Kubwezeretsanso malonda aku Thailand komanso zokopa alendo

Katswiri wamakampani komanso wolemba zolemekezeka David Barrett pokambirana ndi Andrew J Wood pakuchira pazovuta za kachilombo ka corona pa makampani ochititsa chidwi oyenda komanso zokopa alendo ku Thailand.

Q1. Pamene Thailand ikuyamba kutuluka, kodi mukuganiza kuti ndi mfundo ziti zofunika kuziganizira kuti mupambane?

DB: Tikayamba kuchira, timapatsidwa mwayi wokonzanso njira zokopa alendo ku Thailand ndikupanga tsogolo labwino. Thailand yakhazikitsidwa kuti izitha kuyendera anthu ambiri ndipo ngati tikufuna kuwona kukula ndi chitukuko tikufunika kuwongolera ndikuwongolera komwe akupita ndi chuma.

Tiyenera kuyang'ana pamisika yopambana mwachangu kuchokera kumsika wamaubulo kufupi ndi kwathu ngati gawo loyamba. Cholinga cha alendo okolola zochuluka ndi njira yopitira, mokomera kukopa alendo ambiri, poganizira zakusamalira bwino chuma cha Ufumu, kuteteza zachilengedwe.

Q2. Anthu akayambiranso kuganizira zakuyenda, mumakhulupirira kuti akufuna chiyani mdziko la Covid-19?

DB: Njira zachitetezo chazisamaliro zidzakhala pamwamba pamndandanda wa omwe adzasamuke koyamba pamaulendo apadziko lonse lapansi. Kuwatsimikizira kuti thanzi lawo ndi thanzi lawo zikusamalidwa. Zaukhondo komanso zaumoyo zitha kubweretsa zovuta zina poyerekeza ndiulendo waulere wa pre-COVID, koma njira zatsopano ziyenera kuwonekera kuti zitsimikizire apaulendo, chifukwa chitetezo ndichofunika kwambiri. Oyenda oyamba apaulendo atenga nawo mbali panjira za ana, akuyenda mdziko lonse chaka chino, kuwuluka chaka chamawa shorthaul mkati mwa maola 4 ndipo longhaul mwachiyembekezo akuyembekezeranso pofika 2022. Ngati mwathyoka mwendo ndipo mukukonzekera, simulowa marathon. Makampani opanga zokopa alendo padziko lonse lapansi adasokonekera ndipo tsopano akuchira, tiyenera kuchita zochepa pafupi ndi nyumba kaye.

Q3. Kafukufuku waposachedwa 75% ya omwe adayankha adati makampani aku hotelo ku Thailand sangatukuke chifukwa chongokopa alendo kunyumba kokha. Kodi mukuvomereza?

DB: Tiyenera kudalira ndikupulumuka pa zokopa alendo zapakhomo chifukwa uwu ndi msika woyamba kuyenda. Mwamwayi boma la Royal Thai limawonanso kuti gawo lanyumba ndilofunika kwambiri poyambitsa chuma cha zokopa alendo komanso phukusi lawo la 22.4 biliyoni ndi othandizira ndi zolimbikitsira zolimbikitsira zokopa alendo zapakhomo ndi njira yoti ichitikire. Ntchito zokopa alendo zipitilizabe kuyendetsa bwino chuma cha Thailand. M'mbuyomu, alendo ochokera kumayiko ena adalimbikitsa ntchitoyi, koma Thais akufuna kuyenda ku Thailand komwe kumawona msika wokaona alendo akukwera. Ngati mungayang'ane gawo limodzi mwazinthu zazing'ono - zokopa alendo pa eco, opitilira 60% mwa omwe amagwiritsa ntchito zokopa alendo ku Thailand ali ndi masamba ndi zotsatsira ku Thai kokha. Izi zikunena za kupambana kwakumbuyo ndikulimbikitsanso kukopa alendo kunyumba monga gawo loyamba. Amanyalanyaza zokopa alendo zakunyumba pachiwopsezo.

Q4. Dzina lanu nthawi zambiri limalumikizidwa ndi malonda a MICE. Pokhala ndi malangizo atsopano okhudzana ndi misonkhano ku Thailand kodi mukuganiza kuti mafakitale angabwerenso ku Thailand?

