Destinations International (DI), bungwe lotsogola padziko lonse lapansi komanso lolemekezedwa kwambiri loyimira mabungwe omwe akupitako ndi maofesi a msonkhano ndi alendo (CVBs), ali okondwa kuchititsa msonkhano wawo wa 2025 Marketing and Communications Summit ku Austin, Texas, umodzi mwamizinda yopambana komanso yopanga zinthu mu United States. Kuchitika kwa masiku awiri athunthu, chochitika choyambachi chidzabweretsa pamodzi akatswiri otsatsa malonda ndi mauthenga kuti afufuze zomwe zikuchitika m'makampani, njira zamakono ndi matekinoloje omwe akubwera omwe akupanga tsogolo la malonda oyendayenda.
Msonkhanowu udapangidwa makamaka kwa akatswiri odziwa bwino ntchito, kuphatikiza ma CMO, ma VP, oyang'anira zamalonda ndi atsogoleri olankhulana m'mabungwe omwe akupita. Opezekapo adzapindula ndi zokambirana, magawo ozama komanso zokambirana zamagulu osiyanasiyana ofunikira, monga momwe akutsatsa pa digito, zosinthika zomwe akupita, kukonzekera zochitika zosayina ndi njira zolimbikitsira.
Chochititsa chidwi kwambiri pamsonkhanowu chikhala gawo la "Kupambana Kwambiri ndi Masewera a Padziko Lonse ndi Zosangalatsa: Kugwiritsa Ntchito Zochitika Zazikulu Kuti Zilimbikitse Zokopa alendo," pomwe akatswiri azamakampani azikambirana momwe kopitako kungapindulire nawo masewera akuluakulu apadziko lonse lapansi monga 2025 Club World Cup ndi 2026 FIFA. World Cup. Otsogolera adzapereka zidziwitso pakuchita nawo mafani, kulimbikitsa kopita, ndikuwonetsetsa kuti zokopa alendo zimapindula ndi zowonera zapadziko lonse lapansi.
Opezekapo adzakhalanso ndi mwayi wotenga nawo mbali pazokambirana, monga "Leveraging Tourism Improvement Districts for Economic Impact" ndi "Launching and Sustaining Destination Brands with Strategic Earned Media." Zokambiranazi zidzapereka njira zogwiritsiridwa ntchito ndi njira zabwino zolimbikitsira kutsatsa komwe akupita komanso kukhathamiritsa zoyeserera.
"Pamene maulendo akupitilira kusinthika, otsatsa kopita ayenera kukhala patsogolo panjira."
Don Welsh, Purezidenti ndi CEO wa Destinations International, anawonjezera kuti, "Msonkhano wa 2025 Marketing and Communications summit umapereka mwayi wosayerekezeka kwa akatswiri kuti aphunzire, agwirizane ndi kukonza njira zawo zoyendetsera ntchito zokopa alendo.
Chochitikacho chidzawonetsanso zovuta zachuma komanso thandizo lamtengo wapatali la Visit Austin limapereka polimbikitsa mzindawu ngati malo oyamba kwambiri. Pochititsa msonkhanowu, Austin awonetsa gulu lake lachitukuko, chikhalidwe champhamvu komanso kuchereza alendo kwapadziko lonse lapansi, kulimbitsa udindo wake ngati msonkhano wapamwamba komanso kopita zochitika.
Kuchititsa msonkhano wa 2025 Marketing and Communications Summit kukuyembekezeka kubweretsa phindu lalikulu pazachuma ku Austin, kupangitsa ndalama zambiri zamabizinesi am'deralo, mahotela ndi malo odyera. Ndi mazana a akatswiri azamakampani omwe adzakhalepo, mwambowu upangitsa kuti pakhale kufunikira kwa malo ogona, odyera, zoyendera ndi zosangalatsa, zomwe zimathandizira kukulitsa chuma chamzindawu. Kuphatikiza apo, kuwonekera komwe kumapezeka pochititsa msonkhano wapamwambawu kudzalimbitsa mbiri ya Austin monga malo apamwamba opita ku bizinesi ndi zosangalatsa, kukopa misonkhano yamtsogolo, zochitika ndi alendo.
"Austin ali wokondwa kulandira Msonkhano wa Zamalonda ndi Kulumikizana kwa 2025," atero a Tom Noonan, Purezidenti ndi CEO wa Visit Austin. "Chochitikachi chikupereka mwayi wodabwitsa wowonetsa chikhalidwe cha mzinda wathu, kuchereza alendo kwapamwamba komanso kudzipereka pakuthandizira ntchito yokopa alendo. Tikuyembekezera kulandira atsogoleri ochokera padziko lonse lapansi ndikugawana nawo zambiri zomwe zimapangitsa Austin kukhala wapadera. ”
Malo odzipatulira a Visit Austin amapereka zothandizira kwa omwe apezekapo, kuphatikizapo zambiri za malo, malo ogona ndi zochitika zakomweko, kuwonetsetsa kuti akugwiritsa ntchito bwino nthawi yawo mumzinda.
Kofikira Padziko Lonse
Destinations International ndiye gwero lalikulu kwambiri padziko lonse lapansi komanso lolemekezedwa kwambiri pamabungwe omwe akupitako, maofesi a msonkhano ndi alendo (CVBs), ndi mabungwe azokopa alendo. Ndi mamembala opitilira 8,000 komanso othandizana nawo ochokera kumadera opitilira 750, bungweli likuyimira gulu lamphamvu loganiza zamtsogolo komanso logwirizana padziko lonse lapansi. Kuti mudziwe zambiri, pitani ku destinationsinternational.org.
Pitani ku Austin
Pitani ku Austin ndiye bungwe lovomerezeka lazamalonda ndi malonda la Mzinda wa Austin. Yemwe ali membala wovomerezeka wa Destinations International, Visit Austin ali ndi udindo wotsatsa Austin mdziko lonse komanso padziko lonse lapansi ngati malo ochitira bizinesi komanso malo osangalalira, motero amalemeretsa moyo wadera lathu lonse. Dziwani zambiri pa visitaustin.org.
