Kutsegulidwanso kwa malire m'chigawo cha Asia m'miyezi yaposachedwa kwadzetsa kukula kwakukulu kwa omwe akufika ku Singapore - ndi alendo 418,310 mu Meyi, kuchokera pa 295,100 mu Epulo. Popeza kufunikira kwapang'onopang'ono kukhala m'modzi mwa omwe akuyendetsa bwino kuyenda, The Singapore Tourism Board (STB) ikulimbikitsa mgwirizano wake ndi Trip.com Gulu kuti kulimbikitsa Singapore kwa apaulendo ochokera m'misika yayikulu kudzera munjira zingapo. Izi zikuphatikiza zotsatsa, zochitika zapagulu, ndemanga za KOLs, ndi kukwezedwa kudzera mumitundu ya Trip.com Gulu kuphatikiza Trip.com ndi Ctrip
Kumanga pa Memorandum of Understanding ya zaka zitatu yomwe idasainidwa mu Novembala 2020, Gulu la Trip.com ndi Singapore Tourism Board akukulitsa mgwirizano wawo m'misika yayikulu kuphatikiza Thailand, South Korea, ndi Hong Kong, pomwe akukulitsa mgwirizano wawo kuti aphatikize misika yatsopano kuphatikiza Vietnam. , Philippines, ndi Malaysia. Chief Marketing Officer wa Gulu la Trip.com a Sun Bo adakumana ndi Mtsogoleri Wothandizira wa STB ku International Group, a Juliana Kua, ku Singapore mwezi watha, pomwe onse adakambirana mitu yosiyanasiyana, kuphatikiza kulimbikitsa madera ogwirizana pansi pa mgwirizano wazaka zitatu womwe udasainidwa kumapeto kwa 3.
Bambo Sun Bo anati:
“Zaka ziwiri zapitazi zakhala zovuta pantchito yokopa alendo ku Asia konse, koma ndife olimbikitsidwa kwambiri komanso tikuyamikira thandizo la Singapore pa mabizinesi okopa alendo.
Izi zikuphatikiza kukhazikitsidwa kwa kampeni ya SingapoRediscovers Vouchers yomwe Trip.com inali gawo lake, komanso zilengezo zapanthawi yake zokhudzana ndi kutsegulidwanso kwa malire monga dongosolo lakale la Vacciinated Travel Lane ndi Katemera Wapaulendo Wamakono.
"Trip.com Gulu ndi wokondwa kukulitsa ubale wathu wolimba ndi mgwirizano ndi STB kuti tipititse patsogolo ndikulimbikitsa ulendo wopita ku Singapore. Ili ndi dziko lokongola lomwe limapereka zochitika zosiyanasiyana zamagulu osiyanasiyana a alendo, ndipo Gulu la Trip.com likhazikitsa kampeni ndi zoyeserera zinazake m'miyezi ikubwerayi m'misika yayikulu komwe kuli kufunikira koyenda. Kutengera kuchuluka kwaposachedwa kwa alendo obwera ku Singapore, pali chifukwa chokhalira ndi chiyembekezo kuti omwe abwera adzabweranso ku mliri usanachitike, ndipo Trip.com Group yadzipereka kuthandiza STB m'njira zonse. ”
A Juliana Kua, Assistant Chief Executive (International Group) STB, adati: "Tagwira ntchito limodzi ndi Trip.com Group makamaka pazaka ziwiri zapitazi pa mliriwu kuti tisunge malingaliro aku Singapore pakati paoyenda madera. Ndikuyambiranso kuyenda, ndife okondwa kukulitsa mgwirizano wathu ndi Trip.com Gulu, lomwe lili ndi maukonde omwe akukulirakulira, ogwiritsa ntchito ndi data. Tidzagwiritsa ntchito izi kuti tiwonetse zomwe Singapore ikupita kotsitsimutsidwa ndikulimbikitsa apaulendo kuti aganizirenso za ulendo wopita ku Singapore monga gawo la ntchito yathu yamalonda yapadziko lonse ya SingapoReimagine. "
Kulimbitsa Mgwirizano ku Asia
