Malo a Wyndham akutsegula malo ogulitsira atsopano

Wyndham Destinations imakhazikitsa zidziwitso zatsopano zamakalabu, ndikugwedeza nthawi ndi kutsegulidwa kwamatawuni komanso kusintha kwamakampani.
Wyndham Destinations ikutsogolera kusinthika kwamakampani popanga malo ochulukirapo komanso zokumana nazo zambiri za apaulendo m'malo omwe akufuna kupita. Kampaniyo yangolengeza kumene kutsegulidwa kwa malo ake atsopano osangalalira mumzinda wa Portland, Oregon - No. 2 pamndandanda wa Thrillist wa "Best US Cities to Spend a Weekend". Malo a Wyndham ali ndi malo atsopano ochezeramo m'misika yotentha kwambiri yamatawuni ku US, kuphatikiza New Orleans, New York, ndi San Francisco - ndipo atsegulidwa mkati mwa Nashville kumapeto kwa chaka chino. Kuti mudziwe zambiri kunja kwa US, eni ake atha kupita ku Melbourne ndi Sydney, Australia, ndi Vancouver, Canada.

Kuyambira pomwe idakhala kampani yodziyimira pawokha chaka chatha, Wyndham Destinations yatulutsa zatsopano m'bungwe lonse kuti liganizirenso momwe apaulendo amatchulira. Ndi eni ake atsopano opangidwa ndi 60% millennials ndi Gen Xers, kampaniyo ikukula ndi makasitomala ake. Mtsogoleri wakale, wokhala ndi eni ake ambiri komanso malo ochezera ambiri kuposa makampani awiri akuluakulu obwera kutchuthi ataphatikizidwa, Wyndham Destinations tsopano akupanga njira yosinthira makampani.

Kampaniyo ikutsegula malo atsopano osangalalira kumalo osayembekezereka - monga Austin, Texas, mu 2018, ndi Moabu, Utah, akubwera mu 2020 - ndipo sikuyima pamenepo. Tsopano, ikupangitsa kuti nthawi ikhale yabwino ndikukhazikitsanso mitundu yake iwiri ya eni ake atchuthi.

Chaka chino, Wyndham Destinations inayambitsa njira zatsopano pakampani yonse - chitukuko chatsopano ndi kukonzanso, malonda ndi malonda, kasamalidwe ka ubale wamakasitomala ndi kupititsa patsogolo luso la digito - ndipo ndi chaka choyamba cha ndondomeko ya zaka zisanu yowononga ndalama zoposa $ 1 biliyoni pitilizani ntchito zoyendetsedwa ndi kasitomala.

"Kuti tisinthe mitundu yathu yomwe ikutsogolera m'mafakitale ndikukhazikitsa tsogolo la kugawana nthawi, tikugwiritsa ntchito kukula ndi kukula kwa kampaniyo kuti tipititse patsogolo kukula ndikugwiritsa ntchito njira yathu yachitukuko chandalama kuti tiwonjezere zida zatsopano ndi malo ogulitsa m'malo omwe apaulendo akufuna. kudzacheza,” anatero Michael D. Brown, pulezidenti ndi mkulu wa bungwe la Wyndham Destinations.

"Limodzi mwazabwino zokhala kampani yomwe imayang'ana kwambiri bizinesi imodzi ndikuti titha kuyika ndalama zambiri m'malo ochezera, ukadaulo, ma brand, komanso chidziwitso cha digito chomwe chingalimbikitse makasitomala athu ndikukulitsa kukula kwathu kwazaka zikubwerazi," adatero Brown. Ndalamayi ikugwirizana ndi zolinga zachuma komanso zaulere zomwe kampani idalengeza kale. Mabizinesi akampaniyo amathandizira Wyndham Destinations kuti akhazikitse ndalama m'malo opindulitsa pomwe akupereka ndalama zokhazikika, zomwe zimapangitsa kampaniyo kubweza pafupifupi $500 miliyoni kwa omwe ali ndi masheya m'njira zopindula ndikugawananso zogulira kuyambira pomwe kampaniyo idakhazikitsidwa mu June 2018.

Mitundu yatsopanoyi sikuti imangobweretsa mawonekedwe atsopano ku makalabu otsogolawa, komanso imapangitsanso cholinga chamakampani choyika dziko lonse patchuthi. Ndi malo ochulukirapo oti mufufuze, kuphatikiza kukonzanso malo ogulitsa, kuwongolera zomwe eni ake akumana nazo komanso kutsitsimutsidwa kwa digito, kusangalala ndi tchuthi chodabwitsa chaka chilichonse kumalo opitilira 220 padziko lonse lapansi kudzakhala kosavuta kuposa kale kwa eni ake omwe alipo komanso eni ake atsopano.

Malo ochitira masewera a Timeshare amapereka "kunyumba kutali ndi kwawo" komwe mabanja amalakalaka akamakumbukira moyo wawo wonse. Malo ochitira tchuthi ku Club Wyndham ndi WorldMark yolembedwa ndi Wyndham amapereka kudalirika ndi chitetezo cha mtundu wodalirika wochereza alendo, wokhala ndi malo komanso zinthu zamakono zomwe apaulendo amatha kupumula ndikupumula.

Kudziwika kwatsopano kwa zinthu ziwiri zazikuluzikulu za Wyndham Destinations kumapangitsa mtundu uliwonse kukhala wamoyo m'njira zomwe sizimangowonetsa kusiyanitsa kwake, komanso zimawonekeranso poyerekeza ndi makalabu ena otchuthi.

