Ndikusintha kwatsopano komanso koseketsa, Southwest Airlines lero yakhazikitsa kampeni yatsopano yotsatsa ya Msika wa ku Spain yotchedwa "Relax!" Zotsatsa zawayilesi ndi kanema wawayilesi izi ziwulutsidwa usikuuno komanso nthawi yonse yachilimwe mu Hispanic Media kuchokera kugombe kupita kugombe. Zotsatsa zimalimbitsa uthenga wakumwera chakumadzulo waulendo wotsika mtengo, waubwenzi, komanso wopanda nkhawa.
"Ku Southwest Airlines timafuna kukuwonetsani ulemu woyenera. Timayesetsa kuti kasitomala amve kulandiridwa, monga gawo la banja lathu, "atero a Jena Atchison, Woyang'anira Gawo la Malonda ku Southwest Airlines. "Kaya ndikuwona anthu omwe mukuchita nawo bizinesi kapena achibale, kuyenda sikungochoka pa point A kupita kumalo B."
Zotsatsa izi zidzachitika pa Univision, Telemundo, ndi Azteca pakati pa ma network ena aku Spain, ndipo aziwonetsa zochitika zosiyanasiyana zoseketsa, koma zenizeni, zomwe woyenda aliyense amakumana nazo asanatenge tchuthi. Mutu wakuti “Relax!” ikupereka chitsanzo cha momwe Southwest Airlines imamvetsetsa zovuta zomwe apaulendo angakhale nazo tchuthi chisanachitike komanso momwe zingapangire malo abwinoko kuti makasitomala ayambe ulendo wopumula. Kampeniyi idapangidwa ndi bungwe lotsatsa ku Spain la Dieste, Harmel and Partners.
Southwest Airlines pano ikugwira ntchito m'mizinda 64 m'maboma 32. Kuchokera ku Dallas, Kumwera chakumadzulo pakali pano kumagwira ndege zoposa 3,400 patsiku ndipo kuli ndi antchito oposa 33,000.
ZOMWE MUNGACHITE PA NKHANIYI:
- Exemplifies how Southwest Airlines understands the difficulties travelers may have before a vacation and how it can create a better environment so that customers can start a great relaxing journey.
- “Whether it’s to see people you’re doing business with or people that are family, travel is more than just getting from point A to point B.
- With an innovative and comic twist, Southwest Airlines today launches a new ad campaign for the Hispanic Market titled “Relax.
