokera ku World Travel Monitor yolembedwa ndi IPK International zikuwonetsa malingaliro abwino mkati mwamakampaniwo.
Pamene ITB Berlin ikuyamba, pali chiyembekezo chokhala ndi chiyembekezo chokhudza tsogolo lamakampani. Dongosolo laposachedwa la World Travel Monitor lochokera ku IPK International likuwonetsa kuwonjezereka kwa 13 peresenti yaulendo wopita ku 2024, kubwereranso ku mliri usanachitike mchaka cha 2019. "Ichi ndi chitukuko chodalirika chomwe chikuwonetsedwa ku ITB Berlin, komwe kukhala ndi chiyembekezo komanso kusungitsa ndalama zambiri kukupititsa patsogolo chiyembekezo. Pokhala ndi zochitika zambiri zapadziko lonse lapansi, mawonekedwe owonetsera, komanso pulogalamu yothandizira, ITB Berlin ikutsogolera njira yolumikizirana ndi digito, kukambirana mogwira mtima, komanso mgwirizano wapadziko lonse lapansi. ITB Berlin 2025 yakhazikitsidwa kuti ipereke mwayi wosayerekezeka wamakampani komanso ikulimbikitsa kukula kwamtsogolo kwa gawo lazokopa alendo padziko lonse lapansi, "adatero Dr. Mario Tobias, CEO wa Messe Berlin.
Maulendo apadziko lonse adawona kukula kwakukulu mu 2024. Malinga ndi zomwe zapeza posachedwa kuchokera ku World Travel Monitor yochitidwa ndi IPK International, deta ya chaka ndi chaka ikuwonetsa kuti milingo yofanana ndi ya 2019 yakwaniritsidwanso. Kukula kwa gawo la MICE komanso kufunikira kwapaulendo kuchokera ku Asia, makamaka, kwathandiza kwambiri pakubwezeretsanso ntchito zokopa alendo padziko lonse lapansi. Mikhalidwe yabwino inawonedwanso ku Ulaya, Latin America, ndi North America. Spain yatulukira ngati malo otsogola kutchuthi, ndikutsatiridwa ndi United States, Germany, France, Italy, ndi madera ena odziwika monga Mexico, Turkey, United Kingdom, ndi Austria. Panthawi imodzimodziyo, pakhala kuwonjezeka kwakukulu kwa maulendo osiyanasiyana, kuphatikizapo maulendo a dzuwa ndi gombe, nthawi yopuma mumzinda, ndi maulendo obwerera. Kukonda kusungitsa malo kwachindunji ndi malo ena ogona kukuwonetsa chikhumbo chofuna kusinthasintha komanso zokumana nazo zapaulendo. Izi, komanso kufunikira kowonjezereka kwa zokumana nazo zenizeni, zapamwamba kwambiri zomwe zimaphatikiza chitonthozo, malo owoneka bwino, zosangalatsa zophikira, komanso zokopa zachikhalidwe, zikuyenda bwino mu 2025.
Chaka chino, Albania, kuvomereza mawu akuti "Albania All Senses," idzakopa alendo ochita malonda apadziko lonse ndi malo owonetsera 800 sqm ku Hall 3.1. Dzikoli likulonjeza zokumana nazo zenizeni zomwe zimasonyeza kukongola kwake kwachilengedwe, malo osiyanasiyana, ndi kutentha kwa anthu okhalamo. Pamodzi ndi zokopa zachikhalidwe ndi zophikira, Albania ikugogomezera zotsogola zaukadaulo za agritourism, monga zokumana nazo pafamu ndi tebulo komanso pulogalamu yaposachedwa ya agritourism yomwe imagwira ntchito ngati kalozera wamunthu payekha. Kuphatikiza apo, Albania ikukulitsa kupezeka kwake mu gawo la Adventure lomwe lili ku Hall 4.1. Kuti mumve zambiri, chonde onani Lipoti la Dziko Lokhalamo pano (PDF, 377.4 kB).