Club Wyndham - Khalani Ndi Bucket List®
Club Wyndham imakondwerera kukhala ndi mndandanda wa ndowa zanu lero - komwe muyenera kuwona komanso zomwe muyenera kuchita.

Kukhala mbali ya Club Wyndham sikungokhudza kukhala ndi nthawi - ndi njira yomwe imagwirizanitsa chilakolako cha eni ake paulendo ndi mwayi wosangalatsa nthawi iliyonse. Mawonekedwe atsopano a Club Wyndham amatsitsimutsanso kudzipereka kwa kampani pothandiza eni ake kuti asakhale ndi mndandanda wa ndowa zawo, komanso kukula.

Kaya mumizidwa mumchipwirikiti wa New York, kuyenda pa chipale chofewa chatsopano musanadutse kutsetsereka kwa Colorado, kapena kutsetsereka pamphepete mwa nyanja ku Caribbean komwe rum punch imalamulira kwambiri - tchuthi cha eni ake ndi kuyanjana ndi mtunduwo kudzalimbikitsa kuyenda kosatha. zopezeka kudzera ku Club Wyndham.

WorldMark yolemba Wyndham - Nthawi yochulukirapo yogawana. ®
WorldMark yolembedwa ndi Wyndham ikuwonetsa kulumikizana komwe kumachitika patchuthi - nthawi zapaulendo zomwe zimasandulika kukumbukira moyo wonse.

Kwa eni ake a WorldMark, tchuthi chimakhala ngati chitonthozo cha miyambo yomwe ikupitilira komanso chothandizira kupanga zatsopano. Maonekedwe atsopano a WorldMark amakondwerera mitundu yonse yatchuthi - kuyambira nthawi zosangalatsa zosayembekezereka paulendo wopita kumalo osangalatsa a marquee komwe mukupita.

Kuyambira kupsompsona kwa marshmallow-y ku Oregon nthawi iliyonse ana amapanga s'mores, kubweretsa mabotolo okwanira a Merlot kwa ulendo wapachaka wa atsikana ku Arizona, kuti atenge chithunzithunzi chabwino kwambiri cha kulowa kwa dzuwa ndikumasambira m'mphepete mwa nyanja ku Hawaii - tchuthi ndi zochitika ndi WorldMark zidzatero. sangalalani nthawi yochulukirapo kuti mugawane.

"Timeshare ndi chinthu chamtengo wapatali chobisika m'makampani ochereza alendo. Ndi njira yabwino yoyendera; tikudziwa izi chifukwa makasitomala athu amatiuza - tili ndi pafupifupi 90% yokhutiritsa pakati pa eni athu apano, "atero a Noah Brodsky, wakale wamakampani oyendayenda komanso Chief Brand Officer ku Wyndham Destinations. "Tikudziwanso kuti bizinesi yanthawi yayitali yakhala yachikhalidwe cha pop, koma makampani akuluakulu odziwika nthawi yayitali asintha, ndipo ndi nthawi yoti tiwonenso njira yabwinoyi yatchuthi. Mitundu yatsopanoyi ndi njira yathu yobweretsera mawu oti 'timeshare.' Osati kokha ndi zowoneka bwino komanso zokhutira zomwe zimadzutsa mzimu watchuthi chapadera, komanso ndikusintha kwenikweni kwa momwe timayika anthu patchuthi tsiku lililonse. ”

Ntchito yokhazikitsanso chizindikiro idayendetsedwa mogwirizana ndi kampani yapadziko lonse ya Siegel+Gale.

"Chofunika kufotokoza lingaliro losavuta, lamphamvu la mitundu iwiriyi linali kumvetsetsa zosowa ndi zokhumba za eni ake awiri, komanso momwe aliyense amakwanira mu mbiri ya Wyndham Destinations ndi njira zakukulira," adatero Daniel K. Golden, director strategy director ku global branding firm, Siegel+Gale. "Ndi Club Wyndham ndi WorldMark yolembedwa ndi Wyndham, cholinga chathu chinali kutanthauzira ndikukhazikitsa zatsopano zomwe eni ake atha kulumikizana nazo, ndipo, chofunikira kwambiri, njira yomveka komanso yolunjika kuti Wyndham agulitse ku zolinga zosiyanasiyana. Kupyolera mu pulogalamu yozama yomwe imaphatikizapo kuyendera malo, kuyendera malo ogulitsa, kuyankhulana kwa utsogoleri ndi magulu omwe akuyang'ana eni ake, tinapanga njira yogulitsira malonda ndi mawonekedwe atsopano kuti awathandize kutumizira malonda awo moyenera komanso mosasintha. "

Makalabu atchuthi a Wyndham Destinations amakhala ndi makina osinthika omwe amalola eni ake kusungitsa malo opitilira 220 Wyndham malo ochitirako tchuthi ku Wyndham kapena kusinthana m'malo 4,300 ogwirizana nawo m'maiko 110 ndi netiweki yosinthira ya RCI. Pokhala ndi umwini, apaulendo ali ndi mwayi wowona malo omwe sanayendeko, chaka ndi chaka, amakhala m'malo akulu okhala ndi zipinda zogona siyana, khitchini yokhala ndi zida zonse, komanso malo abwino okhala ndi odyera, osataya mwayi wopeza malo ochezera ndi ntchito. .