Ma network a Leveraging Trip.com Group omwe akukula mwachangu padziko lonse lapansi monga otsogola padziko lonse lapansi opereka chithandizo chapaulendo pa intaneti, komanso kuthekera kwake kufotokoza zambiri zamakhalidwe ndi zosowa za apaulendo kuchokera kwa ogwiritsa ntchito ambiri, magulu onsewa azigwira ntchito limodzi pazotsatsa zingapo zaku Southeast. Misika ya Asia, komanso South Korea ndi Hong Kong m'miyezi ikubwerayi. Pakati pa zoyeserera zosiyanasiyana, Gulu la Trip.com ndi STB nawonso akonza ndikutumiza zinthu kudzera pa pulogalamu ya Trip.com ndi tsamba lawebusayiti kuti awonetse nkhani ya komwe akupita ku Singapore ndikuyika mzindawu ngati malo otetezeka komanso okakamiza omwe apaulendo angasankhe. Kupita patsogolo, Gulu la Trip.com ndi STB zipitilizanso kuzindikira ndikuyambitsa zomwe zikufuna
mapulogalamu olimbikitsa ndikuyika Singapore ngati malo abwino ochitirako zinthu zosiyanasiyana, kuphatikiza ngati malo osungiramo zinthu zokhazikika, malo abwino okhala m'matauni, paradiso wa zokometsera zomwe zikuyenda bwino komanso mwayi wapaulendo wopita ku Singapore m'njira zatsopano komanso zosayembekezereka. Ogula m'misika yosiyanasiyana amathanso kuyembekezera zotsatsa zokopa zapaulendo. Izi zikhazikitsidwa pang'onopang'ono pambuyo poganizira za kukonzekera kwa msika wotsatira ndi ndondomeko zamayendedwe zomwe zilipo. Ma KOL oyenda kuphatikiza travel_bellauri ochokera ku South Korea agawana malingaliro awo pazomwe alendo angayembekezere.
Poyambira, makampeni ophatikizana olimbikitsa Singapore ngati malo okopa alendo adzakhazikitsidwa ku South Korea, Thailand, ndi Philippines sabata yamawa, kuphatikiza mapangano owoneka bwino komanso mgwirizano ndi ma KOLs oyenda monga travel_bellauri ndi im0gil ochokera ku South Korea ndi CHAILAIBACKPACKER ochokera Thailand omwe adzagawana zidziwitso ndi malingaliro awo pamayendedwe osangalatsa komanso osayembekezeka omwe alendo angakumane nawo ku Singapore.
Bambo Sun Bo anati: “Singapore yakhala ikudziwika kuti ndi paradaiso wachakudya ndi kugula zinthu, ndipo zimenezi n’zosadabwitsa poganizira za mitundu yosiyanasiyana ya zinthu zogulitsira malonda ndi zakudya zokoma monga Mpunga wa Nkhuku ya Hainanese, Laks,a ndi Chili Crab, pakati pa ena. Komabe, Singapore imaperekanso zochitika zatsopano komanso zapadera monga thanzi labwino komanso zochitika zachilengedwe. Kuphatikiza apo, mabizinesi ambiri okopa alendo ku Singapore adatsitsimutsanso zopereka zawo ndikubweretsa zatsopano m'zaka ziwiri zapitazi. Gulu la Trip.com likuyembekeza kugwirira ntchito limodzi ndi STB ndi anzathu akumaloko kuti awonetse kukongola kwa Singapore ndi zomwe zakumana nazo mdera lanu m'miyezi ikubwerayi.
ZOMWE MUNGACHITE PA NKHANIYI:
- For a start, joint campaigns to promote Singapore as an attractive travel destination will be launched in South Korea, Thailand, and the Philippines over the next week, including attractive deals and collaborations with travel KOLs such as travel_bellauri and im0gil from South Korea and CHAILAIBACKPACKER from Thailand who will share their insights and recommendations on exciting and unexpected itineraries that visitors….
- Com Group's fast-growing global network as a leading international online travel services provider, and its ability to draw insights on traveler behavior and needs from its large user base, both parties will work together on a series of marketing campaigns in several Southeast Asian markets, as well as South Korea and Hong Kong in the coming months.
- programs to promote and position Singapore as an ideal destination for various activities, including as a sanctuary for sustainability, haven for urban wellness, paradise of evolving flavors and world of possibilities for travelers to experience Singapore in new and unexpected ways.