Chochitika chodziwika bwino chokonzedwa ndi Albania ndi mwambo wotsegulira womwe unakonzedwa madzulo asanafike chiwonetsero chamalonda. Pafupifupi alendo 3,000 oitanidwa ayamba ulendo wochititsa chidwi kudutsa malo ochititsa chidwi a ku Albania, miyambo yochuluka, ndi chikhalidwe chapamwamba. Ena mwa anthu otchuka pa ndale ndi Dieter Janecek, Wogwirizanitsa Boma la Federal for Maritime Economy and Tourism, ndi Kai Wegner, Meya Wolamulira wa Berlin. Gawo lazokopa alendo lidzayimiriridwa ndi Julia Simpson, Purezidenti ndi CEO wa World Travel and Tourism Council (WTTC), ndi Zurab Pololikashvili, Mlembi Wamkulu wa World Tourism Organization (UN Tourism). Dr. Mario Tobias, Mtsogoleri wamkulu wa Messe Berlin, adzalankhula ndi omvera monga mtsogoleri wa ITB Berlin.
Pansi pamutu wakuti "Mphamvu ya Kusintha Imakhala Pano," Msonkhano wa ITB Berlin umayang'ana zovuta zazikulu ndi mwayi wokumana ndi zokopa alendo padziko lonse lapansi, ndikugogomezera kufunika kwamakampani kuti azisinthasintha mosalekeza kuti zisinthe. Tanki yotsogola iyi yamakampani oyendayenda idzakhala ndi magawo 200 pamayendedwe 17 am'mutu, zomwe zikuchitika pazigawo zinayi ndikuphimba mitu yayikulu monga kukhazikika, ukadaulo, ndi chikhalidwe chamakampani, pakati pa ena. Pafupifupi olankhula 400 ochokera kumakampani otchuka, kuphatikiza Expedia, DERTOUR, Google, Uber, Booking.com, Microsoft Advertising, Wyndham, UN Tourism, ndi TUI, atenga nawo gawo.
Lipoti laposachedwa la ITB Travel & Tourism Report limapereka chidziwitso chapadera kuchokera kumakampani. Lipotili, lokhazikitsidwa ndi kafukufuku wambiri, likugogomezera zomwe zikuchitika masiku ano ndi zomwe zikuchitika zokhudzana ndi momwe bizinesi ikuyendera, kukhazikika, digito, ndi luntha lochita kupanga. Kuti mumve zambiri, chonde onani tsamba la ITB Travel & Tourism Report Fact Sheet.
Kuphatikiza apo, ITB Transition Lab yomwe yangoyambitsidwa kumene ili ndi mawonekedwe amisonkhano omwe ali ndi chidziwitso komanso zothandiza. Akatswiri azamalonda ochokera kumalo komwe akupita ndi kuchereza alendo adzagawana malingaliro omwe angatengedwe kuchokera kuzinthu zomwe zachitika pamphindi 90. Opezekapo adzachoka ndi zidziwitso zazikulu 20 pamodzi ndi malangizo ndi malangizo osiyanasiyana. Chopereka china chatsopano ndi Corporate Culture Clash track, yomwe imayang'ana zovuta ndi mwayi woperekedwa ndi kusintha kwa zikhalidwe zamabizinesi, kuyang'ana pazovuta monga kusiyanasiyana, machitidwe amakono antchito, matekinoloje omwe akubwera, komanso ziyembekezo za Generation Z.
Chaka chino ndi kubwereza kwachitatu kwa ITB Innovators 2025, kuwonetsa zatsopano 35 zomwe zikusintha mawonekedwe a zokopa alendo padziko lonse lapansi. "Zatsopanozi zimagwirizanitsa malingaliro oganiza bwino komanso okhazikika pamakampani, zomwe zikuwonetsa momwe kupita patsogolo kwa digito ndi njira zokomera zachilengedwe zikukhudzira tsogolo lazokopa alendo. Pa World's Leading Travel Trade Show, owonetsa adzawulula umisiri wotsogola ndi njira zokhazikika, kuyambira panzeru, zoyendetsedwa ndi AI mpaka zitsanzo zaukadaulo zogawira digito ndi njira zopititsira patsogolo zokhazikika," adatero Deborah Rothe, Mtsogoleri wa ITB Berlin.
