Kubwezeretsa Msika Pamsika: Onani ku Germany, Spain ndi Greece

• Mu August 2021, Zamgululi adalumikizana ndi International Hotel Investment Forum (IHIF) kuti achite kafukufuku wothandizirana ndi zomwe mliri wa COVID-19 wapanga padziko lonse lapansi pantchito yochereza alendo kuyambira Marichi 2020, ndikudziwiratu zomwe tingayembekezere kumsika kupita mtsogolo. 
• Kafukufukuyu adapereka akatswiri ogwira ntchito m'makampani opitilira 160 ochokera ku Europe konse ndi mafunso omwe cholinga chake ndi kumvetsetsa za njala, malingaliro ndi zina zomwe zimalimbikitsa kugulitsa nyumba zogulitsa nyumba kuyambira pomwe mliriwu udayambika. 
• Ambiri mwa omwe adachita nawo kafukufukuyu (59%) anali ogulitsa nyumba kapena malo ogulitsira alendo, 16% anali ogwiritsa ntchito hotelo, 13% adadzizindikira kuti ndi omwe amagulitsa. Gulu la 'Ena' (12%) linali ndi akatswiri ena ogwira ntchito m'makampani, monga alangizi azachuma, aprofesa aku yunivesite komanso atolankhani.

Kafukufukuyu adawonetsa kuti akatswiri ambiri amayembekeza kuti makampani ochereza adzapeza bwino m'zaka zitatu zikubwerazi, ngakhale kuti mayiko ena atengera katemera. Omwe adayankha makamaka amaganiza kuti misika yaku Germany, Spain ndi Greek ikhala yolimba kuposa ena potenga msanga. Kuphatikiza apo, ma nuances m'mayankho a omwe anafunsidwa amawunikira pazithunzi zosakanikirana zomwe zikugulitsidwa pamsika. 

Mu United States 21 pa 25 misika yamahotelo ili pachiwopsezo.

52% amakhulupirira kuti msika wa hotelo udzachira pofika 2024

Ambiri mwa omwe anafunsidwa adanena kuti amakhulupirira kuti msika wogulitsa alendo ubwezeretsanso mavuto asanakwane patatha zaka zitatu. Oposa theka - 52% - mwa omwe akutenga nawo mbali amalosera kuti pofika chaka cha 2024 abwerera kuzinthu zachilendo, pomwe ena 32% ali ndi chiyembekezo choti zinthu zizibwereranso ku miliri isanakwane mu 2023. 

Ochepera pa 7% akuyembekeza kuchira kwathunthu pofika 2022. Yemwe adayankha, Alexander Schneider wochokera ku Nikki Beach Hotels and Resorts, akuyembekeza kuti msika wazosangalatsa ukhala ndi zaka zake zamphamvu kwambiri mu 2022. Koma ena amakhala osamala kwambiri pakulosera kwawo. Woyankha m'modzi yemwe sanatchule dzina lake anena kuti mahotela omwe ali mgawo lalikulu la zokopa alendo angocheperanso mitengo ikakwera ndikusintha kwamachitidwe.

Makamaka, ogwira ntchito ku hotelo akuwoneka kuti ali ndi chiyembekezo chambiri: 44% idagawika pakati pakuyembekeza kuchira kwathunthu mu 2023 kapena 2024, pomwe 6% idasankha 2022 ngati chaka chomwe zinthu zibwerere mwakale. Otsatsawo, komano, anali osamala kwambiri. Otsatsa ambiri (87%) akuyembekeza kuchira pazaka zitatu zikubwerazi ndipo palibe amene akukhulupirira kuti zitha kuchitika mu 2022. 

Mwa akatswiri ogulitsa malo ndi kuchereza alendo, 51% akuyembekeza kuti msika udzachira mu 2024, pomwe 35% amakhulupirira kuti zichitika zisanachitike, mu 2023. Pafupifupi 5% amayembekeza kuti msika ubwerera mwakale mu 2022, pomwe ena 5% amaganiza zichitika pakati pa 2026 ndi 2030.

Ngakhale osunga ndalama ambiri samayembekezera kuti achira mwachangu, ambiri aiwo akuyembekeza gawo lama hotelo mzaka zikubwerazi - zomwe zikuwonetsedwanso bwino ndi Hospitality Insights lipoti kwa kota yachiwiri ya 2021. 85% ya osunga ndalama, malinga ndi lipotilo, adawonetsa chiyembekezo chabizinesi yama hotelo, pomwe 13% idalowerera ndale ndipo 2% yokha idali yopanda chiyembekezo. Hospitality Insights yakhala ikuwunika malingaliro a ogula ndi ogulitsa m'gawo lama hotelo kuyambira pomwe mliriwu udayamba. Mahotela amakhala pamwamba pamndandanda kotala lachitatu motsatizana ngati mwayi wabwino kwambiri wogulitsa ndalama m'miyezi ikubwerayi 12, ndikutsatiridwa ndi nyumba zogona.

