Mapeto a 2020 sindiwo mapeto azovuta zamakampani apadziko lonse lapansi, koma zimabweretsa chiyembekezo pamapiko a katemera omwe, m'kupita kwanthawi, atha kukhala njira yothetsera mavuto ake: mantha.
Makampani a hotelo sachita bwino popanda chopangira chake chachikulu: anthu. Mliri wachotsa chinthucho. Pamalo pake pakhala zipinda zosagwiritsiridwa ntchito, malo odyera opanda anthu komanso malo opanda msonkhano komanso misonkhano. Ndi njira yatsoka, zomwe ndizomwe zidapangidwa chaka chatha.
Koma kutseka kwa kalendala sikukutanthauza kuti mu 2021 mowala. Zitenga nthawi.
Chaka chatha adamaliza kutchuka ku mahotela aku Middle East pomwe magwiridwe antchito a Disembala pa chipinda chilichonse amapezeka $ 38.31, ndalama zochuluka kwambiri mzigawo zonse zomwe lipoti ili lachita. Ndipo ngakhale ndalamazo zatsika ndi 56.3% chaka ndi chaka, ikadali GOPPAR yayikulu kwambiri m'chigawochi kuyambira February 2020 ndi 110% kuposa GOPPAR yomwe idakwaniritsidwa mu Novembala 2020. Dera lino lakhala ndi miyezi isanu yotsatizana ya phindu.
GOPPAR ya chaka idalembedwa $ 15.76, kutsika 77.6% kuposa 2019.
Pachizindikiro chokhala ndi chiyembekezo-ngakhale RevPAR idatsika ndi 41% YOY, zotsatira zakuchepa kofunikira-kuchuluka kwapakati kunangotsika ndi 1.4% YOY, chizindikiritso chotsimikiza kuti mukangobweranso anthu, mulingo sudzafunika kuyambiranso.
Ndalama zonse kapena TRevPAR idakwanitsanso manambala atatu kuyambira koyamba mu February. Pa $ 126.25, zinali pansi pa 42% YOY, koma mpaka 30% kuposa Novembala. TRevPAR ya chaka idalembedwa $ 91.87, kutsika kwa 53% kuposa 2019.
Ndalama mu Disembala zidatsalira YOY, kuphatikiza ntchito, yomwe inali pansi pa 34% pachipinda chilichonse. Zinali zochepa chimodzimodzi chaka chonse kupitilira 2019.
Zizindikiro za Phindu ndi Kutaya Magwiridwe - Total Middle East (mu USD)
| KPI | Disembala 20290 v. Dis. 2019 | Chaka Chatsopano 2020 v. Chaka Chatsopano 2019 |
| KUSINTHA | -40.9% mpaka $ 73.95 | -53.1% mpaka $ 53.53 |
| Kutumiza | -42.4% mpaka $ 126.25 | -53.3% mpaka $ 92.00 |
| Ntchito PAR | -34.8% mpaka $ 35.71 | -35.2% mpaka $ 36.10 |
| GOPPAR | -56.3% mpaka $ 38.81 | -77.7% mpaka $ 15.80 |
Tsoka la ku Ulaya
Magwiridwe ku Europe sanapindule chimodzimodzi ndi Middle East - zotulukapo zoletsa mwamphamvu ndi zotchinga zomwe zinali paliponse kudera lino chakumapeto kwa chaka. Europe inali dera limodzi lomwe silinalembetse GOPPAR yabwino m'mweziwo ndipo pa - € 7.33 inali 113% YOY. Pa - € 0.71 GOPPAR ya 2020, lidali dera lokhalo loti lisasweke kapena kulemba phindu.
Kukhala mosasunthika komanso kuchuluka kwakulepheretsa kukula kwa RevPAR m'mwezi, kutsika 85% YOY mpaka € 15.50. Kwa chaka, RevPAR idalembedwa pa € 32.84, kutsika kwa 72.7% YOY. Ndalama zopanda zipinda zimagwirizana ndi zovuta kupanga ndalama kuchokera kuzogulitsira zina, kuphatikiza chakudya ndi zakumwa, zomwe zidatsika ndi 70.6% mu 2020 v. 2019 mpaka € 14.55. TRevPAR ya Disembala idalembedwa pa € 2.54, kutsika ndi 82.7% kutsitsa YOY. Kwa chaka, TRevPAR adalowa pa € 53.48, kutsika 70.1% YOY.
Mtengo wotsika umagwirizana ndi kusowa kwa ndalama. Kuchuluka kwa ndalama mchaka chonse chinali chotsika ndi 41.7% chaka chonse kuyerekeza ndi chaka cham'mbuyomu ndipo mitengo yazantchito idagwa 49.3% YOY, chotulukapo cha hotelo zotsekedwa komanso kudula kwakukulu kwa ogwira ntchito m'mahotelo omwe amatha kuyatsa magetsi.
Kuchulukitsa kwa phindu mu Disembala kunakhalabe kolakwika kwa mwezi wachitatu motsatizana pa -24.7% ndipo zidakhala zoyipa chaka chonse cha 2020 pa -1.3%.