Zina mwazinthu zodziwika bwino za ITB Innovators chaka chino ndi Runnr.ai, wothandizira woyendetsedwa ndi AI, komanso zopereka zotsogola monga Trans-Dinarica Cycle Route, Turista software, ndi eSIM yopanda malire yochokera ku World Mobile Limited. Jean & Len amapatsa mahotela njira ina yokhazikika kudzera mu Refill System yatsopano, yomwe imachepetsa zinyalala za pulasitiki pomwe imathandizira alendo. Sharebox ikusintha gawo lobwereketsa magalimoto ndi mayankho ake otetezeka komanso osavuta kugwiritsa ntchito. BookLogic ikubweretsa MOBY BIKES LTD, manejala wake wogulitsa malonda, pomwe STRIM ikupereka yankho lake logawana nawo, ndipo myclimate ikuwonetsa nsanja yake ya Cause We Care yomwe cholinga chake ndi kuchepetsa mpweya. ehotel® Central Billing imaphatikiza kusungitsa, kulipira, ndi kubweza kudzera mu njira yapakati, yoyendetsedwa ndi AI yomwe imachepetsa mtengo wokonza, imawonetsetsa kuti azitsatira, ndikupatsa makampani kuwongolera kokwanira. Dziko lokhalamo, Albania, likusintha agritourism ndi nsanja ya digito komanso kugwiritsa ntchito. BridgerPay imapereka mayankho opititsa patsogolo njira zolipirira padziko lonse lapansi. Bryanthinks akuwulula AI Photobox yake. Mayankho owonjezera okhudza gawo lochereza alendo akuphatikiza Lankhulani ndi ARIS ochokera ku Hotellistat ndi KITT, wolandila alendo kuchokera ku The Hotels Network. Zina zambiri zoganizira zamtsogolo, zomwe zikuphatikiza kulinganiza mapangano, njira zolipirira padziko lonse lapansi, ndi kulumikizana kwanzeru kwa alendo, zitha kufufuzidwa ku ITB Innovators 2025.
Ku Asia Hall (26), mayiko monga Vietnam, China, ndi Thailand afutukula malo awo owonetserako, kutsindika kukhalapo kwawo kwamphamvu pantchito zokopa alendo padziko lonse lapansi. Mayiko achiarabu ndi maiko aku Middle East amawonetsanso zoyimira zazikulu m'maholo osiyanasiyana. Saudi Arabia imadziwikiratu ngati chiwonetsero chachikulu kwambiri ku Hall 4.2, pomwe Tunisia, Qatar, ndi Jordan (komanso ku Hall 4.2), pamodzi ndi Emirates, Oman, ndi Bahrain (Hall 2.2), komanso Morocco, Israel (Hall 21), ndi Egypt (Hall 6.2), awonjezera kukula kwa malo awo. Mayiko a mu Afirika nawonso akuwonjezera ziwonetsero zawo: South Africa ikutsogola monga oonetsera wamkulu kwambiri mu Hall 20, pomwe Namibia, Madagascar, Ethiopia, ndi Mozambique nawonso akuwonetsa masiteshoni akulu. Djibouti imayamba ku Hall 21a, pomwe Uganda, Sierra Leone, Kenya, ndi Tanzania awonjezera ziwonetsero zawo, kutsimikizira kufunikira kwa msika waku Africa.
Onse a United States ndi Canada akuwonetsa malo akulu ku Hall 3.1. Ku Hall 22b, Central America imayimiriridwa mochuluka kuposa chaka chatha, pomwe Panama ikubwerera ndikuyimirira kwakukulu. Mexico ili ndi kupezeka kwamphamvu, ndipo Guadalajara ikuyamba pamwambowu. South America ikukula kwambiri ku Hall 23, pomwe Peru, Ecuador, ndi Argentina akuwonjezera malo awo owonetsera. Colombia, Brazil, ndi Bolivia akuimiridwanso m’holo imeneyi. Mu Hall 5.2, a Maldives akuwonetsa zinthu zosiyanasiyana, pomwe Nepal yakulitsa malo ake owonetsera. Australia ndi New Zealand akutenganso nawo gawo kachiwiri, limodzi ndi India, yomwe ikupereka zopereka zambiri.
