ATM 2025 imatsegulidwa mawa, ndipo okonza akuyembekeza alendo 55,000 ochokera kumayiko 166. Izi zimaposa chiwerengero cha alendo omwe mkonzi yemweyo, Reed, anali nawo ku World Travel Market ku London. Chochitika chachikulu kwambiri padziko lonse lapansi chapaulendo ndi zokopa alendo, ITB, chinali ndi alendo opitilira 100,000 omwe adabwera ku likulu la Germany mu Marichi.
Owonetsa padziko lonse lapansi amawerengera 67% yamakampani omwe adawonetsedwa pamwambowu, pomwe Middle East ili ndi 33% ya owonetsa chaka chino.
Kutengera mutu wakuti “Kuyenda Padziko Lonse: Kupititsa patsogolo Ulendo Wamawa Kupyolera Mu Kulumikizana Kowonjezereka,” ATM 2025 imayang'ana momwe kulumikizana kumalire, mafakitale, ndi madera kungasinthe tsogolo lazokopa alendo.
Chochitikacho chidzayang'ana momwe kulumikizana kumathandizira kuti pakhale bizinesi yokhazikika, yophatikiza, komanso yophatikizika padziko lonse lapansi. Lingaliroli lidzawunikidwa ponseponse, kuyambira pa Msonkhano wanzeru wa ATM mpaka magawo ochezera pa intaneti.
Kuti athandizire chidwi chomwe chikukula mu ATM, Reed adawonjezera maholo ena awiri chaka chino ndipo apereka Pulogalamu ya Msonkhano wa ATM pamagawo atatu amphamvu - Global Stage, Future Stage, ndi Business Events Stage.
Asia ikuwoneka ngati dera lomwe likukula mwachangu kwambiri pa ATM, pomwe owonetsa nawo akukwera ndi 20% yochititsa chidwi pachaka. Kukula kumeneku kwayendetsedwa ndi kulumikizidwa kwachigawo ndikulimbitsa ubale ndi misika yapadziko lonse lapansi.
ATM idzakhala ndi madera osiyanasiyana aku Asia, kuphatikiza Japan, Macao, Maldives, Mauritius, South Korea, Thailand, India, Indonesia, Malaysia, ndi Philippines, kuwonetsa kuchulukira kwa derali pakuyenda padziko lonse lapansi.
Pamene ntchito zokopa alendo ku India zikukula bwino, kupezeka kwa dzikolo ku ATM kwakula ndi 30% chaka chino, motsogozedwa ndi kupezeka kwamphamvu kuchokera kwa owonetsa kuphatikiza ma board a zokopa alendo ochokera ku Goa, Karnataka, Madhya Pradesh, ndi Uttar Pradesh, ndi onyamula ndege monga Air India ndi Air India Express.
Misika yapadziko lonse lapansi imakhala ndi opitilira 52% olembetsa alendo, pomwe alendo aku UAE ndi GCC amathandizira kwambiri paziwerengero zonse, zomwe zimawerengera 48%. Misika isanu yapamwamba yolembetsedwa yapadziko lonse lapansi ya ATM 2025 ndi India, Egypt, UK, Türkiye ndi USA, kutsimikizira chidwi chamwambowu pamisika yayikulu yapadziko lonse lapansi.
Philip M. Barnes, Chief Executive Officer, Rotana anati, "Apanso Rotana ndi wokondwa kukhala mnzawo wolembetsa wa ATM. Monga mtundu wanyumba, Rotana amawona ATM ngati mwayi wosangalatsa wowonetsa dera, komanso mgwirizano wathu wamphamvu mkati mwamakampani."
Kuwonetsa kuphatikizika kwamakampani oyendayenda ndiukadaulo komanso luso, ATM Travel Tech ndi yayikulu kuposa kale, ndi chiwonjezeko chopitilira 23% pazogulitsa zomwe zidaperekedwa pamwambowu. Gawo lomwe likukula mwachangu lomwe likuyenda molingana ndi ATM, ATM Travel Tech imapereka zidziwitso zaukadaulo watsopano womwe umaumba gawo la maulendo ndi kuchereza alendo, imakhala ndi zokambirana zopatsa chidwi za Future Stage, ndipo izikhala ndi Hall 1 ndi Za'abeel Hall 3 pamwambo wa chaka chino.
