Mogwirizana ndi bungwe la Hawaii Tourism Authority (HTA), Hawaii Visitors and Convention Bureau (HVCB), ndi Ofesi ya Bwanamkubwa kudzera mu dipatimenti ya Business, Economic Development and Tourism (DBEDT), ntchito yogwirizana yakhazikitsidwa m'dziko lonse kuti alimbikitse kuyambiranso kwa zokopa alendo pachilumba cha Maui.
$ 6 miliyoni Maui Emergency Marketing Campaign ikuthandizidwa ndi HTA ndipo ikufuna kuyendetsa kufunikira kwa maulendo pachilumbachi ndikuthandiza ntchito zakomweko ndikubwezeretsa chidaliro cha alendo. Kuphatikiza pa moto wamtchire womwe udawononga tawuni yotchuka ya Lahaina, Maui akadali 21% pansi pa ziwerengero zake zokopa alendo kuyambira mliri wa Covid.
Kuphatikiza pa mabungwe aboma, ntchitoyi idakhudzanso mabungwe omwe si aboma, kuphatikiza ogulitsa malonda amtundu uliwonse, ndege, mahotela aku Hawaii, ndi ma TV. Mgwirizano ndi ALG/Apple Vacations, Classic Vacations, Costco Travel, Delta Vacations, Expedia, and Pleasant Holidays akugulitsa mwaukali maphukusi atchuthi aku Hawaii ndikugogomezera Maui kudzera mu mapulogalamu ogulitsa dziko lonse.
Kumbali ya boma, HVCB ikuyang'ana Hawaii Special Offers Programme yokhala ndi zolipira zolipira komanso zokhala ndi anthu, komanso kuthandizira Maui Nui Kakou Multi-Market initiative - mgwirizano wamitundu yosiyanasiyana ndi mahotela, ndege, ndi Nexstar Media. Izi zikuphatikiza kampeni yodziwika bwino ya "Maui Week" yomwe ikuchitika mdziko lonse m'misika yayikulu 15. Pulogalamu ya Hawaii Special Offers Program, yomwe imaphatikizapo mahotelo ovomerezeka, zochitika, ndi zotsatsa zapansi, imakula kwambiri chifukwa cha mgwirizano wa HTA ndi Los Angeles Rams, kupititsa patsogolo msika wa alendo ku Hawaii.
Pamene Valley Isle ikuyesetsa kubwezeretsanso Maui No Ka Oi (zabwino kwambiri), kampeni yadzidzidzi iyi ndiyofunika kwambiri pa zokopa alendo m'boma lonse la Hawaii. Anatero Caroline Anderson, pulezidenti wanthawi yayitali komanso CEO wa Hawaii Tourism Authority:
"Ndi gawo lofunikira pakubwezeretsa chidaliro paulendo wopita ku Maui, kutsitsimutsa mabizinesi akomweko, ndikusunga ntchito kwa anthu aku Maui."
Purezidenti ndi CEO ku HVCB, Dr. Aaron J. Sala, adati: "Mwachangu komanso cholinga chomveka bwino, tikugwira ntchito kuti tipeze zotsatira zabwino kwa mabanja a Maui ndi mabizinesi akumaloko. Ntchitoyi ndi gawo lofunikira loyambira pothana ndi vuto lomwe likufunika posachedwa. Ulendo wathu waukulu ukupitilira - kupanga njira yomwe timalandirira anthu kuti akhale paubwenzi ndi Hawai'i m'njira zomwe zimalemekeza dera komanso malo."
Makampeni azama TV omwe akutsatiridwa kudzera munjira zotsatsira komwe akupita akuwonetsa zomwe Maui amapereka kudzera pawailesi yakanema, makampeni ochezera, komanso kuyesetsa kwapagulu.
Mabizinesi m'dziko lonselo atha kutenga nawo gawo pa kampeniyi kudzera m'magulu ogulitsa kapena popereka zopereka ku Hawaii Special Offers Program.