Spain ikupitilizabe kukhala malo ake otsogola kopitako. Nyuzipepala ya World Travel Monitor ikusonyeza kuti Germany, France, Italy, Turkey, United Kingdom, ndi Austria nawonso ali m’gulu la madera amene anthu ambiri a ku Ulaya amakonda kuyenda. Zolimbikitsa izi zikuwonekera ku ITB Berlin, komwe hub27, holo ya Messe Berlin yamitundu yambiri, imakhala ngati malo achikhalidwe chamayiko olankhula Chijeremani ndi zigawo. Ku Hall 2.1, zilumba za Balearic ndi Costa del Sol zikuwonetsa ziwonetsero zazikulu, pomwe Valencia, wotenga nawo mbali watsopano, akuwonetsa chidwi. Hall 1.1 ili ndi chiwonetsero chokulirapo ku Greece, pomwe Rhodes akutenga malo ambiri kuposa chaka chatha. Chilumba cha Kos chikuchita nawo koyamba ngati chiwonetsero chambiri, ndipo Cyprus yawonjezera malo ake owonetsera ndi 100 masikweya mita. Hall 3.2 imakhala ndi owonetsa ambiri ochokera ku Turkey. Bulgaria (Hall 3.2), Italy (ndi Trenitalia kubwerera ku mwambowu), ndi Montenegro (Hall 1.2) onse akuyimiridwa ndi maimidwe akuluakulu. Hall 11.2 ikuwonetsa mayiko apakati ndi Kum'mawa kwa Europe, kuphatikiza Poland, Hungary, Czech Republic, Slovakia, Georgia, ndi Armenia. Ku Hall 18, maiko aku Scandinavia ndi mayiko a Baltic aphatikizidwa ndi Netherlands, Luxembourg, ndi dera la Belgian ku Wallonia, onse akuwonetsa ziwonetsero zazikulu. Abbey Island, Visit Jersey, ndi Visit Guernsey abwerera ku ITB Berlin atatha kupuma, zomwe zikuwonetsa kusiyanasiyana kwapadziko lonse komanso kusangalatsa kwa mwambowu.
Gawo la Travel Technology lakula kwambiri ndipo tsopano likudzitamandira kuti likupezeka padziko lonse lapansi kuposa zochitika zam'mbuyomu, ndikutenga nawo gawo kuchokera kumayiko opitilira 40. Gawoli likugogomezera kupita patsogolo kwa AI, eSims, automation, komanso ukadaulo wosamalira m'nyumba, limodzi ndi kukonza kwa CRM, kusungitsa bwino, komanso mayankho achindunji. Gawo la LGBTQ+ Tourism, lomwe lili ku Hall 4.1, likutsogola ndi zopereka zambiri zapadziko lonse lapansi. Pakadali pano, gawo la Cruise ku Hall 25 lili ndi makampani okhazikika komanso obwera kumene omwe akuwonetsa ma portfolio osiyanasiyana. Owonetsa odziwika akuphatikizapo AIDA, Carnival Corporation, Princess Cruises, Costa Cruises, ndi P&O Cruises. Kuphatikiza apo, osewera akulu m'mafakitale monga Royal Caribbean Cruises, MSC, Norwegian Cruise Lines, Hurtigruten, ndi Disney akutenga malo owonetserako akulu, pomwe olowa kumene monga Arosa Cruises, Falk Travel, ndi Swiss Group International aliponso. Mumsika wa MICE, kuyenda kwamabizinesi ndizomwe zimayendetsa kukula, ndi owonetsa monga Asia DMC, MPI, Aida Cruises, ndi VDVO akutenga nawo gawo ku ITB MICE Hub. Nyumba Yoyenda Bizinesi ndi VDR, zomwe zimagawana mutu wamba, zilinso ku Hall 10.2.
Mu Hall 4.1, gawo la Medical & Health Tourism, lomwe liri ndi owonetsa ambiri ochokera ku Turkey, likuphatikizidwa ndi owonetsa 80 mu gawo la Responsible Tourism, kuwonetsa zomwe zikukula paulendo wokhazikika. The Home of Luxury yasamukira ku Palais am Funkturm, yomwe tsopano ili pafupi ndi ITB Buyers Circle, ndi owonetsa kuphatikiza Abercrombie & Kent, Hi DMC, ndi Lobster Experience. Connoisseur Circle ndiwothandiza nawo pagawoli. Kuyang'ana kutsogolo ku 2025, ITB Buyers Circle ikuyenera kukulirakulira, pakali pano ikutenga magawo awiri ku Palais am Funkturm, mothandizidwa ndi China.
