Travel tech kuyendetsa ogula kusintha

Ukadaulo wapaulendo sikuti umangoyankha zosintha zina zamakhalidwe apaulendo komanso kuyendetsa zina mwazosinthazo, malinga ndi akatswiri omwe amalankhula pa tsiku lotsegulira la Travel Forward.

Travel Forward ndiye chochitika chatsopano chosangalatsa chomwe chili ndi WTM London, chomwe chidakhazikitsidwa kuti chilimbikitse makampani oyendayenda ndi kuchereza alendo ndi m'badwo wotsatira waukadaulo.

Cike Croucher, mutu wa njira zaukadaulo ndi Womanga Chinthu Womanga Kwa Hotery, adatsegula mwambowu pofotokoza zomwe makampani amakakamira kuti azichita zinthu komanso zomwe akufuna kugula.

Anatsutsa kuti msana wamakampaniwo wakhala "kachitidwe ka mbiri", komanso kuti ogula masiku ano akuyembekezera kuthandizidwa ndi "machitidwe anzeru ndi machitidwe ogwirira ntchito".

"Systems of intelligence" ndi njira zatsopano zogwirizanitsira zoperekera ndi zofunikira, komanso kukhala ndi luso lopanga nzeru lophatikizidwa papulatifomu. Adanenanso za Hopper, yemwe adalandira ndalama zokwana $100 miliyoni ku US. Hopper wapanga ma algorithms omwe amatsata mbiri yakale yamitengo yandege ndi upangiri wapaulendo osamala za "nthawi yabwino yogula".

"Ndikukonzanso njira zoyendetsera ndalama zandege," adatero.

"System of engagement" ndi za ma channels. Instagram ndiyo inali mfundo, Croucher akuti "70% ya zomwe zili pa Instagram ndizokhudzana ndi maulendo". Travelport ndi EasyJet apanga limodzi njira yolumikizira zithunzi pa Instagram ndi injini yosungitsa ya EasyJet.

"Bwanji utuluke mu tchanelo chomwe ulimo?" Anati.

Croucher's angle kuti makampani "adapangidwa mozungulira silo-ed osati makasitomala" adabwerezedwa pambuyo pake tsikulo ndi Olaf Slater, Senior Director International Strategy & Innovation, Saber Hospitality. Analankhula za "mbiri ... kulepheretsa makasitomala ambiri".

Anakonza dongosolo la mgwirizano wa hotelo ndi alendo monga "mitengo, chipinda, zothandizira, kopita ndi zochitika". Akukhulupirira kuti, a Millennials makamaka, angayembekezere kuti zokambirana ziyambe ndi zomwe hoteloyo ingapereke.

Zakachikwi zinali mutu wobwerezabwereza tsiku lonse. Dr. Kris Naudts, woyambitsa & CEO wa Culture Trip, analankhula za ulamuliro wa mbadwo umenewo mkati mwa antchito ake a 300 kapena-otero. Anati a Millennials anali olimbikitsa ndipo kupezeka kwawo kukupanga malo abwino ogwirira ntchito kwa onse ogwira ntchito, mosasamala kanthu za msinkhu.

Koma mutu womwe unkadziwika kwambiri unali wanzeru zopangira komanso kuphunzira pamakina, mawu awiri omwe amasinthana mwachangu. Finnbar Cornwall, Woyang'anira Makampani - Travel, Google, adayambitsa ulaliki wake ndi mawu ochokera kwa CEO wa Google Sundar Photosi:

"Kuphunzira pamakina ndi njira yayikulu, yosinthira yomwe timaganiziranso momwe tikuchitira chilichonse. Tikugwiritsa ntchito bwino pazinthu zathu zonse. ”

Ulaliki wa Cornwall udafotokoza momwe chimphona chofufuzira chidayika AI pakupanga zinthu zingapo za Google ndi ntchito, komanso kuti zambiri zomwe zidachitika pazida zake za Ad zidayendetsedwa ndi AI.

Gawo lake lidafotokoza za bizinesi ya AI ya Google Deep Mind, yomwe idaphunzira kusewera masewera ovuta kwambiri padziko lonse lapansi - Pitani - ndikumaliza kumenya ngwazi yapadziko lonse lapansi. Cornwall ananena kuti kuchuluka kwa mayendedwe otheka mkati mwa sewero la Go n’kofanana ndi “chiŵerengero cha maatomu m’chilengedwe chonse.”

Paulendo, adatsutsa kuti zilolezo - mphindi, mauthenga, ma feed, mawonekedwe ndi ma bid - zinali zocheperako ndipo "AI ndi ML zitha kutifikitsa pafupi ndi omwe amalota ogulitsa kuti akwaniritse kufunika kwake".

Kwina kulikonse, blockchain inafotokozedwa kwa omvera ndi Dave Montali, CIO, Winding Tree

bungwe la Swiss lopanda phindu lomwe likupanga njira yoyendera yoyendetsedwa ndi blockchain yoyendetsedwa ndi dera. Blockchain, iye anati, ndi Nawonso achichepere amene angathe kuchita ntchito ya GDS kapena bedbank koma popanda ndalama, ngakhale pali ndalama zosiyana poyendetsa blockchain.

Analankhulanso za kuthekera kwa blockchain kuti agwirizane ndi machitidwe a cholowa kapena matekinoloje ena.

Kuphatikizika kwa blockchain kumalumikizidwa ndi mutu wina wobwereza watsiku - mgwirizano. A Tim Hentschel, CEO wa akatswiri azaukadaulo osungitsa malo a HotelPlanner, adati bizinesi iliyonse yokhala ndi ukadaulo wamphamvu kapena malingaliro othandizira apeza mabizinesi ofananawo omwe akufuna kugwira nawo ntchito. "Lingaliro ndikupangitsa kuti zinthu zosungiramo zinthu zizigwiritsidwa ntchito ndi anthu ambiri momwe zingathere," adatero.

Zowona zenizeni, zopangira komanso zosakanikirana zinaliponso tsiku lonse. Dr Ashok Maharaj, XR Lab, Tata Consultancy Services, adagawana zidziwitso za momwe gawo ili laukadaulo likusinthira. Iye adavomereza kuti teknoloji pakali pano ndi "clunky" koma ali ndi chidaliro kuti izi zidzasintha. “Mafoni am'manja oyamba kukhala ndi GPS ankafunikira mlongoti. Tsopano yamangidwa,” adatero.

Mchitidwe umodzi womwe Expedia imagwirizana nawo kwambiri ndi kusaleza mtima kwa wapaulendo wamakono. Hari Nair, Wachiwiri kwa Wachiwiri kwa Purezidenti ku Expedia Group Media Solutions, adati bizinesiyo "ikutsata zomangamanga" zomwe zimadzaza tsamba mkati mwa masekondi awiri. Chifukwa, mophweka, ndikuti ngati tsamba lawebusayiti litenga nthawi yayitali kuti liyike, kutembenuka kumatsika nthawi yomweyo.

Jon Collins, Mtsogoleri wa Pulogalamu ndi Zokhutira, Travel Forward adati; "Tsiku loyamba la Travel Forward yoyamba idalemba ndendende zomwe tinkafuna - zokambirana zanzeru zamabizinesi kuchokera kwa ogulitsa ndi ogulitsa, zoperekedwa kwa anthu omwe ali pachiwopsezo. Tikukhulupirira kuti aliyense wopezekapo adabwera ndi chidziwitso chothandizira kupititsa patsogolo bizinesi yawo yoyendera.

eTN ndiwothandizana nawo pa WTM.