Zofalitsa kuphatikizapo zofalitsa zamakampani oyendayenda, zimakhala ndi chidwi kwambiri ndi nkhani zoipa zochokera ku Eastern Med kuphatikizapo mkangano pakati pa Israeli ndi Hamas wolamulira Gaza Strip ndi vuto lamkati ku Lebanoni. Ngakhale kuti mavutowa ndi enieni, pali nkhani zambiri zabwino. Ulendo wopita ku Eastern Mediterranean ukuyenda bwino ndi zokopa alendo ku Israel, Turkey, Jordan, Greece, Egypt, Croatia, Libya, Serbia, Montenegro, Slovenia ndi Italy onse omwe akukula bwino.

Ku Australia gulu lapadera la zokopa alendo limakondwerera ndi kulimbikitsa zokopa alendo ku Eastern Med zonse ndipo wachita izi kuyambira 2001. Eastern Mediterranean Tourism Association (EMTA) tsopano ikugwira ntchito ku Australia kuyambira 2001, Kuyambira pachiyambi EMTA inaletsa ndale kuchokera ku malamulo ake omwe. zikutanthauza kuti dziko lililonse m'chigawo chomwe chili pakati pa Italy ndi Jordan likukwezedwa mofanana mosasamala kanthu za ubale wa ndale pakati pawo. Mu webusayiti ya EMTA www.emta.org.au ndi zochitika zake zamakampani Israeli, Syria, The Palestinian Authority ndi Israel, Serbia ndi Croatia onse amawonekera pabilu yomweyi ngakhale pali mikangano yandale pakati pawo. Oyenda ku Australia akufuna kupita kumadera onsewa ndipo safuna kuti adani andale awasokoneze.

M'mwezi wa February ndi Marichi 2008 EMTA idachita misonkhano isanu ndi iwiri yamakampani oyendayenda m'mizinda ikuluikulu yaku Australia kuphatikiza Sydney, Melbourne, Brisbane, Adelaide, Perth, Canberra ndi Gold Coast komwe kunachitikira akatswiri oyenda 800 aku Australia. Kuyambira pomwe EMTA idayamba kupanga malonda ake madzulo oposa 6,000 ogwira ntchito ku Australia aphunzira za derali.

Mamembala a EMTA amakhala makamaka ogulitsa, oyendetsa ndege komanso maofesi oyendera alendo. Monga njira yotsatsira zokopa alendo kumadera akutali kuchokera ku Australia, EMTA yapindulitsa mamembala ake onse powapatsa nsanja yolimbikitsa zokopa alendo kudera la Eastern Med ndi othandizira apaulendo amasangalala ndi mwayi wodziwitsidwa za malonda ndi zomwe akupita kumayiko 15 usiku umodzi.

Mtundu wa EMTA watsimikizira kupambana kwake ku Australia pazaka zisanu ndi zitatu ndipo ungakhale wopambana m'misika ina yayitali yopita ku Eastern Med kuphatikiza ku America ndi Kum'mawa kwa Asia.

Wolemba ndiye woyambitsa komanso Mlembi Wadziko Lonse wa Eastern Mediterranean Tourism Association (Australia). Wapampando ndi Iain Ferguson Regional Manager (Australasia) Royal Jordanian Airlines.

[David Beirman ndi mlembi wa buku la "Restoring Tourism Destinations in Crisis: A Strategic Marketing Approach" ndipo ndi katswiri wazovuta za eTN. Akhoza kufikiridwa kudzera pa imelo: [imelo ndiotetezedwa].]

ZOMWE MUNGACHITE PA NKHANIYI:

As a strategy for long haul regional tourism marketing from Australia, EMTA has benefited all its members by giving them a platform to promote regional Eastern Med tour product and travel agents enjoy the opportunity to be briefed about the product and destination highlights of 15 countries in a single evening.
The Eastern Mediterranean Tourism Association (EMTA) has now been operating in Australia since 2001, From the very beginning EMTA banned politics from its constitution which means that every country in the region which covers all destinations between Italy and Jordan is equally promoted irrespective of the state of political relations between them.
The media including the travel industry media, tends to have an almost obsessive focus on negative stories from the Eastern Med including the conflict between Israel and the Hamas dominated Gaza Strip and the internal problem in Lebanon.