Msonkhano Wapadziko Lonse ku Barcelona: Malingaliro khumi oti athetse ubale pakati pa zokopa alendo ndi mzinda

Barcelona Global yapereka lero malingaliro angapo "ngati njira yogwirira ntchito, yomwe ingamangike" pofuna kukonza ubale pakati pa gawo la zokopa alendo ndi mzinda wa Barcelona ndi nzika zake, monga ananenera Purezidenti wa Barcelona Global, a Gonzalo Rodés, pa chikondwerero cha Msonkhano woyamba wa Global Barcelona: Kukonzekera Kwatsopano M'mizinda Yokopa Anthu, zomwe zachitika ku CaixaForum.

Bungweli lasanthula momwe gawoli lasinthira, lomwe lakhala likufunsidwa m'masiku aposachedwa kuti, ngakhale lili ndi maubwino, limapanga zakunja zomwe zimakhudza mzindawo komanso tsiku ndi tsiku nzika, monga kuchuluka kwa anthu, kukhalapo pakati pa alendo ndi oyandikana nawo , homogenization ya Barcelona padziko lapansi kapena kukhazikika kwachitsanzo chomwe chakhala chikukayikiridwa.

Ophunzira nawo pamsonkhanowu adaphatikizira othandizira ochokera kumakampani ndi mabungwe opitilira makumi anayi m'malo osiyanasiyana. Kusiyanasiyana uku malinga ndi magawo, makampani ndi chidwi ndi chiwonetsero cha zinthu zingapo zomwe Barcelona Global idagwira kuti ipereke malingaliro ake, cholinga chake ndikulimbikitsa ubale pakati pa zokopa alendo ndi mzindawu.

Pofuna kukonza ubalewu, kuchepetsa mavuto omwe atchulidwa ndikuthandizira phindu, Barcelona Global ipereka izi:

1. Kulimbikitsana kwa mgwirizano pakati pa anthu ndi mabungwe apadera: Kuwerengera mabungwe apadera kuti akhazikitse ndikuyika ndalama m'madera omwe ali ndi chidwi ndi mlendo ndi kukonzanso madera omwe akuvutika ndi kuchulukana komanso kugwirizanitsa anthu.
Akuti azolowera msika waku Spain kenako ndikugwiritsa ntchito njira yothandizana ndi anthu wamba yotchedwa BID (Business Improvement District), yomwe idalola kukonzanso madera osiyanasiyana ku New York. Paral Sakalel ikhoza kukhala malo atsopano osangalatsa, monga 42nd Street kapena Times Square; kapena Cultural District ya L'Hospitalet itha kusinthidwa ku Barcelona, ​​monganso Brooklyn ku New York.

Momwemonso, gawo lofunikira ndikulimbikitsa kutengapo gawo komanso kutenga nawo mbali kwa mabungwe azachinsinsi pakuwongolera zokopa alendo, kuti alimbikitse ntchito ya Tourism ku Barcelona pamipikisano yapano kapena kubwezeretsa nzika za La Rambla.

2. Kugwiritsa ntchito ukadaulo kupititsa patsogolo chidziwitso cha mlendo komanso kukhalira limodzi ndi okhalamo. Makamaka kudzera:

A) Chidziwitso kwa alendo ndi okhalamo kuti azitha kuyenda bwino: Kupanga nsanja yaukadaulo pomwe pulogalamu imodzi imasonkhanitsa zidziwitso zokopa alendo, momwe mungafikire kwa iwo, zomwe mzindawu umapereka pazomwe muyenera kuchita, nthawi yoti muchite ndi momwe, potero kuwongolera zochitika zapaulendo.

B) Nyumba ndi kasamalidwe mwanzeru kanyumba za alendo:

• Ikani ndondomeko ya malamulo ku Barcelona kuti muchepetse nthawi ndi kukhala kwa nyumba zoyendera alendo, zofanana ndi zomwe zinayambitsidwa ku Amsterdam kapena San Francisco.

• Kuwonetsetsa: Pangani dongosolo loyang'anira mwanzeru lomwe limabweretsa pamodzi zidziwitso zonse zokhudzana ndi nyumba zogona alendo.

• Ndemanga za IBI zomwe zikuphatikiza nyumba zogona zonse kuti zifananize msonkho ndi phindu lalikulu lomwe alendo odzacheza angafikire pankhani ya nyumba. Zinthu zomwe zasonkhanitsidwa ziyenera kuthandizira ndalama zogwirira ntchito zanyumba, zomwe masiku ano ndizofunikira kwambiri kuposa kale.

3. Nyimbo ngati chinthu chomwe chimawonjezera phindu: Gwiritsani ntchito chikhalidwe, ndi nyimbo makamaka, ngati chinthu chokhazikitsa mzinda; kudzera pakupanga nsanja "Barcelona ndi nyimbo", kuti iphatikizidwe ndi onyamulira nyimbo zazikulu, kupanga kampeni yapadziko lonse lapansi ndikukonzekera zochitika zomwe zimakonda nyengo yanthawi yopuma, Chaka Chatsopano kapena nthawi zina zofunika, ndikukomera kuchotsera nyengo ndikupereka nkhani zatsopano zanyimbo mumzindawu.

Yambitsani ndalama zowonjezera mu Misonkho Yokopa alendo kuti ikonzekeretse Fundo ya Support for Culture yomwe ingayendetsedwe kudzera pagulu la anthu wamba kuti asankhe ntchito zomwe zingachitike. Chiyembekezo ndichakuti thumba limatha kufikira ma euro osachepera 6 miliyoni.