Akatswiri amakhulupirira kuti Germany ndi Spain adzawona kuchira kwachangu kwambiri mu bizinesi yamahotelo

Oposa theka (35%) mwa omwe anafunsidwa amakhulupirira kuti msika waku Germany ubwerera mwachangu kuposa ena. Ena mwa 30% amakhulupirira kuti msika waku Spain nawonso uchira mwachangu. 

Mwa ogwira ntchito m'ma hotelo, 31% adasankha Germany, ndipo 25% aliyense adaloza Greece, Italy, ndi Spain. Opitilira kotala, 27% yaogulitsa nyumba kapena malo ochereza amaganiza kuti Greece ndiye yomwe ichitike mwachangu koma ambiri adavotera Germany ndi Spain.

Oposa magawo awiri mwa atatu azachuma - 69% - adawonetsa kudalira kwambiri msika waku UK, pomwe ena onse amatchula Germany ndi Greece. Malinga ndi lipoti laposachedwa la STR, gawo lochereza alendo ku UK likuwonetsa kuchira kwambiri ku Europe, koyendetsedwa ndi mahotela opumira.

Ena mwa omwe adayankha, omwe adasankha "ena," omwe atchulidwa m'mawu aku United States, Asia ambiri, makamaka Turkey ndi China. Kirk Pankey, Purezidenti ndi Senior Director ku Lagundi Hospitality, adanenanso kuti mayiko omwe ali ndi katemera ambiri azikhala ndi msika wachangu kwambiri. 

Mitengo yama hotelo sinasinthe kwenikweni 

Mitengo yogula yamahotelo sinasinthe kapena yagwa ndi 5% kapena kuchepera, malinga ndi ambiri mwa omwe adayankha.

Ponena za kusintha kwamitengo, malingaliro amamagulu omwe adafunsidwayo amasiyana. Oyendetsa hotelo anali gulu losaganizira kwambiri, ndi 44% okha omwe akuwonetsa kuti mitengoyo sinasinthe kapena yagwa mpaka 5%. Pakadali pano, ogwiritsa ntchito 38% amakhulupirira kuti mitengo yagwa ndi zoposa 15% kapena 20%. Nthawi yomweyo, 85% yaogulitsa nyumba kapena malo ochereza alendo komanso 81% yaogulitsa akuganiza kuti mitengo sinasinthe kapena yagwa ndi 5%.

Zambiri zomwe zidapezeka pazovota zidathandizidwa ndi mnzake wa Tranio a George Kachmazov, omwe adatsimikiza kuti pakadali pano sizingatheke kugula malo abwino kwambiri a hotelo m'malo abwino pamitengo yotsika, ngakhale mavuto akuchitika pamsika.

"Pali madalaivala angapo omwe amakhudza mitengo: Kubwereketsa pamsika kumachotsedwa pamtengo, chifukwa cha mfundo zandalama zakumayiko. Mabanki, mwachitsanzo, omwe ali ndi ngongole zotetezedwa ndi malo a hotelo, ndi okhulupirika kwa eni nyumba. Nthawi zambiri amapewa kulanda ngongole, komanso amaperekanso ngongole zakubweza. Mwambiri, kuti mugule malo a hotelo masiku ano pamtengo wotsika (wokhala ndi zopereka zokwanira 6% kapena kupitilira apo), munthu ayenera kuyang'ana mapulojekiti m'malo osayenera, osakhala kukula kwa mabungwe kapena osowa kukonzanso. Komanso, malo okhala ndi gawo lalikulu la ndalama za MICE atha kugulidwa pamtengo wopitilira 10-20% pamitengo isanagulitsidwe. Pazinthu zazikulu m'malo abwino zili bwino, kuchotsera kwakukulu komwe munthu angapeze panthawiyi ndi 5-7%, malinga ndi kuyerekezera kwathu, "adatero Kachmazov.

Ena omwe anafunsidwa awonetsa kuti pali kusiyana kwakukulu pamitengo yama hotelo. "Kuyimitsa eni ake thandizo lonse la boma kumabweretsa kukhazikitsanso ndalama zambiri ndikumva kuwawa kudzera mgululi. Msika wogulitsidwayo udakalipobe, ”watero m'modzi mwa ogulitsawo.

Oyendetsa hotelo ambiri omwe adafunsidwa adati adakambirananso za kubwereka kwawo

Kafukufukuyu akuwunikiranso momwe omwe adachita nawo vutoli. Ambiri mwa omwe adachita nawo kafukufukuyu (70%) adawonetsa kuti ogwiritsa ntchito adakambirananso za renti. Oyendetsa okha adasankha njirayi pafupifupi 59% ya milandu, malinga ndi mayankho athu. Kwa osunga ndalama, chiwerengerocho chinali 63% ndipo kwa akatswiri ogulitsa nyumba, anali 74%. 