DB: mbewa zibwerera. Komabe, ngati mutadutsa zabwino zonse, chowonadi ndichakuti MICE yapadziko lonse lapansi, yomwe mwachilengedwe idakhala yokolola kwambiri, itenga nthawi yayitali kuti ibwererenso. Tikuyembekeza kufupikitsa MICE ndi Singapore ngati malo ogwirira ntchito, kudyetsa misonkhano ku Thailand, abweranso kotala lachitatu la 2021. Misika yaku Longhaul monga Europe ndi zolimbikitsa kwambiri zochokera ku US, kuti tidayamba kuwona kukula kwa COVID, 'musabwerenso misa mpaka theka lakumapeto kwa 2022. Ndi masewera odikirira. Vuto lake ndi la a DMC omwe asungitsa tsogolo lawo m'misika yayitali iyi. Kodi ali ndi matumba okwanira okwera masewerawa akudikirira? Ambiri mwa ma DMC ang'onoang'ono asinthana kuti agulitse, koma ali ndi nkhawa zakubwerera kwa bizinesi yawo.

Potengera kutalikirana bwino pazochitika zamabizinesi, makampani azisintha ndikulimba mtima poyambiranso mayiko ena, ndikutsimikiza kuti ena mwaukhondo ndi malangizo azaumoyo adzamasulidwa. Chikhumbo choyenda ndikakumana ndi anthu chili mu DNA yathu, ndipo ndili ndi chidaliro kuti mbewa ziyambiranso kufika ku COVID, koma zitha kutenga zaka 3 mpaka 5.

Q5. Prime Minister waku Thailand ali wofunitsitsa kulumikizana ndi akatswiri pazamalonda. Ndi upangiri wanji wa Ulendo ndi Ulendo womwe mungamupatse?

DB: Chonde yambitsani mgwirizano pakati pa Unduna wa Zamkati, omwe amapereka ziphaso ku hotelo, ndi Unduna wa Zokopa & Masewera. Maofesi awiriwa akuyenera kulumikizana komanso kuthandizana pakuwongolera ntchito zokopa alendo ku Thailand. Ndipo bweretsani Ministry of Natural Resources & Environment kuti mukambirane. Tiyenera kuwongolera bwino ndikukonzekera zachuma.

Q6. Pali zokambirana zambiri zakukhazikitsanso malonda. Kodi mukuganiza kuti zomwe tiyenera kuchita ziyenera kukhala zotani?

DB: Kukhazikitsanso makampani (1) Mosamala pangani mgwirizano wapaboma pamaulendo, kuti tithe kukhazikitsa misika yayikulu, ngakhale kuchotsa zoletsa zolowera. (2) Ndondomeko yayitali yakukopa alendo aku Thailand yomwe ndiyokhazikika pachitetezo cha omwe akukhudzidwa ndi omwe akutenga nawo mbali Ndondomeko yomwe aliyense amagula, ngakhale pali zowongolera zomwe zingakhudze bizinesi. (3) Pitirizani ntchito yayikulu ya Tourism Authority ku Thailand polimbikitsa Thailand kukhala mwala wamtengo wapatali ku Asia. Ndipo chonde titha kukhala ndi kampeni yatsopano ndi kusiya "Amazing" yomwe yatha.

Za David Barrett

David adafika koyamba ku Thailand mu 1988 atachita bwino pantchito ya Lloyds yaku London. Adatengaulendo wosintha moyo waku Asia, asanakumenye 30, zomwe zidamufikitsa ku Thailand.

David Barrett ali wokonda kuyenda ku Thailand komanso chilengedwe.

David adakhala ndiudindo m'makampani opanga zokopa alendo ku Thailand ngati mtsogoleri wa Prestige Travel Consultants kumayambiriro kwa zaka za m'ma 1999 akuyimira Cunard, Forte Hotels, Reed Travel ndikugwira ntchito ndi Britain Tourist Authority. Kenako adatsogolera kutsatsa ndi kugulitsa mayiko ku Siam Express. Mu 13 David adalumikizana ndi Diethelm Travel Group, kutenga pakati ndikupita ku Diethelm Events kwa zaka XNUMX. Kenako adalumphira mpanda ndikugwirira ntchito Hospitality ya ONYX ngati Executive Director Events pazinthu zawo ziwiri zazikulu ku Amari ku Thailand - Amari Watergate ndi Amari Pattaya. Pambuyo pazaka zisanu ndi Amari, David adadzipangira yekha ndi DBC Asia, ndikuphatikizana ndi mahotela kuyendetsa malonda awo a MICE. David pano akugwira ntchito ndi The Slate ku Phuket, hotelo za King Power, HLA Lifestyle Wellness Center ku Yangon komanso mbiri yamakasitomala ku Europe.

David anali membala wa Board komanso Co-Chairman wa Marketing Committee ku TICA kwazaka zambiri, amatsogolera North Pattaya Alliance, membala woyambitsa bungwe la TIWA (Thai Indian Weddings Association), wakale membala wa SITE, ndipo pano akutsogolera MICE ndi Maukwati aku India gulu logwira ntchito ku Phuket Hotels Association.

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