ITB Berlin 2025 sikuti imangowonetsa mitundu yosiyanasiyana ya owonetsa komanso imayambitsa mitundu yosiyanasiyana yamitundu yatsopano ndi zida zama digito zomwe zimapereka zabwino zambiri kwa alendo ndi owonetsa. The ITB Navigator imapereka mwayi wopezeka pazowonetsa zowonetsera digito, mapu ochezera, komanso zochitika zambiri komanso ndandanda yamisonkhano. Kuphatikiza apo, imalola ogwiritsa ntchito kutsatira zochitika zomwe zachitika munthawi yeniyeni. Utumikiwu umakulitsidwa ndi nsanja yomwe yangoyambitsidwa kumene ya ITB Match & Meet, chida chapamwamba chapaintaneti chomwe chimapangidwira kulimbikitsa kulumikizana mwachindunji. Kwa nthawi yoyamba, ITB Guided Tours idzakhalapo m'magawo a Travel Technology, MICE, Innovators, Luxury, ndi Hospitality, makamaka akuyang'ana alendo ochita malonda ndikugogomezera zochitika zazikulu zamakampani ndi zomwe zikuchitika. Street Food Market yasamutsidwa kuchoka ku Hall 7.2c kupita ku Hall 8.2, ndipo owonetsa tsopano ali ndi mwayi wokonzeratu matumba a nkhomaliro, kuphatikizapo omwe amathandizira Menschen helfen Menschen (People help People) thandizo, kuti achepetse nthawi yodikira. Mu Hall 5.3, Presentation Hub yakulitsidwa ndipo tsopano ikupezekanso kwa osawonetsa. Kwa nthawi yoyamba ku ITB Berlin 2025, alendo ochita malonda, ophunzira, ndi owonetsa amatha kugula tikiti yoyendera anthu onse kuchokera ku malo ogulitsira matikiti a ITB pambali pa tikiti yawo yamwambo, chifukwa cha mgwirizano watsopano ndi Berliner Verkehrsbetriebe (BVG). Ntchitoyi ikufuna kuwongolera kugwiritsa ntchito zoyendera za anthu onse komanso kulimbikitsa kukhazikika panthawi yamalonda.
Chinthu chinanso chofunikira cha ITB Berlin 2025 ndi pulogalamu yake yothandizira, yomwe imakulitsa chiwonetsero chamalonda ndi mwayi wapaintaneti komanso misonkhano yapadera pamsika. Chaka chino ndi chikumbutso chakhumi cha chochitika cha ITB Speed Networking, chomwe chimapereka nthawi yoikidwiratu kwa ogula ndi owonetsa kuti azikambirana mwachangu komanso molunjika. ITB Chinese Night ndi ITB MICE Night imaperekanso mawonekedwe apadera a alendo ochita malonda ndi owonetsa kuti alumikizane ndikulimbikitsa ubale wamabizinesi anthawi yayitali. Mothandizana ndi Germany Society for Tourism Science (DGT), ITB Talent Hub idayambitsidwa ngati gawo la ITB Career Center kuti ithandizire talente yachinyamata ndikuwongolera kusinthana kwamaphunziro, kuphatikiza mabungwe olemekezeka monga University of Innsbruck, Munich University of Applied Sciences, Harz University of Applied Sciences, pakati pa ena. Pa Marichi 5, Connexion Night idzayamba ku ITB Berlin-chochitika chatsopano cha akatswiri okopa alendo omwe akutukuka kumene, okonzedwa ndi ITB Berlin, Federal Association of the German Tourism Industry (BTW), ndi Connected agency. Chaka chino tikuwonanso kukhazikitsidwa kwa ITB Creator Base, malo osonkhanitsira opanga zinthu komanso olemba mabulogu oyenda, mothandizidwa ndi Jalisco is Mexico, yomwe ili ku Hall 10.2.