Zotsatira za yankho loti 'Sanalipira renti' zimasiyanasiyana ndi pafupifupi chinthu chimodzi mwazinthu ziwiri: eni eniwo adasankha yankho ili m'matenda 13% okha, pomwe amalonda ndi akatswiri ogulitsa malo adayankha mu 26% ndi 25% ya milandu, motsatana .

Mayankho otchuka a omwe adachita nawo mliriwu adasinthiranso mapangano a haibridi ndi mapangano oyang'anira ndi eni, ndi 34% ndi 9% ya omwe adayankha omwe amapereka mayankho awa, motsatana. Nthawi yomweyo, ogwiritsa ntchito okha adasankha zosankhazi mu 18% zokha (sinthani pamgwirizano wosakanizidwa) ndi 5% (mgwirizano wothandizira) wamilandu.

Mahotela ambiri asintha kubwereketsa kwapakati komanso kwanthawi yayitali panthawi ya mliriwu

Pafupifupi theka, kapena 41%, ya omwe anafunsidwa amakhulupirira kuti mahotela ambiri anali okonda kubwereketsa pakati ndi kwakanthawi panthawi ya mliriwu. Kuphatikiza apo, akatswiri 32% amakhulupirira kuti mahotela ambiri adasandutsidwa malo ogwirirako ntchito, ndipo 17%, kuti adatsegula makhitchini ampweya kapena malo ogulitsa amdima.

"Kusintha kwakukulu komwe kwatuluka ndi mliriwu kwakhala kukwera kwa malo okhala kwa nthawi yayitali ndi maunyolo akulu akugwedeza zopereka zawo kuti akachezere alendo omwe atenga nthawi yayitali," watero m'modzi mwa omwe adachita nawo kafukufukuyu.

Ndi 10.2% yokha yomwe idawunika kuti mahotela ambiri adasandulika nyumba zopumira, ngakhale kuchuluka kwaposachedwa kwakunyumba yayikulu. Malinga ndi akatswiri a Tranio, kusintha mahotela kukhala nyumba zopumira pantchito sizingatheke chifukwa chaukadaulo wosiyanasiyana kapena malo osayenera. 

Ena mwa omwe amagulitsa nyumba kapena alendo pakati pa omwe adafunsidwa adatinso mahotela adasamukira kumalo osowa pokhala, amapereka malo ogwiritsira ntchito othandizira azaumoyo kapena malo otsegulira a COVID. "Mahotela ambiri amakhalabe otsekedwa, ndipo ochepa okha ndi omwe amapereka chithandizo chaboma," atero a Joan E. Capella, Director M&A ku Iberolat Consulting & Investment.

Kuchulukitsa kwa katemera kumathandizira kuti msika wa hotelo uyambenso

Afunsidwa zomwe akuganiza kuti zitha kuyambitsa matendawa, omwe anafunsidwa adanenanso za katemera. Ngakhale panali mayankho angapo pafunsoli, 71% ya omwe anafunsidwa ananena kuti mitengo ya katemera ndi yomwe ingakhale yofunika kwambiri. Zitsitsimutso za zokopa alendo padziko lonse lapansi komanso chuma cha padziko lonse lapansi zidakhala mayankho odziwika otsatira, akuwerengera 58% ndi 46% motsatana. Kuphatikiza apo, 23% amakhulupirira kuti msika wama hotelo ulimbikitsidwa pakubwezeretsanso ziwonetsero komanso zochitika zamabizinesi. Mmodzi mwa akatswiriwa adati zokopa alendo pakampani zitha kuchira pokhapokha "malamulo oletsa kuyenda atachotsedwa ndipo ngati anthu omwe adalandira katemera apitilira 80%."

M'modzi mwa omwe anafunsidwa anatchula ukadaulo wopanda tanthauzo ndi AI ngati zina mwazida zomwe zingasinthe 'zokopa alendo komanso malingaliro ochereza katundu'.

Ophunzira ena awonetsa kuti thandizo la boma, makamaka ku Ireland ndi Slovenia, lathandiza gawo lochereza alendo kupulumuka nthawi zovuta. Woimira kampani yaku Slovenia yogulitsa nyumba Investmond adati ku Slovenia nzika zimalandira makuponi aboma omwe amalola kuti mahotela akudzala akhale 100%. "Msika wogulitsa nyumba ku Slovenia udawonjeza mitengo ndi 40% kuyambira Januware mpaka Ogasiti 2021," adayankha.

"M'malingaliro mwanga, kuwonjezera pakukhalanso kwachuma kwachuma, kuchuluka kwa zokopa alendo mmaiko osiyanasiyana kumathandizira kuti msika wama hotelo uyambenso mwachangu kuyambira 2022," atero a Detlef Lauterbach ochokera ku DELA.

Ife ku Tranio tili ndi chiyembekezo chakuyambiranso bizinesi ya hoteloyi ndipo tikufunafuna mwayi wogula mahotela ang'onoang'ono omwe akufunika kukonzanso pochotsera ndikuwakonzekeretsa nthawi yoti msika ubwerere - kukonzanso, kukonza ndikukweza ntchito.

Source:  https://tranio.com/