4. Kupititsa patsogolo kawonedwe kazokopa alendo ndi ena mwa anthu okhala m'dzikoli potsatira izi:

A) Onani m'maganizo mwanu zopereka zokopa alendo: Kukhazikitsidwa kwa "Project yolipidwa ndi msonkho wa Tourism" kuzindikira njira zonse zomwe zathandizidwa ndi misonkho iyi ku Barcelona.

B) Udindo pagulu la anthu: Kupanga chiphaso chokhazikika pakuwona ntchito zabwino m'malo okopa alendo. Ikhoza kuvomereza kulipira kofanana pantchito yofanana pakati pa amayi ndi abambo, ndi malipiro ofanana pantchito yofanana pakati pa ogwira ntchito mnyumba ndi akunja.

M'mawu ake, a Gonzalo Rodés adanenanso zakufunika kofotokozera izi mgawo lomwe limayendetsa ntchito zachuma ku Barcelona, ​​limapanga 15% ya GDP mzindawu ndipo ikuyimira 10% ya ntchito. “Palibe mzinda wapadziko lonse womwe siwonso mzinda wokaona alendo. Tonsefe tikufuna kuyendera mizindayi yomwe timayamikira chifukwa cha thanzi lawo, zopereka, zomangamanga, mbiri ndi ntchito zawo, "adatero, akuumirira pakufunika kolimbikitsa gawo lofunikira mzindawo. Ananenanso kuti: "Tidali ndi zosankha: zamadandaulo ndi chidwi kapena njira yomwe yasankhidwa, yomwe imagwira ntchito molimbika ndikumanga".

Malingaliro a Barcelona Global adakonzedwa ndi nthumwi zamayiko azachuma komanso mabizinesi omwe ali mgulu la bungweli, motsogozedwa ndi omwe akukonzekera mizinda yapadziko lonse lapansi komanso mlangizi, Pulofesa Greg Clark. Ntchitoyi yakhazikitsidwa pamagawo angapo ndi magulu ogwira ntchito, ikuzungulira magawo anayi ofunikira: kupanga zopereka zatsopano zowonjezerapo phindu; kusiyanasiyana kwa malo, kuwongolera limodzi ndikupanga madera atsopano osangalatsa; kukhazikitsanso chuma pazokopa alendo; komanso kugwiritsa ntchito matekinoloje atsopano.

Kufufuza New York, Amsterdam, Cape City ndi Miami

Zofotokozera zichitika pamsonkhano woyamba wa 1 Barcelona Global Summit povumbula kafukufuku wamitu yayikulu yapadziko lonse lapansi yomwe yakwanitsa kuthana ndi mavuto ofanana ndi omwe Barcelona idakumana nawo, omwe amagwiritsidwa ntchito popanga malingaliro ndi akatswiri odziwika apadziko lonse lapansi:

• "Kusiyanasiyana kwa malo ndi kupanga malo atsopano osangalatsa". Idzaperekedwa ndi Carl Weisbrod wochokera ku dipatimenti ya City Planning ku New York.

• "Kupititsa patsogolo ntchito zomwe zili ndi phindu lowonjezera kuti zikope anthu atsopano ndikuchepetsa zokopa alendo". Idzaperekedwa ndi a Deede Weithorn, wamkulu wakale wa mzinda wa Miami.

• "Bweretsani zotsatira zabwino zachuma za zokopa alendo". Mkulu wa Cape Town International Convention Center Julie-May Ellingson adzapereka nkhani yopambana iyi ku South Africa.

• “Tekinoloje monga njira yopititsira patsogolo luso la mlendo.” Mtsogoleri wa Zamalonda ku Amsterdam Geerte Udo afotokoza njira zomwe zimalimbikitsidwa ku likulu la Dutch.

Chizindikiro cha Barcelona m'maso mdziko lapansi

Kunyumba kwa 1 Barcelona Global Summit kudzakhala ndi nkhani yotchedwa "Barcelona visions", ndi zopereka za wophika Ramon Freixa (Único Hotel Madrid, 2 nyenyezi za Michelin); Benedetta Tagliabue wamisiri waku Italy; dokotala Antonio de Lacy; director of department for Gastrointestinal Surgery ku Chipatala Clínico; ndi Fernando Aleu, purezidenti wa Queen Sofia Spanish Institute ku New York. Nkhaniyi itsogozedwa ndi Pau Guardans.
Pomaliza, Msonkhanowu utsekedwa ndi gawo la pulofesa komanso wokonza mizinda Greg Clark, ndi nkhani "Kubwezeretsanso gawo lazokopa pambuyo pamavuto", zomwe zithandizire kuzindikira malingaliro omwe angathandize kulimbitsa mtundu wa Barcelona.

Msonkhano woyamba wa 1 Barcelona Global: Innovation in Urban Tourism walandila thandizo ndi ukadaulo wa mamembala ochokera pagulu lokonzekera: Purezidenti wa Barcelona Global, Gonzalo Rodés; Wachiwiri kwa wachiwiri kwa bungweli ndi Purezidenti wa Único Hotels, Pau Guardans; Mtsogoleri wamkulu CEO Hernández; Pulezidenti wa Advanced Leisure Services, Ángel Díaz; Woyang'anira wamkulu wa Value Retail Group ku Spain ndi director director, Michael Goldenberg; woyambitsa komanso mwini wa Axel Hotels, Juan Julià; Mtsogoleri wamkulu wa Grupo Julià ku Spain, Marian Muro; Purezidenti wa PortAventura, Arturo Mas-Sardà ndi director director ku Barcelona Global, Anna Casadellà.