Kukula kofunikira kwa utsogoleri wamalo komwe akupita kunali kuyang'aniridwa pa Policy Forum yomwe idachitika dzulo ku IMEX Frankfurt. Oyimilira kopita 100 ndi opanga mfundo 20 ochokera kumayiko 30 kuphatikiza ndi omwe adasonkhana kuti akambirane ndikuphunzira momwe angakhudzire tsogolo la zochitika zamabizinesi popanga mfundo ndi kasamalidwe koyenera kopita.
Pulofesa Greg Clark, yemwe ndi katswiri wa m’matauni padziko lonse, analankhula kuchipindacho kuti: “Zochitika pazamalonda ndi utsogoleri wa malo zakhala zofunika kwambiri m’miyezi 18 yapitayi. Iyi ndi nthawi ya kusintha kwakukulu pazandale.
Clark adayambitsa vutoli momveka bwino: Maboma ambiri amapangidwabe mozungulira magawo - nyumba, thanzi, maphunziro - pomwe malo, monga lingaliro logwirizanitsa, nthawi zambiri amasiyidwa pakupanga mfundo. "Choopsa," adatero, "ndikuti malo amakhala amasiye a ndondomeko."
Njira yothetsera vutoli? Magulu otsogolera magulu osiyanasiyana. Kuphatikizana ndi mgwirizano zakhala chinsinsi cha kupambana kwa London, malinga ndi m'modzi mwa omwe adapezeka pa Forumyi, a Howard Dawber, Wachiwiri kwa Meya wa London for Business and Growth, ndi Wapampando wa London & Partners.
Iye anafotokoza kuti: "Zakhala zovuta zaka zingapo ndi Covid ndi kusintha kwa geopolitical. Tsopano anthu akufunafuna mgwirizano watsopano ndi maubwenzi atsopano - matekinoloje akuthandizira kwambiri gawoli - ndipo akukula kwambiri. Kugwiritsa ntchito 'malo' monga gawo la momwe mumagulitsira kopita kwa omwe mungakhale ogwirizana nawo, misonkhano yachigawo, ndi ziwonetsero, komanso momwe mungapangire malo ndi chidwi chokhudzidwa pa msonkhano wautali. chuma cha mzinda.”

IMEX Policy Forum, yomwe inachitikira ku Frankfurt Marriott Hotel, inakonzedwa mogwirizana ndi International Association of Convention Centers (AIPC), City Destinations Alliance (City DNA), Destinations International, German Convention Bureau (GCB), International Congress and Convention Association (ICCA) ndi Meetings Mean Business Coalition, motsogozedwa ndi Events Industry Council (EIC) ndi Joint Industry Council (JMETIC).