Airbnb imapereka mwayi, osati kuwopseza mwachindunji, ku makampani aku hotelo aku South Africa

"Pomwe pali zambiri zomwe zanenedwa zakampani yama hotelo yomwe ikudandaula za chuma chatsopano chogawana nyumba, zowona zake ndizakuti, makampani ngati Airbnb omwe akuphatikiza luso ndi mayendedwe sioyenera kuti mahotela aziwopa, monga momwe chimphona chogona chimapitilira kusangalala ndikukula mwachangu ku Africa, "atero a Wayne Troughton, CEO wa kampani yodziwitsa kuchereza alendo komanso malo ogulitsa malo, a HTI Consulting.

Polankhula mu Seputembala chaka chino, Chris Lehane, Mtsogoleri wa Airbnb Global Head of Public Policy and Public Affairs adagawana mwayi womwe ungakhalepo pakukula kwamaulendo aku Africa, omwe adzawerengere 8.1% ya GDP yaku Africa pofika 2028. Ku South Africa, maulendo akuyembekezeka kupereka 10.1% wa GDP mu 2028.

"Kuonjezera kwina kulikonse komwe mungapeze pamsika waku South Africa womwe ukukulirakulira ku South Africa kumatha kuwonjezera phindu," akutero a Troughton. "Ndipo, chifukwa cha Airbnb makamaka yomwe imagwiritsidwa ntchito makamaka pamsika wazosangalatsa, zikuwonetsedwa m'mbiri yamakampani. Ikuwunikiranso zofuna zatsopano zomwe sizikusamalidwa ndi makampani ama hotelo powapatsa malo ogona alendo omwe sangakwanitse kugula msika winawake; ndipo akuwonjezera mphamvu m'misika yadzaza. ”

Kuyambira kukhazikitsidwa kwa Airbnb, alendo 3.5 miliyoni afika pamndandanda ku Africa konsekonse, ndipo alendo 2 miliyoni afika pamndandanda wa Airbnb ku South Africa, ndipo pafupifupi theka la omwe afikirako akupezeka mchaka chatha chokha. Dziko la Africa lilinso ndi mayiko atatu mwa asanu ndi atatu omwe akutukuka mwachangu kwambiri omwe angafike ku Airbnb (Nigeria, Ghana ndi Mozambique).

Palibe kukayika kuti, kwanuko, kuchuluka kwa renti zogwirizana ndi Airbnb kukukulira. Kutengera Cape Town monga chitsanzo, kubwereketsa kwa Airbnb kudakwera kuchoka pa 10,627 yonse yobwereka mu 2015 mpaka 39,538 yonse yobwereketsa YTD 2018. "Kukula kumeneku ndikwabwino kwambiri ndipo palibe kukayika kuti gawo lina lazobwereketsa zathawa ndalama kuchokera ku mahotela," akutero Troughton.

“Ndikofunika kuzindikira, komabe, kuti kuchuluka kwa renti sikupezeka chaka chonse. Air DNA ikuwonetsa kuti ndi 12% yokha amalo a Airbnb ku Cape Town (pafupifupi 1,970 katundu) omwe amapezeka kubwereka miyezi 10 - 12 pachaka. Ambiri (48%) amapezeka kokha kwa renti 1 - 3 miyezi pachaka, ”akufotokoza. "Zikuwoneka kuti zambiri mwazinthuzi zimaperekedwa nthawi yayitali kwambiri tchuthi monga Khrisimasi / Isitala pomwe mahotela ku Cape Town adadzaza kale ndipo akugwira ntchito pamtengo wapamwamba."

“Kuphatikiza apo kuchuluka kwa kubwerekaku ndikubwereketsa nyumba ndi nyumba zomwe zimatulutsidwa ndi eni nyengo yayitali ndikubwereka nyumba zawo kapena nyumba zawo ngati njira yolipirira tchuthi chawo kapena njira yopezera ndalama zowonjezera. "Kuphatikiza apo, situdiyo yokha ndi chipinda chimodzi chogona chomwe chingapikisane ndi mahotela kwaomwe akuyenda kwakanthawi ndipo awa ndi 38% yokha yobwereketsa ku Cape Town."

Troughton ananenanso kuti, pomwe kuchuluka kwa renti za Airbnb ku Cape Town kwawonjezeka mzaka zaposachedwa, malo ogona anthu mzindawu akula pa CAGR ya 3.3% pakati pa 2012 ndi 2017 ngakhale kukula kwa Airbnb, kusintha kwa malamulo ama visa, zovuta za kachilombo ka Ebola komanso kuwonjezeka kwa zipinda 1000+ mzindawu. Kuphatikiza pakukula kwabwino kwa anthu, mitengo yawonjezeka pa CAGR ya 10.7% pazaka zisanu ndi chimodzi zapitazi, akutero.