Patsiku lotsegulira ATM, Cassie Kozyrkov, CEO wa Kozyr komanso wokamba nkhani wotchuka padziko lonse lapansi mu AI komanso Chief Decision Scientist wa Google, adzatsogolera gawo lachidziwitso pa Tsogolo la Tsogolo, lomwe lili ndi mutu wakuti "AI adoption: From Buzzwords to Business Strategy", adzafufuza chifukwa chake mabungwe akulimbana ndi AI pazochitika zamtsogolo, ndi kukambirana za zovuta zamtsogolo.
ATM Travel Tech idzakhala ndi malo atsopano oyambira ndi Innovation Zone, yomwe idzawonetsere funde lotsatira la apainiya oyendayenda ndikuwonetsa zochitika za VR zomwe zimalonjeza kupatsa alendo malingaliro atsopano pazomwe zingatheke mkati mwa mafakitale. Kwa chaka chachinayi motsatizana, ATM ikhala ndi Nkhondo Yoyambira-Up Pitch, ndikuwunikira malingaliro apamwamba kwambiri ku Middle East.
Chochititsa chidwi kwambiri pa ATM 2025 ndikukhazikitsidwa kwa IBTM@ATM, malo odzipereka kuti alumikizane ndi ogula zochitika zamabizinesi ndi owonetsa osiyanasiyana, kuphatikiza malo ndi mahotela, maofesi amisonkhano, ma board azokopa alendo, ndege ndi zina zambiri. Pakatikati pa chinthu chatsopanochi ndi Business Events Stage, yomwe idzakhala ndi magawo omveka bwino pamasewero onse, kufufuza njira zothetsera kukula ndi mwayi muzochitika zamalonda ndi maulendo amakampani.
Kuposa zochitika zapaintaneti, msonkhano wodziwika bwino wa ATM upereka zidziwitso zaposachedwa kwambiri zamakampani kuchokera kwa akatswiri opitilira 200 m'magawo atatu - Global Stage, Future Stage, ndi Business Events Stage.
Zowunikira mawa pa Business Events Stage zikuphatikiza kulandiridwa kochokera kwa Senthil Gopinath, CEO, International Congress and Convention Association (ICCA). Izi zidzatsatiridwa ndi gawo la momwe zochitika zapadziko lonse lapansi ndi zikondwerero zimayendetsa kukula kwachuma, zomwe zidzakhale ndi olankhula ochokera ku International Congress and Convention Association (ICCA), Dubai Department of Economy and Tourism, Dipatimenti ya Abu Dhabi ya Culture and Tourism, Ras Al Khaimah Tourism Development Authority ndi International Association of Professional Congress Organers (IAPCO).
Komanso pa Business Events Stage, Arabia China Tourism (MICE) Forum idzakhala ndi otsogolera ochokera ku mabizinesi opita ku China ndi ma DMC a MENA, kukambirana zomwe zachitika posachedwa paulendo waku China komanso chidwi chokulirapo cha alendo aku China ku MENA ndi kupitilira apo chifukwa cha bizinesi ndi zosangalatsa.
Pakadali pano, akatswiri ochokera ku Booking.com, dnata Travel Group ndi Airbnb adzasonkhana pa Future Stage kuti afotokoze za microtrends kutanthauziranso maulendo. Pa Global Stage, oimira akuluakulu ochokera ku Four Seasons Hotels and Resorts, Rotana Hotels, Saber Hospitality ndi malo a RAK afotokoza momwe mahotela apamwamba m'derali akusinthira mtundu wawo kuti apereke zokumana nazo zomveka komanso zozama.
Wopangidwa molumikizana ndi Dubai World Trade Center, othandizana nawo a ATM 2024 ndi dipatimenti ya Dubai ya Economy and Tourism (DET), Destination Partner; Emirates, Official Airline Partner; IHG Hotels & Resorts, Official Hotel Partner; ndi Al Rais Travel, Official DMC Partner.
