Cholinga cha New ForWard chothandizira kupititsa patsogolo chitukuko cha amayi kukhala utsogoleri ndi umwini wamakampani a hotelo chalengezedwa lero ndi AHLA Foundation, bungwe lachifundo la American Hotel and Lodging Association (AHLA).
Ntchito ya ForWard ikuyimira kuphatikiza kwa ForWard - komwe kudayamba ngati chochitika cha AHLA - ndi Castell Project kukhala mtundu umodzi womwe umapereka zinthu zambiri, zochitika, mwayi wachitukuko cha akatswiri, ndi mabwalo omanga madera kuti apange njira ya atsogoleri achizimayi pochereza alendo.
Ntchito ya Castell, mtundu waposachedwa womwe umayang'ana kwambiri kupititsa patsogolo chitukuko cha atsogoleri achikazi pakuchereza alendo, idapezedwa ndi Foundation chaka chatha.
Kuphatikizika kwa ForWard ndi Castell kumakwaniritsa kusiyanasiyana kwamakampani a AHLA Foundation, chilungamo, komanso zolinga zophatikizira ndipo zimalola kuyang'anira kogwirizana komanso kukhudzidwa kwakukulu pamapulogalamu.