Ngakhale kubwereka kwa Airbnb kwawonjezeka kwambiri ku Cape Town izi sizikutanthauza kuti kuchuluka kwa zipinda zomwe zakhala zikuwonjezeka zawonjezeka chimodzimodzi, chifukwa zipinda zomwe zalembedwa pa Airbnb zidalembedwa m'malo ena komanso kudzera m'malo ena
othandizira ndi njira zina komanso kuchuluka kwake zidatchulidwa isanakhazikitsidwe Airbnb, atero a Troughton

"Kuunika kwa kuchuluka kwa renti ku Johannesburg kunawonetsa kusintha pang'ono panjira ya Airbnb," akutero a Troughton. "Kubwereketsa kwathunthu kudakwera kuchoka pa 1,822 mu 2015 mpaka 10,430 yonse yobwereketsa YTD 2018," akutero. "Kuchita bizinesi ku Johannesburg mwina ndikomwe kumathandizira kwambiri pakufuna kwa hotelo."

“Ngakhale kuti Airbnb ikupeza gawo lina la alendo ku hoteloyo, gawolo sikokwanira kuthana ndi malo okhala. Kuphatikiza apo, sikuti makampani ngati Airbnb amapereka ndalama zenizeni zenizeni komanso kupeza ntchito kumadera akumaloko, komanso akuthandizira kulimbikitsa chuma cha zokopa alendo mdziko muno, "akutero a Troughton," ndikuwathandiza kumayiko ena monga Durban, Hermanus, Plettenberg Bay ndi George . ”

Poyerekeza kuyerekezera kwa Airbnb ndi mahotela achikhalidwe ndikofunikira kudziwa kuti 'malo' nthawi zonse amakhala chinthu chofunikira kwambiri pakugula malo okhala. Mahotela ambiri ali ndi mwayi wokhala ndi malo apakati komanso mayendedwe osavuta okhala ndi mamapu obwereketsa tchuthi nthawi zambiri amawoneka ngati donut mozungulira mzindawo.

Troughton akuti, "Zinthu zina ndizofunika kuzikumbukira, pomwe malo ena obwerekera holide akhoza kukhala ndi dziwe losambirira sangakhale ndi malo monga spa, kalabu ya ana kapena malo odyera."

Palinso nkhani zina zomwe tiyenera kuziganizira. Kwa imodzi, ganizirani mphamvu zamapulogalamu okhulupirika monga njira yosungira ndikukula kwamabizinesi. Malipiro a Marriott, mwachitsanzo, pulogalamu yayikulu kwambiri padziko lonse lapansi, imabweretsa omwe angayende 100m kuma hotelo ake. Mamembala sakuyenera kusiya mphotho zawo m'malo mwa mtundu wina wogona.

"Makampani a hotelo yakomweko atha kuphunzira kuchokera ku zomwe amakonda za Airbnb ngakhale," akutero a Troughton. “Kumayambiriro kwa chaka chino, Airbnb idatchula Cape Town pakati pa mizinda 13 padziko lonse lapansi yomwe ingayambitse Airbnb Plus, nyumba yofanana ndi hotelo yotsimikiziridwa kuti ndiyabwino komanso yotonthoza, yolimbikitsidwa ndi ena mwa omwe amakhala ndi nyumba komanso nyumba zabwino kwambiri za Airbnb. Chimodzi mwa kupambana kwa Airbnb ndikuti ndikupereka zokumana nazo zofunikira komanso zomwe zimapangitsa anthu apaulendo kumverera ngati kwawo. Ndipo popeza kusintha kwa zinthu kukuchulukirachulukira m'makampani athu, pali zomwe tingaphunzire kuchokera patsogolo. "

Airbnb posachedwapa yasayina mgwirizano wothandizana ndi Cape Town, woyamba ku Africa, kuti agwire ntchito ndi Mzindawu polimbikitsa phindu la zokopa anthu kwa anthu okhala ku Cape Town ndi madera ake, ndikulimbikitsa Cape Town padziko lonse lapansi kuti ndi yapadera kopita kopita.

"Ponseponse, Airbnb imagwira ntchito ndipo imakwaniritsa zosowa pagawo lazisangalalo, komanso gawo logulitsa kwakanthawi, kuthandiza kulimbikitsa usiku wam'chipinda nthawi yayitali kwambiri. Komabe, sitikuwona ngati chiwopsezo ku mahotela, omwe amapereka mwayi wosiyana ndi mndandanda wazantchito zoyenererana bwino ndikudziwika bwino ndi omwe akuyenda mtunda wawutali komanso omwe akuyendera mzinda koyamba, ”akumaliza a Troughton.