Zizindikiro za Phindu ndi Kutaya Magwiridwe - Total Europe (mu EUR)
| KPI | Disembala 20290 v. Dis. 2019 | Chaka Chatsopano 2020 v. Chaka Chatsopano 2019 |
| KUSINTHA | -85.4% mpaka € 15.50 | -72.7% mpaka € 32.84 |
| Kutumiza | -82.7% mpaka € 29.54 | -70.1% mpaka € 53.48 |
| Ntchito PAR | -65.5% mpaka € 18.76 | -49.2% mpaka € 27.79 |
| GOPPAR | -113% mpaka - € 7.33 | -101.1% mpaka - € 0.71 |
US Sputters Pamodzi
A US adabwereranso kuti adzawononge phindu mu Disembala, ndipo pa $ 0.89, inali nthawi yachiwiri yokha kuyambira mwezi wa February kuti dzikolo lipindule ndi GOPPAR. Phindu linali pansi pa 98.9% YOY. Kuphulika kwa GOPPAR kunabweretsa phindu lochepa la 1.5%, komanso nthawi yachiwiri kuyambira mwezi wa February kuti chiwerengerocho chinali chotsimikizika.
US idalemba GOPPAR ya $ 6.20 pachaka. Komabe, chiwerengerocho chinali chochokera mu Januware ndi February GOPPAR, $ 71.52 ndi $ 101.12, motsatana. Kuchotsa manambalawo, GOPPAR ya chaka ikadakhala - $ 9.52.
KUSINTHA kwa chaka kudatsika 68.5% mpaka $ 53.50, zotsatira zakukhala pansi 47.5 peresenti ya YOY ndipo kuchuluka kwapakati kutsika 17.9%. Ndalama zopanda zipinda zidakokeretsanso TRevPAR, yomwe idakwana $ 84.85 pachaka, kutsika kwa YOY kwa 68.3%. Kutsika kwa bizinesi yamakampani kunathandizira kuyambitsa kuchepa kwa RevPAR, mitengo yamakampani yotsika ndi 24% YOY. Zosangalatsa, komabe, zidawona kukweza pang'ono pakusakanikirana kwa voliyumu, kukwera kwa 4.6 peresenti poyerekeza ndi 2019.
Mtengo wa chaka, monga ndalama, udatsika. Ogwira ntchito pachipinda chopezeka anali pansi 52.4% YOY; Pakadali pano, mitengo yonse pamutu idatsika ndi 43.2%. Kuchita bwino komwe ogulitsa malo ogulitsira omwe adapeza ndikukhazikitsa kuthana ndi mliriwu atha kupitilirabe mu 2021 ndipo, mwina, kupitirira apo. Ganizirani kapangidwe kazantchito ndi kusintha kwa ntchito ya F&B ndi kugula.
Zizindikiro za Phindu ndi Kutaya Magwiridwe - Total US (mu USD)
| KPI | Disembala 20290 v. Dis. 2019 | Chaka Chatsopano 2020 v. Chaka Chatsopano 2019 |
| KUSINTHA | -75.7% mpaka $ 35.87 | -68.5% mpaka $ 53.50 |
| Kutumiza | -76.3% mpaka $ 57.55 | -68.3% mpaka $ 84.85 |
| Ntchito PAR | -68.0% mpaka $ 29.91 | -52.4% mpaka $ 45.67 |
| GOPPAR | -98.9% mpaka $ 0.89 | -93.7% mpaka $ 6.20 |
APAC Ithamangitsa Zachilendo
Asia-Pacific anali woyamba kumva kukhudzidwa koopsa kwa Covid 19. Idachitanso zodabwitsa kwambiri pamaso pake.
Dera lidapitilizabe kufunafuna, ndikumakhudza pafupifupi 50% m'mwezi wa Disembala, kuchuluka komwe kwakhala kosasinthasintha kuyambira Ogasiti. KUSINTHA kwa chaka kudalembedwa $ 41.94, kutsika kwa 55.3% kugwa mu 2019. TRevPAR ya chaka idalowa pa $ 77.49, kutsika kwa 52.6% kuposa 2019.
GOPPAR chaka chatha $ 12.28, 78% YOY ikuchepa. GOPPAR kumaliza chaka idafika $ 25.35 mu Disembala, nambala yachiwiri yayikulu kwambiri chaka chonse Januware achotsedwa. Kuchulukitsa kwa phindu kumakhalabe kolimba mu Disembala pa 24.2%.
Zopindulitsa ndi Kutaya Ntchito Zizindikiro - Total APAC (mu USD)
| KPI | Disembala 20290 v. Dis. 2019 | Chaka Chatsopano 2020 v. Chaka Chatsopano 2019 |
| KUSINTHA | -42.2% mpaka $ 53.74 | -55.3% mpaka $ 41.94 |
| Kutumiza | -38.8% mpaka $ 104.62 | -52.6% mpaka $ 77.49 |
| Ntchito PAR | -31.0% mpaka $ 31.38 | -35.9% mpaka $ 29.92 |
| GOPPAR | -57.4% mpaka $ 25.35 | -78.1% mpaka $ 12.28 |
ZOMWE MUNGACHITE PA NKHANIYI:
- The end of 2020 is not the end of the problems for the global hotel industry, but it does bring hope on the wings of a vaccine that, in time, could be a panacea for what ails it.
- Performance in Europe did not achieve the same success as the Middle East—the product of stricter restrictions and lockdowns that were ubiquitous across the region toward the latter part of the year.
- In a sign of optimism—though RevPAR was still down 41% YOY, the result of weak demand—average rate was only down 1.
