Nkhani Zachangu USA

Marriott International Ikuyambitsa Travel Media Network

Nkhani Yanu Yachangu Pano: $50.00

Marriott International, Inc., lero yalengeza za kukhazikitsidwa kwa Marriott Media Network, njira yotsatsira nsanja ya omnichannel kwa otsatsa malonda, zomwe zimathandizira zokumana nazo komanso zopereka kwa alendo paulendo wawo wonse. Kuti alimbikitse netiweki yake yama tchanelo, a Marriott akugwira ntchito limodzi ndi Yahoo, nsanja yotsogola yamakampani yotsatsa.

Marriott Media Network poyamba ipereka mwayi kwa otsatsa malonda ku US ndi Canada, ndipo pamapeto pake ifalikira kwa apaulendo padziko lonse lapansi kuphatikiza mamembala onse opitilira 164 miliyoni ku Marriott Bonvoy, pulogalamu yopambana mphoto yakampani. Netiweki ikuyembekezeka kuwonetsa zoyambira zoyambira pamayendedwe ake kuphatikiza mawonedwe, mafoni, makanema, maimelo ndi digito kunja kwanyumba (wayilesi yakanema m'chipinda ndi digito) ikagwiritsidwa ntchito mokwanira. Kwa otsatsa malonda, Marriott Media Network ipereka kuphatikizika komwe sikunachitikepo komanso zoulutsira makonda kwa omvera omwe akufuna, omwe akufuna kwambiri.

Kwa apaulendo, zokumana nazo zofananira zidzayendetsa zisankho zanzeru zogula komanso zokumana nazo zoyenda bwino. Marriott Media Network ipatsa apaulendo zinthu ndi ntchito zofunikira paulendo wawo wapaulendo, kuphatikiza njira yonse yogulira, asanafike komanso panthawi yomwe amakhala. Omvera a Marriott ali ndi cholinga, ndipo apaulendo adzakhala ndi malingaliro abwino polandira zopereka izi.

"Ndife okondwa kukhazikitsa Marriott Media Network, yomwe ithandiza otsatsa kuti apange zinthu zomwe zimagwirizana ndi mitundu 30 yomwe ili patsamba lathu," atero a Chris Norton, Wachiwiri kwa Purezidenti wa Marketing Channels & Optimization, Marriott International. "Marriott Media Network ilimbikitsa kulumikizana kudzera mumayendedwe athu ndi alendo, ndikupanga ulendo wochulukirapo komanso wopindulitsa."

Mgwirizano wa atolankhani wa Marriott ndi Yahoo umapereka komanso kufunikira kwa Yahoo SSP yomwe imagwira ntchito ngati njira yokhayo yolumikizirana ndi Marriott Media Network. Kuphatikiza apo, gulu lapadziko lonse lapansi lotsatsa malonda a Yahoo litsogolere zotsatsa komanso zotsatsa pazotsatsa zolipira za Marriott komanso Marriott Media Network, kukulitsa gawo la Yahoo la Demand Side Platform.

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"Ndife okondwa kugwira ntchito ndi Marriott International popititsa patsogolo chitukuko chamakampani," atero a Iván Markman, Chief Business Officer, Yahoo. "Pamene ma TV akuchulukirachulukira, tili okonzeka kugwirira ntchito limodzi ndi a Marriott kuti tilimbikitse makina ochezera ochezera alendo kuti akwaniritse zosowa zapadziko lonse lapansi zopanda pake."

Kupereka kwapadera ndi imodzi mwamagwiridwe atsatanetsatane a Yahoo, ndikuwunikira luso lapadera la Yahoo lothandizira otsatsa ndi osindikiza kuti adziwe zonse zomwe ali nazo, omvera, ndi malonda awo. Yahoo imapereka kuthekera kogula ndi kugulitsa komanso kusinthanitsa - zonse zolumikizidwa mwamphamvu kuti zizigwira ntchito bwino limodzi. Marriott Media Network ithandizira kutsegulira mwayi wolumikizana ndikusintha makonda otsatsa pamakanema omwe amalipidwa komanso omwe ali nawo.

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